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Scaling Beyond Founder-Led Sales with Atomico Partner Laura Connell

SaaStr

On a sales front, how do you evolve past founder-led sales, or together with it, so that you can scale your organization? Founder-led sales can be an immense strength and rapidly become a limiting factor. PST, Laura Connell, Partner at Atomico, shares how to scale beyond founder-led sales on your path to Series B.

Scale 200
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$1M to $100M in 20 Months, The Hard Part: How Everything Breaks in Hypergrowth with Deel Co-Founder & CRO Shuo Wang (Video)

SaaStr

They focused on building a payment platform that empowers international talent and independent contractors to get paid on time in a compliant way while also ensuring that companies can hire international talent and make payments efficiently. If you find a product market fit, take your business global early.”

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Keeping the market in mind: What makes product marketing successful at Intercom?

Intercom, Inc.

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”.

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Lessons on Scaling Customer Success from $1M to $300M in ARR with Success Venture Partners

SaaStr

If you don’t know, it’s the hockey stick curve going from $2M to $6M to $18M to $36M and on and on after you’ve found product market fit. Even if you think you’ve passed the stage of product market fit, it’s always worth keeping a lens toward it and understanding the needs of your customers as you evolve from early to later stages.

Scale 161
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CRO Confidential: Principles that drove Wiz’s $0 to $100M Journey with Wiz CRO Colin Jones (Pod 665 + Video)

SaaStr

Recruit diverse leaders The goal of hiring a revenue leader is to put gasoline on finding product market fit success. Hire a leader who will not only agree with you but someone you can disagree with in a respectful and productive way. Each employee hired at Wiz is individually a personal brand.

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The Key To Unlocking Profitability and Growth in SaaS with Expensify’s COO Anu Muralidharan

SaaStr

If your product has effortless growth or a word-of-mouth motion and momentum, it automatically takes care of one of your biggest cost drivers: sales and marketing. For your product to have that kind of momentum and viral growth, it needs pretty incredible product market fit. What did they learn?

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5 Ways to Scale SaaS and Sales Teams with Zoom’s CRO Ryan Azus (Video)

SaaStr

As you scale up a business, you’ll see an increase in demand for product, followed by an inevitable increase in sales. As a result, you’ll have to hire more people, reform your processes, and tailor your systems to accommodate the new demand—all without breaking anything. . 5 ways to scale your SaaS and sales team.

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