Here’s the transcript:

Email marketing is still a huge tool to have in
your toolbox hammer in your garden. That doesn’t
make sense. I’m getting into some strategies for email marketing.
First of all, you gotta be real, be real. Here’s a new slide. People don’t
like spam in their inbox. People’s inboxes are completely cluttered.
They’re slammed with content. They’ve got 10,000, 10,0000,
sometimes a million unread emails. You want to have successful email
marketing, you got to punch through the noise. In fact, some of the biggest offenders
of spam are like the biggest social media, facebook and twitter.
To spam you nonstop with email. It’s gotten to the point where gmail sorts
the social spam in a separate inbox. So you don’t want to do that.
You don’t want to get spam filtered. You got to be honest. You got to
be authentic. One of the things that we’re all about here is providing a ton
of value in our emails and being really transparent about what we’re
offering, actually provide value. Have a reason that you’re sending the email,
whether it’s a product launch, a new ebook that you just released,
a new video that’s very educational, give people value
in your emails, that’s super important. Maybe that’s a no brainer, but I still get
emails that are just kind of spammy, and it’s like, come on, it’s 2019.
So this email here is for Dubnow, which is our email newsletter. We have a
really interesting animated preview, got a really informative description,
and then a very clear call to action. Right off the bat, people are always
going to know what it is that they’re about to get, and we always focus
on the value. We don’t add any sales units to our emails at all because
it doesn’t really work unless they’ve expressed some sort of an interest for our
newsletter. We make it educational, we make it informative, and we make it
fun. Have an animated thumbnail
in your email. You don’t want your emails to be boring. If it’s just a
big block of text, no one’s going to read it. Would you read a big
block of text? I don’t read text. He doesn’t read text. The GIF format,
the de facto format for animated preview.
GIF, GIF, however you pronounce it, put one in there. Putting an animated
GIF preview in your emails really helps because it’s interesting to watch.
Also gives them sort of a taste or a teaser on what they’re going to
see on the landing page, especially if it’s a video created animated preview.
You can really quickly do that on gify.com. Go to the Gify website,
click the create button, and throw your YouTube link in there.
We talk a lot on our show about how it’s important to put the word
video in your subject line. And I actually have a video in your
email, and the animated GIF is a great way to get people to
click through to the video. Whatever video you’re linking to make
a little gym from that video. Put that in your email. This next one is
a bit controversial. Is it though?
Sort of. Not really. It’s the concept of predictive email.
It just means kind of reacting to user behavior on your platform,
on your service, and then sending an email that is tied to
that behavior. Let’s say you’re on Amazon and you bought a new camera.
Amazon might send you an email that says, oh, we saw you bought this camera.
Maybe check out this accessory for this camera. Taking your user behavior and
sending you a custom email related to that. Of course, you have to apply this
to your business. Basically, it just means targeting your audience.
Whatever email sender you use, create segments, and then target your
subscribers that have done specific behaviors. You’ll probably get better
results. Certain people go to a certain page to be like, hey, we saw you
almost checked out. We’re going to send you an email that’s related to that behavior.
Here’s why it’s a little bit controversial. We’re in the age that privacy is sort
of disintegrating. Privacy is a hot button issue right now,
so you got to do this with a light touch. You don’t want to be
creepy. Oh, you looked at our website for three minutes and 32 seconds.
That might be a little bit creepy because it shows that you’re tracking their every
move. Better to send something that would actually provide value, like,
oh, you bought this camera. Here’s some accessory that actually helps them out.
There’s really three phases that your customers are going to fall under. The information
phase, the consideration phase, or the decision making phase. It’s important
to cater your email content to wherever they are in the funnel.
If people haven’t heard of your business yet, or they’re just getting to know it,
provide some value. Give some information. Make something that’s really helpful for people.
Whereas if they’re in the consideration or decision making phases, provide actionable.
Conversion focused value. One of the most successful emails that we’ve ever launched
has five links in it. And each one of those links went to a different
landing page. And they all were based on what the customers needs were.
That created the most interaction, the most click through, and ultimately the
most conversions. Here’s the next tip. Be interactive. Be interactive. It’s important to
be interactive. That is me being interactive.
Whether that’s a game, a quiz, a survey,
or even a contest, putting interactive elements in your
emails definitely going to help spice it up. Make that connection with your audience
so they’re actually involved in the email.
And of course, really think about your call to action. Call to action.
Call to action. That’s what I call it.
Click me, please. Call the action specifically,
incentivizes them to do something specific. Very specific.
Specifically something specific. You probably know what a call to action is. I don’t have
to explain that to you. It’s really important to make them clear and concise.
Make your Call to Action button really big. Get them to click on it.
Email marketing.
It’s really important to respect their privacy.
Don’t try to game them into doing something. Be sure to actually explain
what’s going to happen when they click on the call to action. Include clear language
on how you’re using their data. Also read up on GDPR
requirements. It’s a great framework to follow that goes right back to
what we’re talking about earlier. Be honest, be authentic. Don’t spam
them. Build that trust. After you’ve run your email campaigns, make sure that you look
at the data, understand what your open rates are, understand what your click rates are,
understand what your unsubscribe rates are, and understand what your conversion rates
are. Unsubscribed are not bad. Sometimes they’re actually a really good thing
because it prunes up people that are not interested in what you have to offer.
And guess what? That increases your overall engagement rate. Stay focused on
your path. Be honest, be authentic, provide tons of value, and you’ll
see list in your email marketing. Thank you for watching this video. Be sure to
check out Dub.com if you want a cool video communication platform
that allows you to easily send videos from
wherever you are. You can send them with Gmail, LinkedIn, also the video landing
pages and the video landing double.com is where you want to go. So just
check that out. Dub.com, we’re going to catch you in the next video and
we’ll see you then. Farewell. Bye.
It’s also a really good practice to put your postal address and always
an unsubscribe link. Have fun with
your email marketing in 2019.