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From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

SaaStr

In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. For context – Ashley had previously helped Sam scale Brex’s outbound sales from $2M to over $300M in ARR as Senior Director of SDR.

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Startup Best Practices 21 - Your Startup's Recruiting Scorecard

Tom Tunguz

Specifically, she champions a metrics-based approach for developing world class recruiting teams. Because of her position, Maia has observed recruiting patterns in hundreds of companies, and has developed best practices for startups. Maia reports these five strategic recruiting metrics to the executive team each quarter.

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Why Founder-Led Sales Breaks Earlier Than You Think

SaaStr

Founder-led sales generally stops scaling around $1m-$2m ARR. But you see growth start to decline in new bookings, that's a sign. A sign to hire a real sales leader. Over the years at SaaStr we’ve talked a lot about hiring a great VP of Sales, when it works, when it does, and how it moves the needle.

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How to Collaborate, Manage, and Work with Developers featuring Twilio’s Jeff Lawson

SaaStr

Maybe you think developers are weird beasts that type on a keyboard pushing out code, and then as soon as they become indispensable, they quit. At his core, Jeff Lawson is a software developer first, and the CEO of Twilio second. In turn, developers need to adapt. You may ask, “When can we ship this?”

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Product Dogfooding in Software Development: A Quick Guide (+Best Practices)

User Pilot

Start implementing a dogfooding program by recruiting users from across the organization, especially those not involved in the product development. Book the demo to see how you can use it for dogfooding in your SaaS. For example, this may mean developing the features that they desperately need to achieve their goals.

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Hiring for Bookings Capacity in Sales

Tom Tunguz

How much revenue do you want to book for your SaaS startup next quarter? It’s another thing altogether to have the sales team staffed to close that amount of business. The bookings capacity of the business is the amount of business a sales team should book in a certain period. So does recruiting time.

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Product Development Process: The Seven Stages Explained

User Pilot

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. What is product development?