OpenView Labs

NOVEMBER 30, 2023

Every year, OpenView uncovers the latest SaaS pricing trends, and this year is no different. Our seventh annual SaaS Benchmarks report , released earlier this fall, revealed five key trends around pricing (in addition to a range of other important SaaS metrics) based on findings from more than 700 SaaS companies.

Pricing 52

Pricing Data Benchmarks AI 52

SaaStr

MARCH 17, 2020

Bandwidth’s nationwide network is built to support scale, provide deeper insights to help prevent user dissatisfaction, and by removing the middleman, SaaS companies enjoy direct-to-carrier pricing. The company also unveiled ProfitWell Benchmarks to see how your company stacks up against similar firms. SaaSOptics .

Sales Hiring 223

Sales Hiring Scale Payment Features Marketplace as a Service 223

FastSpring

APRIL 26, 2022

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). Interestingly, even though I paid for a year-long subscription, the company didn’t let me keep the last three weeks of access to its premium features. This action will immediately downgrade your subscription. Part I: SaaS Churn Benchmarks.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. You may also hear it referred to as multi-currency pricing or localized pricing. The answer is likely no because there’s no such thing as a universal price, even for an identical house.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

Baremetrics

JULY 7, 2021

For every decision-maker in a SaaS company, understanding SaaS financial benchmarks makes a proper interpretation your internal performance metrics possible. All the data your startup needs 1 What are SaaS financial Benchmarks? 2 Why use SaaS Financial Benchmarks? 2 Why use SaaS Financial Benchmarks? Table of Contents.

Benchmarks 105

Benchmarks SaaS Payments SaaS Payments 105

Baremetrics

AUGUST 20, 2021

We built the Baremetrics Benchmarks feature to answer these questions. We collected data from 800+ small and medium sized subscription companies using Baremetrics, anonymized it, and aggregated it to provide benchmark data for key metrics and subscription pricing. Where does the benchmark data come from?

Benchmarks 97

Benchmarks Subscription Payment Features Churn 97

FastSpring

OCTOBER 25, 2023

Upsell bigger subscriptions with more features. Convert freemium customers to paid subscriptions with an irresistible sale. Upsell from individual subscriptions to team subscriptions, or from team to enterprise subscriptions. Switch users from monthly to yearly subscriptions.

SaaS Payments 158

SaaS Payments Software Review Payment Solutions Payment Methods 158

Clouded Judgement

APRIL 4, 2024

There’s a lot of info to digest, so in the sections below I’ll try and pull out the relevant financial information and benchmark it against current cloud businesses. Our platform can be purchased in three subscription editions. We price our subscription editions primarily based on edition tier and data volume.

Benchmarks 120

Benchmarks Data Cybersecurity Cloud 120

OpenView Labs

JULY 2, 2020

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

Pricing 138

Pricing SaaS Payments Payments SaaS 138

FastSpring

MAY 20, 2024

Moving some, all, or simply more of your software offerings from a one-time perpetual license model to a software as a service (SaaS) subscription model can be daunting, but it’s so powerful for building dependable, recurring revenue. Letting FastSpring handle the subscription infrastructure.

SaaS Payments 158

SaaS Payments Payments Merchant Services Payment Solutions 158

ChurnZero

JUNE 24, 2022

In our webinar, 2022 SaaS retention benchmarks , SaaS Capital Manager Director Rob Belcher shares the results from their 11th annual B2B SaaS benchmarking survey. You can download the full report for net retention and gross retention benchmarks as well as retention metrics in relation to ACV, growth, size, and more.

Benchmarks 98

Benchmarks Retention Software Review Technical Review 98

FastSpring

APRIL 2, 2019

To spare you the headache, here’s a quick guide to help you make sense of subscription finance—starting with monthly recurring revenue. What is Monthly Recurring Revenue? Monthly Recurring Revenue, or MRR, is the expected normalized monthly revenue based on currently active subscriptions.

Finance 113

Finance Payment Features Subscription Revenue 113

User Pilot

JUNE 11, 2024

That said, let’s explore the most critical product marketing metrics to track, along with the latest benchmarks in 2024: Check out the 2024 Benchmark Report. Let’s explore the most important metrics (you can check their benchmarks here ): User activation rate : Measures how effectively onboarding converts new users into active users.

Benchmarks 102

Benchmarks Product Marketing Metrics Marketing 102

Clouded Judgement

APRIL 11, 2024

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. This has all resulted in the median stock price declining 5% YTD. I’ve looked at thousands of private companies, and over time have come up with benchmarks for best-in-class, good, and subpar net revenue retention.

Cloud 184

Cloud Software Azure AWS 184

Clouded Judgement

OCTOBER 3, 2024

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. I’ve looked at thousands of private companies, and over time have come up with benchmarks for best-in-class, good, and subpar net revenue retention. net retention and CAC payback).

Cloud 167

Cloud Software Benchmarks Retention 167

Clouded Judgement

DECEMBER 21, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. I’ve looked at thousands of private companies, and over time have come up with benchmarks for best-in-class, good, and subpar net revenue retention. net retention and CAC payback).

Cloud 184

Cloud Software Benchmarks Retention 184

Clouded Judgement

AUGUST 2, 2023

The post was a qualitative review of the IPO process, as well as a quantitative review benchmarking the key pieces of an IPO. The benchmarking was not a review of business metrics (I did some of that benchmarking in this post ), but rather IPO metrics. ” The biggest changes here are a pricing range included in the S-1.

Cloud 49

Cloud Marketing Banking Pricing 49

Baremetrics

AUGUST 24, 2021

Arguably the most beautiful aspect of SaaS or subscription based businesses is the recurring revenue that comes with them. As a business owner or founder, you worry far less about how much cash is in the bank with the predictability that Monthly Recurring Revenue (MRR) brings. How do I upgrade a subscription in Stripe?

Payment Features 97

Payment Features Subscription Software Review Payments 97

OpenView Labs

NOVEMBER 16, 2021

Annual Recurring Revenue (ARR). The value of your contracted subscriptions taking into account revenue added/lost from components such as new sales, renewals, upsells, churn, etc. Depending on your SaaS company’s pricing model, this metric could be reflected in months or years. A Warning Note about Benchmarks.

Benchmarks 98

Benchmarks Metrics Scale Sales Recruiting 98

Clouded Judgement

SEPTEMBER 12, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. I’ve looked at thousands of private companies, and over time have come up with benchmarks for best-in-class, good, and subpar net revenue retention. net retention and CAC payback).

Cloud 176

Cloud Software Benchmarks Retention 176

BetterCloud

JANUARY 3, 2025

SaaS has revolutionized how we work, but let’s be honest, managing all those subscriptions can feel like juggling flaming torches. You’re dealing with contracts, security concerns, and costs that seem to spiral out of control. Software contract benchmarking : Ever wonder at renewal if youre paying the best price?

Management 52

Management SaaS compliance Benchmarks 52

Clouded Judgement

APRIL 12, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. I’ve looked at thousands of private companies, and over time have come up with benchmarks for best-in-class, good, and subpar net revenue retention. net retention and CAC payback).

Cloud 167

Cloud Software Benchmarks Retention 167

Buffer Resources

OCTOBER 28, 2024

And with Buffer's pay-by-channel pricing model, I've been able to scale the services I pay for up and down based on what I need. Pricing: Free plan available. Pricing: Starts at $69/month. Pricing: Free plan available. Pricing: Starts at $19.79/month Pricing: $625 setup fee. All in all, Predis.ai

Social Media 105

Social Media AI Search Marketing Business 105

Clouded Judgement

JUNE 20, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. The market is clearly pricing in lower rates + reacceleration of growth. Not surprisingly, these benchmarks match up relatively well with the numbers public companies reported. net retention and CAC payback).

Cloud 167

Cloud Software Benchmarks Scale 167

Baremetrics

JANUARY 10, 2022

Optional product pricing is a pricing strategy whereby the core component of a product is sold for a basic price, and a menu of complementary services are offered for a separate fee. Optional product pricing often employs the concept of a loss leader. What is optional product pricing? Table of Contents.

Pricing 98

Pricing Airlines Systems Review Outsourced Development 98

User Pilot

SEPTEMBER 1, 2024

Looking for SaaS pricing examples to get inspiration for your own strategy? In this piece, we’ll explore different pricing models and go over some brands that implemented these in real life. Hopefully, by the end of the article, you’ll have ideas on how to design a pricing strategy that contributes to product growth.

Pricing 104

Pricing Strategy SaaS Scale 104

OpenView Labs

SEPTEMBER 8, 2021

2021 has proven to be the year of usage-based pricing. . 45% of expansion stage SaaS companies now say they have a usage-based or consumption-based pricing model, according to data from OpenView’s forthcoming 2021 Finance and Operations benchmarks report. . Pricing should not get in the way of customers adopting the product.

Customer Success 97

Customer Success Pricing Scale Compensation 97

SaaStr

NOVEMBER 1, 2019

About the episode: Tien Tzuo is the Founder and CEO of Zuora, one of the fastest-growing SaaS companies that has been at the forefront of the rise of subscription business models. They have funding from some of the best in the business including the likes of Benchmark, Sequoia, Redpoint and Marc Benioff, just to name a few. Episode No.

Technical Review 204

Technical Review Development Team Review Software Review Scale 204

FastSpring

NOVEMBER 16, 2022

Out of the Park Developments quadrupled sales in South Korea — the fourth-largest video game market in the world — by localizing its benchmark game into Korean. And we never put the price of the game anywhere until the very last page of the checkout,” Richard explained. How FastSpring Can Help You Sell Software Around the World.

Sales 142

Sales Benchmarks Pricing Branding 142

How To Buy Saas

JUNE 10, 2025

To sort through the noise, we’ve evaluated the best AI tools of 2025 in each category, focusing on features, user feedback, and pricing. For example, we looked at benchmark tests (e.g. For each tool, we give a brief intro, key features, pros & cons, customer quotes, our verdict, and pricing. G2 or Capterra ratings).

AI Search 50

AI Search AI Artificial Intelligence Software Review 50

FastSpring

SEPTEMBER 16, 2022

Tony Markov and Todd Stellfox happen to be a sales team lead and a sales manager respectively, but they’re in the community because we recently featured them in our Pricing Strategies to Combat Stagflation live interview webinars with CPO Kurt Smith.). Position Yourself as an Expert. About FastSpring.

SaaS Payments 148

SaaS Payments Payment Solutions Merchant Services Software Review 148

FastSpring

APRIL 1, 2021

In the following sections, I will give you a few conversion benchmarks and tell you a few ways to solve these challenges. Pricing doesn’t match perceived value. If you nailed the previous two steps, you’re still having this problem, and it’s widespread), it may be worth conducting a pricing survey.

Payment Solutions 138

Payment Solutions SaaS Payments Payment Methods Strategy 138

Clouded Judgement

DECEMBER 20, 2022

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. I’ve looked at thousands of private companies, and over time have come up with benchmarks for best-in-class, good, and subpar net revenue retention. net retention and CAC payback).

Cloud 130

Cloud Software Review Software Benchmarks 130

Stax

MARCH 12, 2024

In an ideal world, all customers would pay an invoice the moment they receive it. But in reality, companies often have to spend considerable time and resources chasing down late payments that are stuck in Accounts Receivable. Promptly collecting payments from your customers is essential to run a sustainable business.

Payment Features 88

Payment Features Payment Methods Payment Services Stax 88

Unbounce

NOVEMBER 5, 2020

With products extending into virtually every category imaginable, competitive pricing, and guaranteed shipping options, most online shoppers have little reason to look anywhere else. Competitive pricing. say they shop on Amazon because they have the best prices. 3 Reasons Shoppers Choose Amazon (And How Your Brand Can Compete).

Scale 144

Scale Marketing Merchant Services Social Media 144

Chart Mogul

JUNE 1, 2023

Whether you have annual or monthly subscriptions (or a mix of both), it is common to measure retention over 12 months. Reminder: in SaaS, a cohort is a group of customers that start their first subscription in the same month and year. Read the whole story of our pricing migration told by Ingmar, our VP of Customer Success.

Retention 90

Retention Metrics Benchmarks SaaS 90

SaaStr

JUNE 10, 2021

Ep #402: Mårten Mickos, CEO of HackerOne, explains their innovative approach of packaging customer value derived from a variety of activities into an annually recurring subscription offering that delivers outstanding value to customers while simplifying the buying process and the customer journey.

Outsourcing Services 156

Outsourcing Services Outsourced Development Marketplace as a Service Scale 156