OpenView Labs

APRIL 13, 2020

Proliferation of iterative, experiment-driven, nimble approaches to product development (also known as Agile). The convergence of these changes has led many to realize that “growth” is a team sport. It is no longer the job of Marketing or Sales to solely own revenue, nor Product the core user experience.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Baremetrics

OCTOBER 10, 2021

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Inbound marketing basics Inbound marketing focuses on visibility, in contrast to outbound marketing, which focuses on finding customers. This has a few specific advantages.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

User Pilot

MARCH 15, 2022

An effective go-to-market strategy includes a selling strategy, pricing model, target audience, and most suitable channels for marketing your product. Focusing on the proper metrics at this stage is crucial to how successful or bad your GTM plan will be. What is a go-to-market (GTM) strategy? User persona example.

Strategy 84

Strategy Marketing SaaS Customer Lifetime Value 84

Neil Patel

OCTOBER 1, 2019

For example, you could get hit hard if you built spammy links or if your content was super thin and provided no value. Today, it is about optimizing for user experience and doing what’s best for your visitors. I need that traffic, not only to drive new revenue but, more importantly, to pay my team members. 1% the cost.

Software Review 111

Software Review Underperforming Technical Team Trends Social Media 111

Baremetrics

AUGUST 1, 2021

This data can prove to be invaluable in understanding which channels to invest in, as well as analyze your marketing department’s core strengths and weaknesses (by comparing your CAC with the industry benchmarks). As a thumb rule, SaaS companies should laser-focus on driving product-led content.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

User Pilot

DECEMBER 18, 2020

You can have thousands of sign-ups in a month but if the users don’t actually activate or use the app after the 30-day trial mark…you know what happens. The good news is, there are some pretty effective ways of bringing back disengaged users. The bad news is: there is no ‘one-size-fits-all’, cookie-cutter method.

Engagement 98

Engagement Strategy Underperforming Technical Team Social Media 98

ProfitWell

NOVEMBER 20, 2019

Today—and quite frankly, every day—content is queen. We’re talking all things content marketing (even if you’re a skeptic, listen on). I think one of the ways hiring teams can address this from the get-go—and boost retention in the process—is by ensuring their onboarding process is informative, useful, and continuous.

Sales Hiring 40

Sales Hiring Sales Recruiting Content Marketing Underperforming Technical Team 40

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Instead, focus on fostering a culture of communication and feedback loops between the team.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

ChurnZero

JANUARY 4, 2019

the stuff that Customer Success teams are really meant to do). One customer success trend I’m seeing is the need to develop more repeatable customer education programs. The biggest trend I see emerging in Europe, which started at the end of 2018 is Customer Success Plans becoming a staple asset of Customer Success teams. “The

Customer Success 73

Customer Success SaaS Payments Payment Services Payment Solutions 73

ChurnZero

JANUARY 4, 2019

the stuff that Customer Success teams are really meant to do). One customer success trend I’m seeing is the need to develop more repeatable customer education programs. The biggest trend I see emerging in Europe, which started at the end of 2018 is Customer Success Plans becoming a staple asset of Customer Success teams. “The

Customer Success 49

Customer Success SaaS Payments Payment Services Payment Solutions 49

Neil Patel

JANUARY 20, 2021

Personalized news feeds : Facebook provides the most relevant content to each user. To increase engagement and optimize user experience, content is tailored to each user’s individual interests. Post your team photos like Zappos. Bombarding your fans with 10 poor-quality updates in an hour.

Social Media 145

Social Media Software Review Branding Engagement 145

Sales Hacker

NOVEMBER 16, 2021

Without automation, optimization and growth will suffer, ultimately resulting in poor ROAS. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Inbound lead generation: PPC, content marketing, and SEO. What is lead generation automation?

Scale 108

Scale Outsourcing Services AI Search Machine Learning 108

Neil Patel

APRIL 3, 2023

Instead, you can update old content. It takes less work and delivers faster results which can only be beneficial for your overall content marketing strategy. When it begins to underperform. Take a look at three of our own updates of old content and how they performed. If your post was highly specific (e.g.,

Underperforming Technical Team 145

Underperforming Technical Team Engineering Social Media Software Review 145

Outseta

JANUARY 20, 2020

I was managing a team of 15 and the company had grown to about 140 employees. Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. We mostly succeeded. I’m proud of all that. You read that right—two!

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. And I put together these horrible, bad websites – I’m lucky there’s no evidence of them anymore. Atlassian does not have an outbound sales team. Kevin: Yeah, that’s true.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. Not every experiment will be carried out by marketing teams alone.

Marketing 93

Marketing Underperforming Technical Team Onboarding Metrics 93

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Social Media Underperforming Technical Team 145

Unbounce

AUGUST 20, 2019

As you’ll see, getting it wrong helped them grow their business, develop a customer-focused philosophy, improve their abilities as a leader, and much more. Jump Straight to a Lesson Learned from a Marketing Fail. Every marketer knows the value of organic keywords. Develop Buyer Personas to Inform Your Marketing.

Marketing 112

Marketing Underperforming Technical Team Technical Review Strategy 112

User Pilot

JULY 24, 2023

Creating an effective SaaS marketing campaign will come down to identifying your audience, positioning your product, finding the right channels, using relevant KPIs, and adhering to best practices. A few strategies you can try include: Using content marketing to lower acquisition costs. Personalizing the user experience.

SaaS Payments 71

SaaS Payments Marketing Payment Solutions SaaS 71

Neil Patel

FEBRUARY 10, 2021

There’s a good chance you’ve been curious about how to develop a robust online presence. Fortunately, there are quite a few ways to connect with your ideal target audience and create an engaging dental marketing campaign online. That’s why I always recommend companies prioritize authenticity and value within their marketing efforts.

Marketing 113

Marketing Advertising Engineering Underperforming Technical Team 113

How To Buy Saas

DECEMBER 1, 2020

In order to test your MVP with the right audience who may become your early user, it is important to launch your saas on these websites. Talk to these webmasters or team and get your saas listed. A lag in loading can degrade the user experience and also give a bad impression to a saas buyer. Howtobuysaas.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

yoursales

DECEMBER 19, 2022

Which problems are the most pressing for your and your B2B sales team? Which processes can and need to be powered by technology for you and your team to sell more? Trends which MAY impact your Sales Stack in 2023 Sales is in constant development. What customers want is help solving problems. Being a B2B buyer isn't easy.

Scale 86

Scale Sales Recruiting Sales Outsourced Development 86

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. You and your marketing team need to understand this.

Social Media 144

Social Media Engineering Sales Hiring Branding 144

yoursales

NOVEMBER 8, 2023

Which problems are the most pressing for your and your B2B sales team? Which processes can and need to be powered by technology for you and your team to sell more? Trends which MAY impact your Sales Stack in 2023 Sales is in constant development. What customers want is help solving problems. Being a B2B buyer isn't easy.

Scale 52

Scale Sales Recruiting Sales Outsourced Development 52

User Pilot

JUNE 10, 2019

Marketers don’t just own “getting people in the door”—they or collaborate in sales processes, user onboarding and retention too. You should prioritize the user experience above all else. Developing more self-service access and training for customers should come before making new hires in customer-facing roles.

Growth Marketing 134

Growth Marketing Marketing Scale Payment Features 134