How I Reverse-Engineered a $100M Exit with SaaStr Founder and CEO Jason Lemkin
SaaStr
APRIL 19, 2024
EchoSign, which Adobe bought, had $12M in ARR, growing 100%, with 120% revenue retention and cash flow positive. Today that would be a dream, but in 2011, people didn’t understand the metrics around recurring revenue businesses, so investors weren’t sure it was a good business. So, what does it take to get to a $100M outcome?
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