User Pilot

MARCH 6, 2024

When creating marketing content , focus on the middle and bottom-of-the-funnel topics as they drive the most conversions. To let users experience the product value , consider a freemium plan or free trial , and create onboarding flows to guide them to activation. These include: Content marketing and SEO.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

User Pilot

MARCH 7, 2024

A funnel report is an analytical tool used to visualize the customer journey or user flow through different stages of engagement with software. As users gradually drop off in the journey, the bars representing consecutive stages get narrower, just like a funnel gets narrower towards the bottom. Wondering about the name?

Sales Funnel 105

Sales Funnel SaaS User Experience Trends 105

User Pilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Search Engine Optimization (SEO) allows companies to reach more users with their content. The differences in focus reflect how marketing-led and product-led companies acquire customers.

Strategy 105

Strategy Marketing Social Media AI Search 105

User Pilot

OCTOBER 6, 2023

TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. Your job here is to provide content that positions your product as the best fit, so it stands out (e.g. case studies, alternative pages, etc.).

B2B 105

B2B Development Team Review Software Review Marketing 105

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

Neil Patel

DECEMBER 1, 2021

Your user should be able to quickly access the information they need and be presented with data that addresses their other pain points within your industry. The longer the user spends on your site, the more meaningful engagement you’ll receive. Listen, there’s no denying that improving your user experience can improve your SEO.

Healthcare 107

Healthcare User Experience Engineering Content Marketing 107

User Pilot

FEBRUARY 25, 2024

Enhance sales funnel conversions with in-app guidance , using interactive walkthroughs to showcase features and reduce user frustration. Proactive in-app support enhances user experience and conversion rates by delivering targeted, contextual help to users as needed. A/B testing with tooltips with Userpilot.

Sales Funnel 105

Sales Funnel Metrics User Experience Branding 105

Neil Patel

FEBRUARY 3, 2023

Core Web Vitals (CWV): Speed metrics Google uses to gauge a website’s user experience. Page intent: How well a page’s content matches what searchers expect to see. The main purpose of Google’s most recent update is to penalize low-quality content. It’s all about up-to-date, helpful content. See the theme here?

AI Search 144

AI Search Trends Artificial Intelligence AI 144

Chart Mogul

OCTOBER 20, 2023

In this post, we will cover a few highlights from their conversation: Content marketing is game-changing for early-stage startups Use customer feedback to validate while still building Going beyond product-market-fit You can watch the full video below and find all our panel discussions on our YouTube channel.

Scale 52

Scale Scaling Headcount SaaS 52

User Pilot

MARCH 21, 2024

This is possible by elevating the user experience at every stage with personalization, in-app guidance, and targeted messaging. The goal is to understand their needs, preferences, pain points, and behaviors so you can build insightful user personas. User persona example. Why is customer lifecycle management important?

Strategy 105

Strategy Software Review Social Media Engagement 105

Neil Patel

JANUARY 31, 2022

Here are the main types of e-commerce marketing we’ll cover in the next sections: paid search SEO content marketing email marketing social media for ecommerce influencer marketing affiliate marketing. Check your site speed : Slow site speed can impact user experience and your search ranking.

Payment Methods 107

Payment Methods Social Media Marketing Software Review 107

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

MARCH 29, 2024

Lack of lead nurturing efforts : Just because a lead shows interest in your tool doesn’t mean they’ll automatically progress through the user journey. Without targeted content, follow-ups, and engagement strategies, a poor user experience might cause you to lose them.

Scale 105

Scale Sales Funnel Onboarding Retention 105

Neil Patel

AUGUST 11, 2020

Example #1 : Pretend you want to hire an agency to help you develop a content marketing system. Deliverable: a fully-managed content marketing plan, strategy, and system Goal: attract more of the right visitors to your website with high-quality content End result : a blog 100% managed by someone else.

Marketing 144

Marketing Web Development Web Developers Social Media 144

Neil Patel

SEPTEMBER 28, 2021

Many of us content marketers use WordPress for its simplicity and ease of use. The Effect of PHP on User Experience. One of the main goals of PHP is to make your website more interesting and interactive for users. One of the most popular places where we see PHP and SEO come together is on WordPress.

Underperforming Technical Team 124

Underperforming Technical Team Payment Methods Payment Services Payments 124

User Pilot

SEPTEMBER 25, 2023

PLG companies use a range of user acquisition strategies like word-of-mouth marketing or free trials to attract new users. Once this happens, they ensure that users experience the product value to convert them into paying customers. A/B testing – to optimize the performance of the in-app experiences.

Acquisition 105

Acquisition AI Search Onboarding Churn 105

User Pilot

JUNE 15, 2021

Uses a checklist to drive user action. . SaaS Onboarding Experience Breakdown #3: FullStory. FullStory records and reproduces real user experiences on your site, helping you support customers, boost conversions, and debug faster. Uses an interactive tour so new users can experience how Userpilot works for themselves.

Onboarding 145

Onboarding SaaS User Experience Software 145

Baremetrics

DECEMBER 21, 2020

It’s a critical tactic to ensure that your blog is topically deep, while only targeting unique topics on every piece of content that’s created. What are the benefits of consolidating your content? Marketing teams are always strapped for time. The URL was updated and everything was redirected to the new content.

Social Media 105

Social Media Content Marketing User Experience Engineering 105

Neil Patel

JUNE 7, 2021

Google understands the importance of user experience, so a big part of your on-page SEO is making sure you tick these boxes. People want a clean and fast user experience, so it’s important to take care of the following as well: don’t keyword stuff optimize images break your page down into easy-to-read sections avoid thin content.

Banking 145

Banking Social Media User Experience Entertainment 145

Chart Mogul

AUGUST 10, 2018

This week: An analysis of Slack's landing page copywriting, why SaaS content marketing sucks and is it time to rethink freemium? Why SaaS content marketing sucks: Straight from the mouth of a SaaS content marketer. Read the full post. Margaret Kelsey, AppCues. Read the full post. That’s all for this week!

SaaS 67

SaaS Content Marketing Subscription Payment Features 67

Neil Patel

SEPTEMBER 26, 2020

If your page is taking 4 seconds or more to load, for instance, the majority of users will click away, leading to higher bounce rates. This signifies to the search engines that your website offers a poor user experience, which will make you rank less in the SERPS (search engine results pages). 2) Design Optimization.

Technical Advisors 145

Technical Advisors Consulting Underperforming Technical Team Mobile 145

User Pilot

FEBRUARY 26, 2024

Such personalization, along with a granular understanding of where users experience friction and drop off, helps businesses improve their conversion rates and create a more enjoyable experience for their existing and potential customers. What are the 5 stages of the marketing funnel?

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

How To Buy Saas

FEBRUARY 27, 2021

Semrush all-in-one marketing tool you must have in order to dominate your niche online. The best thing about SEMrush is that they offer a high-quality service to their users; they are accurate and provide regular program updates that enhance the user experience, capabilities, and success ratio online.

Content Marketing 104

Content Marketing Payment Methods Social Media Marketplace as a Service 104

The Marketing & Growth Hacking Publication

MARCH 10, 2019

Beyond these specific criteria of specific audiences along specific times of their buying journeys, there are a few generic standards of high-value content. These are part of the content marketing basics that every content marketer should be aware of. The goalposts of user experience have shifted.

Content Marketing 40

Content Marketing Growth Hacking Mobile Engineering 40

Neil Patel

DECEMBER 14, 2021

Our team got to work optimizing their content and improving user experience. ” – Becky Ruden, Adobe XD Principal Content Marketing Manager. Contentful. Waterdrop is committed to providing people around the world with access to safe water through a range of water purifying products. The results?

Technical Review 92

Technical Review SMB Sales Hiring Finance 92

Buffer Resources

MARCH 19, 2024

  “I typically aim for one to three primary keywords per video,” Sai Deshmukh , Director of Organic Growth (SEO, YouTube & Content Marketing) at Amber, told us. “I   2024 is optimizing for user experience & relevance!

Social Media 111

Social Media Engineering Trends Engagement 111

User Pilot

NOVEMBER 14, 2023

For example, you may discover that while your in-app experience is very well-optimized, the landing page isn’t so, and as a result, lots of users experience friction and fail to sign up for a free trial or book the demo. Funnel analysis in Userpilot.

SaaS 105

SaaS Social Media Data Onboarding 105

Neil Patel

SEPTEMBER 25, 2020

User experiences can impact search rankings, so making a user-friendly site should be a top priority. Get Inspiration for Content Topics. See what Google suggests — you might uncover the bit of inspiration you need to write your next great piece of content. ” and “are women’s shoes more narrow?”

Social Media 111

Social Media Content Marketing Branding Finance 111

Neil Patel

JANUARY 19, 2023

Content is essential when it comes to SEO, so make sure that all of the pages on your website/blogs are well-written and informative and make your content a core part of your e-commerce content marketing strategy for Shopify. A bad user experience can drive customers away and hurt your business.

Software Review 85

Software Review Social Media Mobile Engineering 85

Neil Patel

NOVEMBER 3, 2020

You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. Did you know that your success as a content marketer goes beyond writing great content ? Trust me; it’s not as easy as you think. But I know better now. Can you find one? Sure you can.

Content Marketing 142

Content Marketing Marketing Mobile Software Review 142

Neil Patel

NOVEMBER 5, 2020

Within minutes of signing up, which of course you can do with your Google account, you’re in and exploring content. A keen is a topic board where you’ll curate your content. In the example below, I started with “content marketing.”. These will be the terms Google Keen uses to populate suggested content for you.

AI Search 113

AI Search Social Media Machine Learning Artificial Intelligence 113

Neil Patel

JANUARY 19, 2022

Their strategy consists of using content marketing to drive more traffic to their website and, ultimately, their local business. This is one of the best ways to use local search marketing. It’s difficult to understand the differences between local marketing and local SEO, but there are some significant differences.

Marketing 133

Marketing Technical Review Scale Advertising 133

ProfitWell

MAY 21, 2020

And although we have the data to answer this (which I’ll reveal shortly) I’m also intrigued by insight I found on this from Sonja Jacob , Content Marketing Lead over at AppDynamics , who has SaaS experience that spans the board—from HubSpot and KISSmetrics to DocSend and Drift—and over 10 years of experience in creating content strategies.

B2B 52

B2B Content Marketing Subscription Payment Features 52

User Pilot

JANUARY 18, 2023

As a result of the close collaboration between the marketing and product teams, usage analytics will generally be the driver behind most decisions. Product-led companies also prioritize user experience above all else since revenue growth will be directly tied to customer success (to a greater extent than non-product-led companies).

Strategy 98

Strategy Marketing Scale Software Review 98

Neil Patel

JUNE 15, 2021

This may go against every marketing instinct, but Medium isn’t about sales—it’s about sharing ideas. Employ images on the cover of your story, as they improve the user experience (UX). What’s the best piece of content you’ve seen on Medium? How to Create Ads on Medium.

Payments 144

Payments Payment Methods Advertising Payment Services 144

Neil Patel

APRIL 19, 2021

Google does mobile-first indexing mobile shopping continues to rise thinking mobile-first means thinking about the customer journey and the entire user experience mobile-first parameters could force you to be more creative and develop interactive content that is cutting edge. Think about the user experience.

Mobile 73

Mobile User Experience Social Media Engagement 73

How To Buy Saas

OCTOBER 3, 2023

Marketers can personalize their dashboards so that they concentrate on the indicators that are most relevant to achieving their goals. This information assists in identifying problematic areas of the user experience so that appropriate modifications can be made.

Software 40

Software Marketing Blockchain Social Media 40