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Top Posts and Vids of the Week: CMO of G2, CEO of PartnerStack, CEO of Gainsight, and More!

SaaStr

The Last 4 “SaaS Crashes” Barely Made a Dent in the Cloud Boomtimes. The State of Software Buying From SMB to Enterprise with G2’s CMO, Amanda Malko. Nick Mehta, CEO Gainsight: 10 Things That Are Changing Now in Customer Success. When Everyone Else Has Gone Home. It Depends. A Tale of Two Trends.

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What The Downturn Will Probably Look Like in SaaS

SaaStr

What we learned from ’08-’09 in SaaS: First, SMB churn went through the roof — as SMBs went under much more quickly and often. As soon as the economy went south, SMBs started to simply go bankrupt and/or shut down. Anyone processing a lot of SMB and credit-card deals saw churn probably double.

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Top SaaStr Content for the Week: Bain Capital Partner, Calendly CMO, Neo4j CEO, Malwarebytes SVP Sales, and More!

SaaStr

The Argument High Cloud Multiples Are Behind Us. SaaStr 527: Acquiring SMB 10,000 Customers Solely from Data with Gorgias CEO Romain Lapeyre. How to Maintain +140% Customer Retention with Dooly’s CEO, Kris Hartvigsen, and Head of Customer Success, Ellie Sutton. Even if Epic Growth is Still To Come.

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Everything That Breaks on the Way to $1 Billion ARR With Mailchimp Co-Founder Ben Chestnut (Pod 592 + Video)

SaaStr

Chestnut states that the weirdness has a point –– to stand out and reach marketers and SMB owners: “The first couple of iterations of our brand were a little bit weird and funny in a ‘monkey’ kind of way…[the customers] just loved it, and we just sort of rolled from there.”

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VP of Customer Success: Roles and Responsibilities.

CustomerSuccessBox

Congratulations on being promoted to the VP-Customer Success ! Especially, in the field of Customer Success. That’s understandable; you’re probably your company’s first Customer Success executive, and this is your first time in the position. VP-Customer Success Job Description (Sample).

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SaaStr’s YouTube Crosses 5,000,000 Views. Our Top Videos and Sessions of All Time!

SaaStr

Half of Gorgias’ almost 10,000 SMB customers come from partners. State of the Cloud 2021 with Bessemer Venture Partners. #22. Nick Mehta, CEO Gainsight: 10 Things That Are Changing Now in Customer Success. #29. A classic SaaStr Annual session here that has resonated 58,400 times. #4.

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From SMB to Enterprise: A 2-Step Strategy to Boost Adoption & Growth

Sales Hacker

In June, CNBC reported that recently listed cloud software companies were getting crushed for poor sales execution. Enterprise sales is hard, which is why most businesses start as an SMB org and grow into an enterprise org. 2 rules for transitioning from SMB to enterprise. Involve Customer Success early.

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