OpenView Labs

AUGUST 4, 2021

Anne Hollander, Senior Director of Product Marketing and Growth at Trimble. More on company culture. How to Build, Maintain and Scale a Strong Culture—According to Kristin Graham. Lessons From Netflix—Drift’s David Cancel on Building a Strong Company Culture. appeared first on OpenView.

Company Culture 80

Company Culture Systems Review Leadership Scaling 80

SaaStr

OCTOBER 12, 2022

Product-Market Fit. Don’t rush your product-market fit too early. However, he notes that the dollar amounts can differ from business to business. Phase 1: $0 – $10M. Pattern Matching. This is the discovery phase to gather information, experiment, and identify patterns. Phase 2: $30M. Phase 3: $100M. Repeatability.

Scaling 190

Scaling Leadership Startup Product Marketing 190

Intercom, Inc.

DECEMBER 21, 2021

We continued to adjust to working from home , and our company culture evolved accordingly. What’s also clear is how much of our culture has stayed the same, and how much has evolved as we have grown. We hit a huge milestone as our ARR grew well past $200M. Sharing Intercom’s Values.

Technical Review 196

Technical Review Scale Innovation Company Culture 196

FastSpring

APRIL 19, 2019

It is something our People and Culture team is constantly working on through a variety of initiatives. While it’s impossible to summarize everything we do in just one blog post, I would like to share three key ways we are putting employees first to build a company culture that scales alongside FastSpring.

Scaling 74

Scaling Company Culture Leadership Education 74

User Pilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. They play an important role in product launches.

SaaS 98

SaaS Scale Leadership Customer Lifetime Value 98

SaaStr

MARCH 5, 2022

Migrating from the hyper-growth and chaos of the early days seeking product-market fit is critical to managing growth in customers, employees, products, and geographies. What did it take for the VCs to throw their hands up in surrender — and what can be done to prevent this from happening? Start-ups can be chaotic places.

Startup 233

Startup Leadership Innovation Scaling 233

ProfitWell

MARCH 20, 2019

To explore the power or lack thereof of remote, we looked at just over three thousand subscription and SaaS companies. By $10M you probably have figured out your main channels and definitely product/market fit, so remote is less of an issue. Here’s what we found.

Company Culture 85

Company Culture Trends Product Marketing Subscription 85

SaaStr

SEPTEMBER 14, 2022

Sales and marketing are still significant, but consider dedicating more research and design to the user experience. Know how to market your product. Product marketing can bring the focus back onto the value your clients get from your product.

Scale 196

Scale Venture Capital Sales Hiring SMB 196

SaaStr

FEBRUARY 22, 2019

Another thing I wish I had realized before is the fact that company culture is unfortunately not only about values you put on your wall but also about tough decisions. Then, of course, you need product marketing because these teams need sales collateral that’s up to date that helps them sell the product.

Sales Hiring 112

Sales Hiring Scale Sales Recruiting Company Culture 112

OpenView Labs

AUGUST 31, 2021

It’s important to convey that you understand and are digesting this honest feedback from a person who has very little to lose to a person (you) trying to retain a team and build a positive company alumni group.” — Anne Hollander, Senior Director, Product Marketing & Growth, Trimble. More on company culture.

Interviewing 72

Interviewing Company Culture Leadership Engagement 72

Hitenism

NOVEMBER 7, 2016

If you make the customer the center and beginning of every product initiative, no matter how big or small, you hardwire it into a central part of your company culture. Your approach to your customers is a reflection of your company’s mission.

AWS 189

AWS New CTO Scale CTO 189

SaaStr

AUGUST 15, 2022

Guarantee true product market fit. Get your marketing strategy right. Solidify your positioning and communicate it to your customer through the right marketing channels. Your founder’s team should be complementary. Attract new investors, but be picky. Seek to truly understand your core customers and their needs. .

Scale 179

Scale Marketing Scaling Communication 179

SaaStr

NOVEMBER 14, 2022

Start by defining the following: Vision: Compelling company vision that inspires employees, investors, customers, and partners to join you on the journey. This will usually center around PMF (product-market fit) or growth. Priorities: Determine what you will focus on to help realize your vision.

Retention 130

Retention Leadership Compensation Communication 130

SaaStr

APRIL 2, 2023

But this process was also hard: We had to get alignment across Product, Marketing, Sales, CS, and PS on what our end-to-end value (from 30K feet to 30 feet). But the spirit was the same: We are the experts on how to get value from our software. Lead our clients to the outcome. We needed the right granularity for each stakeholder.

Sales Hiring 246

Sales Hiring Scale Scaling Customer Success 246

SaaStr

JULY 25, 2021

They don’t care like you had a successful company or not in the past. Do you have to still find the right product market fit, you have to build a good product, you have to service the customers, you have to compete in the market. And it doesn’t mean that you have to sell a big product.

Sales Recruiting 235

Sales Recruiting Sales Hiring Scale VP of Engineering 235

SaaStr

NOVEMBER 2, 2019

Hear about the early days of Glassdoor; tactical lessons on scaling—from building a business model and recruiting an all-star management team to advice on building a compelling, innovative company culture; and learn whyGlassdoor’s $1.2 Billion acquisition is just one milestone in the early innings of the company’s story.

Scale 125

Scale SaaS Payments Sales Recruiting Payment Services 125

Point Nine Land

JANUARY 9, 2019

But you can also approach content marketing from a branding perspective and focus more on “awareness”: the emphasis is not on lead and revenue generation, but more on how your brand is perceived. When you are pre-Product/Market Fit, better think brand than performance marketing. Company Culture.

Branding 50

Branding Marketing Social Media SaaS 50

SaaStr

NOVEMBER 28, 2019

We help companies understand what data they have, where they can find it, and ultimately that they can really trust it. Product-market fit has been really important. Felix : So that’s when you start to actually get, get more customers, get them more, reputable, repeatability and kind of proving the market.

Sales Hiring 174

Sales Hiring Scale Sales Recruiting Government 174

OpenView Labs

OCTOBER 26, 2021

Milestone: First traction and product-market fit . At this point you’ll want to seriously interrogate whether your current set of users are going to be the ones to take you public, and whether your total addressable market (TAM) can justify your growth targets and further investment. Hubspot’s CCO on go-to-market success.

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

Chargify

APRIL 23, 2019

You’ll also hear this stage called validation or the product/market fit stage. As those names indicate, in this phase a SaaS company’s focus should be on finding product/market fit. Finding channel/market fit. You may be less familiar with the concept of channel/market fit than product/market fit.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

OpenView Labs

MAY 18, 2020

Luckily we built the product from the very beginning with a measurement mindset, so we quickly understood our mistake. Build a measurement mindset into your company culture and your product from the start. Find product-market fit. Measure early, measure often. What should you continue to do with the metrics?

Metrics 53

Metrics Startup Investment Company Culture 53

SaaStr

MAY 24, 2019

And from that perspective, I do think that there is in view, sort of a proven formal and [inaudible 00:08:17] expand where you figure out your product market fit. And so, it’s all incremental investments, incremental risk, so it can get your product very far. Andrew Filev: They depend on your product market fit.

Sales Hiring 143

Sales Hiring Scale SMB Sales Recruiting 143

User Pilot

FEBRUARY 5, 2021

But there are a lot of generic responsibilities that all or most product growth managers will do in a company. This allows the marketing team and the Product Marketing Managers to reach the exact right audience. You can do so with an informal session with the entire team or get to know them one by one.

Management 105

Management Sales Hiring Onboarding User Experience 105

Sales Hacker

NOVEMBER 4, 2020

These initial hires will influence how you approach each region, how you build off your success, and what your new office culture is. And office culture is invaluable as a new sales team in a new region. You can’t just force your company’s old company culture onto this new team. It has to be organic.

Sales Hiring 100

Sales Hiring Scale Sales Recruiting Sales 100

Neil Patel

FEBRUARY 13, 2023

Depending on your industry, this may be a great opportunity to track industry trends and see where your business can solve a need in the market. Some product marketing strategies perform much better than others, depending on your target audience and the perceived product value.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

OpenView Labs

SEPTEMBER 18, 2019

Once the team is more settled and has begun to find the local product-market fit , you can start the gradual process of building out a more specialized team. The existing employees will help to seed your company culture in the new office, and also bring a wealth of internal knowledge about your products and services.

Payment Methods 40

Payment Methods Sales Hiring Payment Services Payments 40

Intercom, Inc.

MAY 26, 2021

. “I think about things like the amazing communities built by our Employee Resource Group leads , and the work they do to share and support the experiences of their members” As Jasmine Jaume , Director of Product Marketing shares, “I see examples every day of Intercomrades lifting each other up and supporting each other.

Sales Hiring 138

Sales Hiring Sales Recruiting Customer Support Engineering 138

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How does Ryan ensure cross-function working seamlessly from the very beginning with marketing? *

Sales Hiring 163

Sales Hiring Scale Interviewing Technical Review 163

ChurnZero

OCTOBER 4, 2019

The customer loves our product, team, and company culture. Marcel Andrei, Customer Success and Product Marketing Manager, Paymo. Thanks to Sam for participating in our spotlight and we look forward to talking to and sharing insights from others in the Customer Success community!

Customer Success 40

Customer Success Sales Hiring Scale Underperforming Technical Team 40

SmartKarrot

DECEMBER 20, 2021

chance that a startup will attract investor attention for the long haul), and customer success arms these young companies with a powerful differentiator. Before agreeing to fund, investors consider a few things – the core product idea, company culture, and user/customer sentiment.

Banking 19

Banking Customer Success Scale Churn 19

Casey Accidental

NOVEMBER 13, 2019

Changing the goals or creating an independent team with its own set of OKRs does not guarantee marketplace success, but they free you from the temptation of dismantling or impacting teams that frequently need to do years’ worth of work to find product/market fit for a second set of customers. #2

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

SaaStr

AUGUST 10, 2023

To answer this question, focus on how much you really need to get to that stage where you have product market fit. And as someone who scaled a company to $5B, Kimball says this sentiment is true. How Much Does Culture Matter, And How Do You Build One That Pays Dividends? We hear this everywhere — culture is everything.

Scale 170

Scale Scaling Sales Hiring Cloud 170

SaaStr

MARCH 10, 2020

So I didn’t realize that all of you are coming from larger companies. Obviously, all of you have found a product market fit, it sounds like. I thought maybe there were some true startups here, so the first slide is not super relevant, which I’ll get to in a second.

Scale 192

Scale Sales Hiring Sales Recruiting Scaling 192

SaaStr

APRIL 17, 2019

Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. To date, Harness has raised $20m in funding from the wonderful Matt Murphy @ Menlo Ventures and BIG Labs. billion acquisition.

DevOps as a Service 100

DevOps as a Service Sales Recruiting Scale Sales Hiring 100

SaaStr

JANUARY 10, 2020

And so much time, quarters and quarters spent on recruiting, spent on fundraising, spent on kind of kicking the can down the road on major issues around things as fundamental as what does it really look like to have product market fit in this market? Really it’s more like product market fit solves all problems.

Sales Hiring 131

Sales Hiring Scale Outsourcing Services CTO Hire 131

SaaStr

FEBRUARY 22, 2022

What is your product-market fit? Are you a new product, or are you replacing an existing service? Enablement is the answer to it—be it across sales, or product marketing. The world is moving very fast—the technology, competition, product releases, customers’ needs, and situations worldwide.

Scale 211

Scale Sales Hiring Scaling Sales 211

SaaStr

AUGUST 12, 2020

And, the second system is what I call the product marketing system. What I find is that if you think about the product marketing calendar this way, it makes it a little bit more like the sales finance calendar where sales is about selling to customers, sales don’t work unless a customer buys what you’re selling.

Startup 264

Startup Software Review Scale Systems Review 264