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5 Holiday Promotion Strategies for SaaS and Software Sellers to Increase Customer Lifetime Value

FastSpring

The end of the year is the perfect time to show appreciation for your existing customers in ways that build loyalty and boost sales. We asked five SaaS and software companies what they did for existing customers around the holidays. Gift subscriptions work well for MacKeeper, which makes cybersecurity software.

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Subscription Finance: What is Customer Lifetime Value?

FastSpring

However, there’s one metric that doesn’t get as much attention—customer lifetime value. Since most SaaS and subscription-based businesses depend on recurring payments to sustain themselves, it can pay dividends to keep a close eye on lifetime value and customer retention rates.

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Q3 2023 FastSpring Feature Release: Achieving Subscription Growth, Faster

FastSpring

1ClickPay, Trial Hopping Prevention, and Offers API are designed to boost your conversion rates and increase customer lifetime value. Tools such as Subscription Reporting, Trials With/Without Payment Method, Proration Preview API, and Change History API all optimize growth and retention to unlock your business potential.

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Mastering the Art of Complex B2B Recurring and Subscription Billing: Navigating Financial Process Complexity in B2B Subscriptions

Blulogix

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Navigating Financial Process Complexity in B2B Subscriptions The financial backbone of B2B subscription models rests on efficiently managing complex processes spanning billing, payments, revenue recognition, and reporting.

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Top 10 Business Metrics for Shopify App Developers

Baremetrics

The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. To get the most out of the time and money invested into their apps, Shopify App Developers need to track the core metrics of their industry. Churn rate: How quickly are you losing customers or revenue?

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How to Analyze Customer Behavior and Improve In-app Experience

User Pilot

How can you analyze customer behavior in-app to deliver unparalleled in-app experiences? What customer data can you collect to derive valuable insights and improve retention? In this piece, we’ll cover everything you need to know about customer behavior analysis. Hotjar — for recording user behavior in-app.

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How to calculate CAC for Shopify Partner Apps

Baremetrics

What is CAC for Shopify Partner Apps? Use Baremetrics to calculate CAC for Shopify Partner Apps CAC for Shopify Partner Apps How do you calculate CAC for Shopify Partner Apps? Baremetrics can calculate CAC for Shopify Partner Apps Why do you need to calculate CAC for your Shopify Partner Apps?