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11 Product Performance Metrics SaaS Businesses Should Monitor

User Pilot

Customer Lifetime Value (CLV) indicates long-term customer revenue potential, guiding retention and expansion strategies. For example, they may be essential to secure support for certain product initiatives from senior leadership or the next round of VC funding. Product performance metrics: Customer Lifetime Value.

Metrics 94
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Q&A with Aruba: How We Scaled Our Customer Engagement Strategy

Totango

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Obviously, that’s not set in stone because some customers are larger, more complex, and require more attention than others. Well, if you’re Aruba, you go digital.

Scale 111
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The Unexpected C-Suite Collaboration You Need for Success

Totango

You want that customer to stay with you a long time and potentially become a repeat buyer or an advocate to bring more prospects into the top of your funnel.” This partnership helps to activate the flywheel and propel growth from the existing customer base.

Scale 92
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Q&A with Aruba: How We Scaled Our Customer Engagement Strategy

Totango

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Obviously, that’s not set in stone because some customers are larger, more complex, and require more attention than others. Well, if you’re Aruba, you go digital.

Scale 85
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12 Benefits of Product-Led Growth for SaaS Companies

User Pilot

The value-first approach, which characterizes PLG companies, translates into greater user engagement and satisfaction. The latter two are often linked with higher customer retention , which goes hand-in-hand with higher customer lifetime value (CLV). It literally makes their lives better.

Scale 86
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How to Create a Customer Advocacy Strategy for SaaS Companies

User Pilot

Customer advisory boards are select groups of customers invited to give strategic input to the company’s leadership , for example, through regular meetings. Set objectives As with any other strategy, your customer advocacy program needs goals. You can use quantitative and qualitative responses to segment customers.

Scale 92
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Q&A with Aruba: How We Scaled Our Customer Engagement Strategy

Totango

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Obviously, that’s not set in stone because some customers are larger, more complex, and require more attention than others. Well, if you’re Aruba, you go digital.

Scale 62