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What is the SaaS Magic Number and How Do You Calculate It?

Stax

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

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How to Make Money From OTT Platforms and Video on Demand

Neil Patel

The primary reason for this unusual name, over-the-top, is because it goes over the tops of traditional media distribution channels and distributes content directly to the consumer via an internet connection. OTT platforms were made popular by streaming services like Amazon Prime Video, Hulu, YouTube, and more.

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Unique Ways to Use the B2B SaaS Business Model to Leverage Your Business’s Revenue Growth

Subscription Flow

One way to do that is through marketing and revenue-generating strategies such as freemium and product demos which are critical to growing one’s clientele. Another way is utilizing different SaaS marketing strategies, such as providing high-quality content and expanding product access.

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12 Best Typeform Alternatives You Might Want to Consider in 2023

User Pilot

Reasons for seeking out Typeform alternatives vary from pricing concerns to the need for better branding options, more payment integrations, greater ease of use, etc. Outgrow goes beyond form building to deliver a content marketing platform. Userpilot is a great Typeform alternative for SaaS products.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

Eventually, the company needed to layer in new advertiser focused loops to monetize, but I’ll skip that detail for now. The company requires either new growth loops or new products to acquire, retain, or monetize better. Network effect products rely less on new product innovation unless it’s the only way to monetize.

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14 User Behavior Trends For SaaS in 2024

User Pilot

The former tracks trends for software users , while a consumer behavior trend mainly refers to online shopping, such as buy-now-pay-later payment methods. Predictive analytics are driving business decisions such as product and marketing strategy. User behavior is primarily focused on SaaS platforms and how users leverage them.