Chart Mogul

MARCH 9, 2020

Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. At the end of the day, that’s our revenue and drives a lot of other strategic decisions such as hiring and other spend. Tweet this quote.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

OpenView Labs

JULY 2, 2020

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

SaaStr

APRIL 9, 2019

Quick recap: Keep your pricing simple. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. You’ve got to learn about sales, about marketing and, otherwise, you need to hire a lot of other people around you to help. Eric Yuan: Yep.

Sales Hiring 127

Sales Hiring Scale CTO Hire Marketing 127

Sales Hacker

JUNE 12, 2020

How to overcome no brand in market. How to overcome no credible timing event. How to overcome no brand in market (01:23). ? How to overcome no brand in market (01:23). First and foremost, overcoming no brand in market. Second tip here on overcoming know brand in market, expose the buyer’s FOMO.

Enterprise 69

Enterprise CTO Hire Startup Technical Cofounder 69

SaaStr

SEPTEMBER 18, 2020

Immediately told them to hire 50 reps in a different city, in a different city, and they did. The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR.

Sales Hiring 242

Sales Hiring CTO Hire Scale Investment 242

Mucker Capital

APRIL 6, 2023

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. If you're generating something that's brand new, like a brand new category, nobody understands about it. The pricing for SaaS is much more complicated. You need a lot of education.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

ProfitWell

JANUARY 2, 2020

One of the best examples of this type of sales is Netflix—its pricing strategy paved the way for many modern subscription platforms. Because the contracts are typically much higher in these sales agreements, B2B subscriptions often require a much longer sales process before your customer will consider making a purchase. B2C pricing.

B2C 52

B2C Subscription Payment Features Payments 52

SaaStr

AUGUST 15, 2020

Is it wanting to control their brand? What’s the interaction here with owning your brand and owning your channel versus a third party? Because it is that you and I can talk as a consumer and the brand, without this middle in the way, right? You don’t have time for that, don’t you just want to be a brand?”

Payment Methods 194

Payment Methods Merchant Services Scale Payments 194

Upscope

JANUARY 5, 2020

For some folks it’s mainly a messaging exercise, while others associate it very closely with branding. It’s how you differentiate your brand in the mind. Positioning focuses on the perceptions of the prospect not on the reality of the brand. Positioning focuses on the perceptions of the prospect not on the reality of the brand.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. We’ve had to hire really smart, driven, intellectually?curious

Technical Advisors 154

Technical Advisors Scale Sales Hiring Sales Recruiting 154

Andreessen Horowitz

NOVEMBER 28, 2023

I didn’t see the company as this consumer brand long term. We were talking to Sean Place, who was the co founder and CTO, and it turned out that they were just giving gift cards to these drivers, but they had no way to authorize the right transaction at the right time for the right amount. It was a strategy of hope.

Merchant Services 78

Merchant Services Payment Methods Payments Payment Solutions 78

SaaStr

AUGUST 22, 2020

And so, when thinking about yesterday’s workplace, which is really important to touch on before we get into the future workplace, you have built workplaces for some of the most iconic brands in the world; Pinterest, Zynga, Tesla, what has been your experience? Jason Lemkin: Box Shield has a rule-based hire, I can pick rules.

Sales Recruiting 145

Sales Recruiting Cloud CTO Hire Scale 145

SaaStr

APRIL 18, 2019

I remember when I was in business school the internet was brand new and back then the hero was Jerry Yang. And at that same time I met two Stanford computer science students. .” And I thank a lot of that to actually Met Gourniak, who I hired at that time. This was in 1997, and I spent two years.

Sales Recruiting 164

Sales Recruiting VP of Engineering Scale SaaS Payments 164

Outseta

NOVEMBER 19, 2019

And many CEOs simply fail to understand the nuances of the role and the future building benefits of marketing investments made in areas like “brand” where the return on investment is not immediately recognizable on the balance sheet. The process of building trust in a consulting capacity really focuses on the sales process.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

Hull

JANUARY 22, 2019

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Someone had to define the brand. Growth is far more concerned about moving levers behind the sales & marketing activity instead of the functional practices of campaigns, brand, and so on. This is marketing.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

OPEXEngine

NOVEMBER 11, 2020

In HubSpot’s case, we eventually hired a world-class data science team, but our scoring only improved by a few points,” notes Redbord. You’ll need someone familiar with your data—perhaps a CTO or someone responsible for business operations. Did you change your pricing? Engagement: How do they interact with your brand?

Startup 91

Startup Scale Systems Review Technical Review 91

Sales Hacker

AUGUST 18, 2020

That means we need new pricing models, we need to figure out new delivery mechanisms for our data, so on and so forth. And so I quickly raised my hand and said this is an awesome opportunity for me to get sales leadership experience, but also get the expat experience, which at that time I looked at as something incredibly valuable for me.

Subscription 106

Subscription Payment Features Scale Underperforming Technical Team 106

Chart Mogul

JULY 1, 2020

Speaking your customers’ language will accelerate your sales and make your brand more engaging. We tend to believe that the technical aspects of our product are the most important differentiator because that’s what our CTO says. It’s harder to identify your buyer persona and the main jobs they hire you to do (JTBD theory).

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Chart Mogul

JULY 1, 2020

Speaking your customers’ language will accelerate your sales and make your brand more engaging. We tend to believe that the technical aspects of our product are the most important differentiator because that’s what our CTO says. It’s harder to identify your buyer persona and the main jobs they hire you to do (JTBD theory).

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Andreessen Horowitz

MARCH 20, 2024

You could either spend, you know, you raise some venture funding, you could either spend some of that funding on hiring out a whole team and developing all those competencies, or you can spend that on making your model even better. But it’s a real problem for the incumbent, because they can’t compromise their brand.

AI Search 142

AI Search AI Artificial Intelligence Scale 142

OnStartups

JULY 7, 2021

And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? He was like, "You should probably hire someone outside of HubSpot for this role, for your growth.".

Payment Methods 140

Payment Methods Software Review Technical Review Payment Solutions 140

OnStartups

JULY 7, 2021

And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? He was like, "You should probably hire someone outside of HubSpot for this role, for your growth.".

Payment Methods 40

Payment Methods Software Review Technical Review Payment Solutions 40