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The 40% Problem: How AI Will Finally Fix Sales Coverage and Customer Face Time A wake-up call from HubSpot’s CEO Yamini Rangan on why your salesteam is failing 60% of their accountsand how AI will change everything There’s a brutal truth about B2B sales that most founders refuse to acknowledge.
On the topic of building SaaS companies, Henry kicks off the conversation with: “I think a lot of bootstrapped founders who are less capital infused have to actually be great at developing their people. “The best hack,” Jason adds, “is not recruiting one management team. It’s recruiting five or six.”
At SaaStr + AI Summit 2025, Jason Lemkin and Kyle Norton CRO of $1B+ vertical SaaS leader Owner (where Jason is on the board) did a deep dive on AI in Sales today. By the end of this quarter, team members who aren’t genuinely AI-curious should be let go. The 50/50 Team Is Coming Fast. And where it will be very soon.
Turn Your Customers Into Your Marketing Engine The second breakthrough was making customersuccess the core growth engine. A self-reinforcing flywheel where successfulcustomers: Get promoted Tell their network Become champions Drive organic growth 3. Black Friday playbook) 3.
The Billion-Dollar AI Unicorn Factory The scale of AI startup funding isn’t just impressive — it’s existential for SaaS: The AI Billion-Dollar Club: OpenAI : $8.4 billion valuation after 175M round Scale AI : $29 billion valuation / “sale” with Meta’s $14.3 billion in funding xAI : $6.4
Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. Product-led outperformers generate ten percentage points higher in ARR and 50% higher in valuations than sales-led growth outperformers.
Mark Roberge , SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. The bad news is it wasn’t driving the results they wanted.
There are so many questions to answer when considering how to scale a customersuccessteam. What about teamleads? When do I split my one team into two teams? How do I split one team into two? So, why does any of this matter in customersuccess? Well…maybe. Probably not.
Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling from $1M to $10M. We did a good AMA on this scaling at SaaStr Europa in Barcelona, a couple weeks back. That will scale, and then take those emails after four great pieces of content and do a weekly webinar and do a weekly get-together for them.
You know how everyone says you'll never look and wish you'd kept a bad VP as long as you did? Some classics here: How My VP, Sales Doubled Our Sales in 90 Days. If Your VP Sales Isn’t Going to Work Out — You’ll Know in 30 Days. Your VP of Sales Shouldn’t Be Perfect. They hire weak, too junior folks.
And for Intercom’s VP of Sales EMEA, Sanj Bhayro , scaling is just what you need to invest in to ensure growth becomes as constant and linear as it can be. Sanj has plenty of experience scalingsalesteams at growing businesses, and that’s precisely why, as of November of last year, he‘s overseeing EMEA sales at Intercom.
In this week’s episode we’ve dug down into the podcast vaults to bring you some of the best insights shared by our guests about scalingsales. It’s no surprise that one of the key levers for growth as you go from startup to scale-up is your salesteam. Hiring for sales with John Barrows.
Hear from Roger Scott, New Relic’s EVP and Chief Customer Officer as he shares his 7 tips and tricks for keeping your customers happy— and how to do so at a large scale. That’s not a bad start. As the introduction said, I’m the Chief Customer Officer at New Relic. We work with mostly modern teams.
Let’s review everything your customersuccessteam has to do in the absence of any customersuccess tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
Kathy Lord, SVP of Sage People explains how asking hard questions, embracing feedback and making personal connections with your customers can move the sales journey from prospect to champion. And when you think about that, why are you focused on creating champions isn’t just good enough to have successfulcustomers?
Its customer base spans over 14,000 customers in over 100 countries. Hear from Duo Security’s VP of Inside Sales America on how to build a $2.3B salesteam. Jennifer Lawrence | VP, Inside Sales @ Duo Security. This is where I got my chops in growing and scaling enterprise salesteams.
Sam Blond, the former CRO at Brex with 15 years in tech sales, took the stage at SaaStr Europa 2024 to share nine easy sales concepts that so many get wrong. Sam got his first job in tech sales as an SDR for Jason Lemkin’s company, EchoSign, which later sold to Adobe and launched his career. They did this right at Brex.
Earlier this month, Gong’s CEO and Co-Founder Amit Bendov sat down with SaaStr Founder and CEO Jason Lemkin at SaaStr Europa 2024 to talk about all things AI and the lessons learned while scaling to billions. Amit asked himself, “ How hard would it be to understand customers better than salespeople?” First, no drudgery.
Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. Justin Welsh | SVP Sales @ PatientPop. Want to see more content like this?
But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. It becomes harder for the folks running things to make time to be inside their customers’ minds. If you’re a leader, he says, don’t try to scale your job.
Businesses also win if, as a result of AI, teams are able to create more white-glove moments that turn users into customers for life. He joined me for a conversation on tackling issues that come up as you scale your customer experience. When scaling your customer experience, remember AI can’t simulate human empathy.
Few people have more experience with this move than Linda Lin , Director of CustomerSuccess at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. For Linda, it all comes down to your approach to customersuccess.
We remain optimistic about the prospects of cross-border SaaS. Companies in our region are good at achieving PMF and scaling to $1 million-$5 million ARR efficiently. They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. Org Building Ideas for Cross-Border Companies.
It’s time to start thinking about retention at scale and bring onboard a customersuccessteam. She joined the company in 2007 back when it was just 30 people and has been instrumental in helping the company scale both its team and its market share over the years. Why you need a customersuccessteam.
After switching to SaaS, she started as an SMB sales leader with no prior management or SMB sales experience. She wanted to jump into a full cycle capacity as a sales leader, but she said yes. The decision to leave a fairly scaled role leading 200+ AEs at LinkedIn to join a smaller-stage startup.
Customer satisfaction (CSAT) is a measure of how well a company’s product, service, and overall experience meet customer expectations. According to a Deloitte report , positive customer experiences can lead to a 140% increase in spending compared to negative ones. Next, calculate the customer satisfaction score.
Customersuccess means wildly different things to different companies in the SaaS industry. Many organizations create customersuccessteams but there’s no clear definition as to how these teamsdevelop long-term value for both the customer and the business.
We can look back at how Datadog scaled. Pomel focused his session on: Making your SaaS startup customer-centric: Hw event marketing has helped him integrate his engineering and salesteams. Lastly, he provides his piece of advice to all founders that are looking to become customer-centric. Yeah, everyone, right?
Sam Blond, CSO at Brex explains why recruiting, networking and employee happiness is the key to this playbook on recruiting your salesteam. Sam Blond | Chief Sales Officer @ Brex. I’m doing The Playbook To Recruiting Your SalesTeam. Once again, amazing job to the SaaStr team. FULL TRANSCRIPT BELOW.
Ensuring long-term success with SaaS operations and sustainable growth is difficult for most SaaS applications. It can be easy to consistently double revenue if you’re an early-stage company, but as you scale up, sustaining that becomes more difficult. Customer acquisition cost. Monthly/annual recurring revenue.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. They kept the focus on the core value proposition of helping teams write, plan and collaborate to create better workspaces, while still having the AI inclusion. Dont lead with tech. Start with the pain (whats broken?)
Scaling SaaS is not for the faint of heart. If you do not scale, you will be unable to reach a new pool of customers and your competitors will leave you in the dust. If you scale prematurely, you may struggle to satisfy customer expectations. Provide the necessary training for your salesteams.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. AI is transforming how go-to-market teams operate. SDRs are prospecting faster. SDRs are prospecting faster. CSMs have summaries of every customer call. CS: Manual QBR write-ups, customer call recaps.
A bad experience with a revenue operations leader might taint your view of the position at all future companies, but that would be a mistake, as CRO Confidential podcast host Sam Blond learned first-hand. Considering aspects of sales and GTM strategies. A good range for this hire might be between 2-8 sales reps. Enablement.
An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. She manages a huge global team. Four, people in the sale? Jason Lemkin: None.
Recovery from COVID has taught us that adapting and learning how to thrive in new ways in the face of change, whether good or bad, can lead to exponential growth. . He highlights the three key strategies that helped TripActions scale and boost their revenue. Develop a well-defined vision.
Paul Mander currently leads all of go-to-market for B2B at Optery. He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Should your sales engineers also implement the software? How easy is it to implement your product?
Developing a product that solves a customer’s pain point provides a sense of pride and can drive the positive, emotional moment of awe that retains customers for the long haul. Winning the trust of your customers may take time (and can be lost in a fraction of that time), but earning that trust is essential to success.
As ChurnZero recently secured a Series B investment bringing our total funding that has been raised to date to $35 million, we thought we’d take a look back and see the role that CustomerSuccess plays at each respective stage of funding for SaaS companies. Early-Stage Funding & CustomerSuccess.
The second constituent there is the developer. Why do developers love SaaS products? How much is a customer going to bring you over his lifespan using your product? Customer acquisition. Start with increasing the number of customers, getting more customers. The key here is knowing what your sales model is.
It’s quick, efficient, and personal, meaning that customers can get the answers they need, where and when they need them. And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships.
The internet is also driving an explosion in customer choice, allowing them to easily switch to businesses who provide better experiences. Delivering those better experiences requires a fundamentally new way to do customer support, a messenger-based approach that works at internet scale. The future of support has a new shape.
Wait to hire your VP of CustomerSuccess … and watch a key account just leave to a competitor. What Order Should You Hire Your Management Team In? #4. Not Being Physically Closer to Key Customers — and Partners. But even worse, they don’t visit their key customers in person even after the deal closes.
Does your CustomerSuccessteam have a shallow view of onboarding? If you consider onboarding to be a success when a customer reaches their go-live date, then you need to dig deeper. It’s about transforming your customer’s business and delivering value, so you make their life better,” says Donna.
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