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How to Build Your Brand with Landing Page Optimization

Unbounce

Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. At the same time, brand became less exciting—and sometimes an afterthought.

Branding 145
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Why B2B Brands Still Struggle With Designing Beautiful Sites In 2019

The Marketing & Growth Hacking Publication

Or maybe you run a B2B brand and can’t for the life of you figure out why you inherited a website that is so poorly designed and structured for SEO. Bad web design is a trend among B2B brands. But you might be wondering, Why are these sites SO bad? Get your priorities straight by creating a customer-centric team.

B2B 40
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5 Ways to Make Your Brand Appeal to Millennials

The Marketing & Growth Hacking Publication

Just looking at the headlines about established brands going under because of millennials makes businesses fret for their future. Be online While your company is probably already online, it’s important to understand that brands can only survive by just having a website, newsletter and subscriptions. your brand needs a presence.

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25 Marketing Books You Should Be Reading

Neil Patel

The book delves into a new approach for occupying a position in a consumer’s mind, one that mirrors a brand’s strengths and weaknesses, in addition to those of its competition. A brand legend in his own time, Al Reis is credited with retuning the idea of positioning to the marketing mainstream. Hacking Growth.

Marketing 128
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Why We Decided to Pull the Plug on Our Outbound Sales Strategy

Chart Mogul

To properly test outbound, we knew that we needed the following: Hungry salespeople trained on and devoted to outbound efforts Appropriate process and tooling Target accounts and reliable contact information Personalized, on-brand messaging that illustrates how and why we’re the right subscription analytics partner. So, how did it go?

Scale 59
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10 Sentiment Examples for Improving Customer Satisfaction [+ Tools]

User Pilot

However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Get your free Userpilot demo today! Source: G2.

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Why We Decided to Pull the Plug on Our Outbound Sales Strategy

Chart Mogul

To properly test outbound, we knew that we needed the following: Hungry salespeople trained on and devoted to outbound efforts Appropriate process and tooling Target accounts and reliable contact information Personalized, on-brand messaging that illustrates how and why we’re the right subscription analytics partner. So, how did it go?

Scale 52