article thumbnail

Using Generative AI to Drive Corporate Impact

TechEmpower SaaS

The shift towards AI-driven ad technologies enables brands to set and achieve highly specific engagement KPIs, moving away from generic strategies to more personalized, data-driven approaches that resonate with their target audience. This not only speeds up hiring but also lowers the costs associated with lengthy recruitment cycles.

article thumbnail

53 Questions Developers Should Ask Innovators

TechEmpower SaaS

Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? How will it be structured?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Hiring Opportunity Most B2B SaaS Companies Are Missing

Outseta

Why most SaaS companies are blind to some of the best talent on the market By Geoff Roberts 9 min read I believe that most SaaS companies are missing out of a major opportunity when hiring—the opportunity to hire more part-time help, where the employee acts as a fully integrated (albeit part-time) member of the team on an ongoing basis.

article thumbnail

The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers haven’t typically been the buyers in enterprise software, so why should you build for developers? They’re able to actually swipe a credit card, and what starts off similar to a freemium self-serve product can turn into a six-figure contract in just a few months. The contract size grows.

article thumbnail

5 Secrets to Moving Upmarket – How the Right Sales Tax Technology Can Support SaaS Growth

SaaStr

Software as a Service is currently taxable in about one-third of US states, and that number is only growing as outdated state sales tax laws slowly catch up with the way we’re doing business today. . Say you sell a subscription-based software but you also send your customers a handy flash drive with a version of your software on it.

article thumbnail

10 key lessons SaaStock18 attendees picked up

SaaStock

That’s the advice, Petri Hollmén picked up on the more technical side of things from the opening session on Day 2 with Cal Henderson, CTO of Slack. Work on developing your brand. Branding, branding, branding is one of the key ideas Vassilena Valchanova picked up from multiple speakers. So consumers turn to brands.

Scale 103
article thumbnail

2021 in conversation: Learnings from the podcast

Intercom, Inc.

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens. Trust is always in demand.