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5 Interesting Learnings from Atlassian at Almost $3 Billion in ARR

SaaStr

Not having a traditional sales team sure helps. 5%+ pricing increases help fuel growth. Not trying to over-monetize their $2B Marketplace — revenues flat there. Atlassian does not project an increase in its Marketplace revenue as it incentivizes partners to build on their platform. Channel partner sales growing 130%.

Scale 300
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What Makes a Great VP of Sales and How to Hire One

SaaStr

In SaaS, #1 most common misfire, with a bullet, is the VP/head of sales. It goes something like “You’ve Got to Get Past the Carcass of Your First VP of Sales” or “It’s The Second VP of Sales When You Really Start Selling” or variants thereof. Because in SaaS start-ups, it seems like the majority of first VP Sales fail.

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A Primer on B2B Marketplaces: Challenges and Opportunities

Point Nine Land

Businesses, on the other hand, are stuck in the dark ages, often relying on the phone, email, fax and even pen and paper when it comes to ordering goods or services. Whilst consumer-facing marketplaces have become an essential part of our daily lives, business-to-business marketplaces are only just beginning to emerge.

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Unlocking Growth in the Internet Economy: a Perspective from Stripe Head of Invoicing, Suzanne Xie (Video)

SaaStr

These days, as the business lead for invoicing at Stripe, Xie has earned her own stripes in navigating the unique challenges of building and thriving in the SaaS marketplace. You can deploy subscriptions as a service, billing as a service, fraud prevention as a service. Platforms-as-a-service.

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3 Key Automations to Accelerate Your SaaS Company’s Growth

SaaStr

Managing the Quote-to-Cash process can be complex, since it covers the entire sales cycle, software licensing fulfillment, and revenue recognition, and it’s typically spread across many applications. Through every sales cycle, there’s a need to share information from sales, accounting, customer success, and other teams.

Scale 295
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How Yelp drove down churn by building up customer success

Intercom, Inc.

Kayti argues, “Even in self-service models, there’s a relationship that they’re feeling with your product.” But as growth balloons, competing priorities inevitably come up for your sales team. Most sales reps will naturally prioritize the customer who wants to grow their business. How customer success drives growth.

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Vertical SaaS vs Horizontal SaaS: 8 Differences and Similarities

Stax

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. This creates an intensely competitive landscape with a higher churn rate, but greater customer acquisition opportunities.