User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Put simply, user personas impact your entire business model. Put simply, user personas impact your entire business model.

Social Media 95

Social Media Interviewing Underperforming Technical Team Product Marketing 95

SaaStr

NOVEMBER 16, 2020

What does it take to scale a sales team successfully? Should one hire sales reps 2×2? How does Andy think about hiring sales reps from adjacent companies and industries? How does Andy think about minimizing and optimising sales ramp times? Andy MacMillan: I started my career in tech actually as a developer.

Sales Hiring 196

Sales Hiring Scale Leadership Sales Enablement 196

Sales Hacker

MARCH 22, 2018

I run a European-based sales agency for software and technology companies. In this article, I will summarize what I’ve learned about B2B sales outsourcing. W hat is Sales Outsourcing? Sales outsourcing gives parts of your own sales process to others (individuals or agencies). Challenging your own sales force.

Outsourcing Services 78

Outsourcing Services Sales Outsourcing Outsourced Development Scale 78

SaaStr

APRIL 17, 2019

Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. Steve has previously said, “Sales and marketing must be one team.” What works? billion acquisition.

DevOps as a Service 100

DevOps as a Service Sales Recruiting Scale Sales Hiring 100

OPEXEngine

AUGUST 31, 2021

And while the concept has been around for years, for most of that time, tech debt was primarily the concern of product and engineering teams. They’re also increasingly holding their teams accountable to manage it appropriately. Sometimes they do so intentionally because they feel pressure to get to market faster.

Technical Review 52

Technical Review Underperforming Technical Team Software Review Scale 52

OPEXEngine

AUGUST 31, 2021

And while the concept has been around for years, for most of that time, tech debt was primarily the concern of product and engineering teams. They’re also increasingly holding their teams accountable to manage it appropriately. Sometimes they do so intentionally because they feel pressure to get to market faster.

Technical Review 52

Technical Review Underperforming Technical Team Software Review Scale 52

SaaSOptics

MAY 19, 2022

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. What role will marketing play in the acquisition process? . What does your go-to-market strategy look like?

Acquisition 59

Acquisition Scale Strategy Software Review 59

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. You’re starting a new business. The design of your product? How about your business model ? Let’s play a little thought experiment. Oh yeah, that thing.

Acquisition 52

Acquisition Startup Underperforming Technical Team Customer Lifetime Value 52

SaaStr

JANUARY 10, 2020

Prior to Crossbeam, Bob founded Stitched, a powerful ETL service built for developers that was acquired by Talend in 2018. Does Bob agree with the notion that channel sales have completely died in the world of SaaS? Prior to Crossbeam Bob founded Stitched, a powerful ETL service built for developers that was acquired by Talend in 2018.

Sales Hiring 132

Sales Hiring Scale Outsourcing Services CTO Hire 132

User Pilot

MARCH 15, 2022

An effective go-to-market strategy includes a selling strategy, pricing model, target audience, and most suitable channels for marketing your product. Focusing on the proper metrics at this stage is crucial to how successful or bad your GTM plan will be. What is a go-to-market (GTM) strategy? GTM strategy.

Strategy 82

Strategy Marketing SaaS Customer Lifetime Value 82

FastSpring

MARCH 27, 2023

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across the L&D workflows. “It And that was particularly even more true for Cognota.

Payment Solutions 95

Payment Solutions Payment Services SaaS Payments VP of Engineering 95

SaaStr

MAY 24, 2019

235: Andrew Filev is the Founder & CEO @ Wrike, the cloud based collaboration and project management software that scales across teams in any business. Why SaaS is your business model, not your mission. We had a pretty big team. Missed the session? Andrew Filev. It was before they even were called SaaS.

Sales Hiring 145

Sales Hiring Scale SMB Sales Recruiting 145

Chargify

APRIL 23, 2019

The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. You’ll also hear this stage called validation or the product/market fit stage. Finding channel/market fit. Making key hires.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low.

Scale 107

Scale Sales Hiring Underperforming Technical Team Social Media 107

User Pilot

JANUARY 30, 2023

The product adoption curve is a concept created by Everett Rogers back in 1962 and further developed by Geoffrey Moore in 2014. In SaaS, as you develop your product and achieve product-market fit , you must consider the five user segments so you can improve product adoption and grow your business.

Technical Review 87

Technical Review Software Review Underperforming Technical Team Education 87

OpenView Labs

SEPTEMBER 17, 2019

Difficulty executing on product and go-to-market tend to boil down to one thing: lack of segmentation. Most SaaS startups have a nearly limitless market opportunity, but don’t have the product, engineering, sales or marketing resources to gain traction in the entire market all at once.

Benchmarks 41

Benchmarks Underperforming Technical Team Scale SaaS 41

OpenView Labs

JULY 8, 2019

The situation was this: our engineering team was constantly innovating and adding new functionality. My job, once the bad feedback started coming in, was to figure out what the less vocal customers were thinking and propose a plan to move forward. Like any core piece of your business, pricing requires regular, intentional attention.

Pricing 61

Pricing Sales Hiring Underperforming Technical Team SaaS 61

Baremetrics

JANUARY 24, 2021

Transitioning to SaaS On January 1st 2020, we transitioned the company out of a strategic partnership (we were operating the platform under a non SaaS business model!). We were looking to relaunch the user-driven, SaaS side of our businesses. platform is “buggy” or suffering from frequent down-time Bad support ?

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

SaaStr

NOVEMBER 2, 2019

As for Krish, under Krish’s leadership the team has grown to over 300 people and over 5,000 clients making it one of the next generation in truly global SaaS businesses started in India. Does one have to expand the product line to retain customers? First, what is continuous customer development?

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

Kellblog

DECEMBER 27, 2021

My point was that this is normal and healthy: you can long Miami and Austin without shorting Palo Alto which, by the way, would have been a bad idea in 2020. Is web3 going to change everything because, as Chris Dixon argues, the best entrepreneurs and developers have learned not to build atop centralized platforms? Web3 hype peaks.

Blockchain 143

Blockchain Technical Review Venture Capital Sales Hiring 143

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. Yes, Slack started off with no sales team.

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

ProfitWell

DECEMBER 4, 2019

The SaaS business model powering all of this activity is startlingly unique, still young, and inextricably tied to the power of cloud computing. What is the SaaS business model. As a result, revenue recognition is a fundamental part of the SaaS business model. Recurring payments. Early stage.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

ChurnZero

JULY 12, 2019

This is a guest blog post by Andy Mura, the Head of Marketing at Userlane. Perhaps product problems, loss of a key user in the account, a bad use case… Sure, these are some reasons why customers may churn, but the reality is that your churn rate is deeply connected to the quality of onboarding journey your users go through.

Scale 75

Scale Onboarding Customer Success Underperforming Technical Team 75

SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types.

SaaS Payments 235

SaaS Payments Metrics Payment Methods Scale 235

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low.

Scale 47

Scale Sales Hiring Underperforming Technical Team Social Media 47

Chart Mogul

SEPTEMBER 15, 2023

You can think of Horizontal SaaS as broad-based tech that is industry agnostic; a sales person at a Cybersecurity company can use HubSpot the same way a sales person at a Health Supplements company might use it. We trust leaders to make decisions on what tools they need to get the most out of their teams.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

NOVEMBER 22, 2019

As for Travis, prior to joining Redpoint, Travis was head of Customer Growth at Front, after spending 5 years building the global Sales organization at Optimizely, the world’s most popular experimentation platform. What does Travis advise founders when it comes to uniting customer facing teams? * And it was a very high velocity model.

Underperforming Technical Team 158

Underperforming Technical Team SaaS Payments Payment Services Technical Advisors 158

SmartKarrot

FEBRUARY 2, 2021

With the rise of SaaS industry and most companies shifting their business model to subscription-based, the rise in customer success jobs is understandable. This has given them the confidence to scale their customer success team ruthlessly. Customer Marketing. Product Marketing. Product Management.

Customer Success 8

Customer Success Scale Underperforming Technical Team Software Review 8

OpenView Labs

SEPTEMBER 5, 2019

As software pervades every sector of the world economy, the developers building it are rapidly becoming the most important buyers of technology and infrastructure in companies of all sizes. As a company that builds economic infrastructure for the internet – Stripe’s ability to connect with developers is central to our mission.

Underperforming Technical Team 40

Underperforming Technical Team Scale Sales Hiring SaaS Payments 40

SmartKarrot

SEPTEMBER 21, 2022

B2B or B2C, no matter what business model you operate, the key aim is to “grow and earn profits.” The math is quite simple -> if a customer is satisfied with your product and service, they will stick with you. Teams may also gather feedback by giving consumers a place to post their reviews, suggestions, or complaints.

Systems Review 10

Systems Review Scale Underperforming Technical Team Social Media 10

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. SaaS Sales Models.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

ChurnZero

APRIL 27, 2021

Grotech Ventures is a team committed to helping creative and driven entrepreneurs build technology companies that last. Other signs of explosive growth potential at this early stage are a highly efficient sales motion, though this is most often still a work in progress at this stage. Let’s hear what they each had to say. .

Scale 98

Scale Customer Success Payments Underperforming Technical Team 98

Intercom, Inc.

SEPTEMBER 26, 2019

And it’s not without good reason: nearly all software products with dominant market share started as apps but grew to the point where third-party developers began building valuable integrations on top of what these companies had already created. So those are developer tools for sure. Those are big amazing companies.

Underperforming Technical Team 170

Underperforming Technical Team Marketplace as a Service Outsourced Development Development 170

Baremetrics

APRIL 16, 2021

If so, how much money will you need to build your product and get it to market and what types of capital will you employ to do so? This capital should be used for product development and the people required to help you build it. This is not the time to invest in sales and marketing. What it Takes.

Venture Capital 66

Venture Capital Technical Review Underperforming Technical Team SaaS 66

SaaStr

NOVEMBER 21, 2020

How should sales and marketing work together on pricing? Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics.

SaaS Payments 257

SaaS Payments Scale Payment Services Payment Solutions 257

SaaStr

JULY 29, 2022

As they scaled, they radically changed how they did sales. They moved to a more traditional SaaS inside sales model, and they started shipping out these hardware devices, and only 30% to 40% of the customers would end up paying for them. We’ve been in the consumer market for a very long time. Slack is epically free.

Scale 216

Scale Scaling Sales Hiring Enterprise 216

SaaStr

AUGUST 12, 2020

But also, he’s just a wonderful human and he’s a very down to earth, humble, thoughtful person who really cares about developing individuals. ” He sees everything and the way he invests in helping you grow and develop and rise is really special. And so I learned so much from him.

Scale 175

Scale Sales Hiring Underperforming Technical Team VP of Engineering 175