article thumbnail

The Ultimate Guide to Creating a Customer-Centric Culture

Totango

This way, every customer interaction is informed by as much personal information as possible. Creating a customer-centric culture means encouraging customer success teams to shape their everyday workflow around delivering customer lifetime value. Why a Customer-Centric Culture Matters.

article thumbnail

Why You Should Focus on Nurturing the Customer Relationship

Totango

The goal in this nurturing approach to customer relations is to yield stable profits over many years. By investing in the long-term success of customers, you can draw repeated yield through subscription renewals and upsells that result from customer lifetime value while also providing consistent value to your customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Most Important Customer Success Metrics to Track and How to Improve Them

Totango

You can position yourself as a customer-centered business and embrace a company-wide ethos of nurturing customer growth, but you still need to know if the product is having a practical, positive impact on a customer’s daily workflow. And with customer success metrics, you can measure whether your efforts are working.

article thumbnail

Why You Should Focus on Nurturing the Customer Relationship

Totango

The goal in this nurturing approach to customer relations is to yield stable profits over many years. By investing in the long-term success of customers, you can draw repeated yield through subscription renewals and upsells that result from customer lifetime value while also providing consistent value to your customers.