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The 6 Most Common Mistakes Founders Make When They Are Just Starting to Scale Revenue

SaaStr

One of the biggest mistakes I see after $1m in trying to enter new market segments, new verticals, where you have zero traction. Then, you’ll have enough folks and experience to put a small team on a new initiative / segment / market. Micromanaging Your First (and Second) Management Team.

Scaling 282
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How to Create a Jobs-to-be-Done Survey: Template & Questions

User Pilot

The jobs-to-be-done (JTBD) framework is a customer-centric tool for product development and innovation, focusing on understanding the specific tasks or “jobs” customers hire products to do, providing insights into customer motivations, guiding innovation, aligning product features with real needs, and aiding in market segmentation.

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How to Conduct An Effective Customer Analysis in 8 Steps

User Pilot

Customer analysis is important because it helps you create a personalized marketing strategy , reduces churn and increases retention , helps you make smarter product improvements , and helps you identify your most valuable customers (your target market). Gather insights about your customers from internal teams.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Identify your target market. Which marketing channels did prospects engage with before becoming a customer? You have poor product/market fit.

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What is product-market fit? Tapping into your best customers

ProfitWell

If your product and market don’t align, some of your business’s best efforts may be dramatically impacted. Having a misaligned product-market fit means your advertising, marketing, rate of growth, and churn rates will take a hit. Marketing messaging. Churn rates. Churn rate. Advertising efforts.

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There’s more than one path to $100 million

The Angel VC

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The main reason is that your customer acquisition costs are highly front-loaded.

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3 Steps to perform a pricing audit and maximize profitability

ProfitWell

Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. Remember, acquired customers can still churn at any point. Customer acquisition proves to be more challenging and more expensive as your customer base grows and the untapped market shrinks. What is a pricing audit? Monetization.