User Pilot
OCTOBER 15, 2023
Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.
ProfitWell
JANUARY 29, 2020
Plus, an AMA on all things referral marketing. And Userpilot’s Aazar Ali Shad is here to talk about the State of SaaS Product Onboarding. The biggest impact on onboarding. Hot off the press: Just yesterday, Userpilot launched its 2020 State of SaaS Product Onboarding report. Does onboarding impact WTP and retention?
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Claudiu Murariu
FEBRUARY 19, 2019
Whether you are a B2B or a B2C company, you need to: Analyse each step of your funnel from a fresh perspective Find the cracks at each step Come up with a strategy of increasing the efficiency of every step by a tiny bit What does a ‘tiny bit’ mean?
User Pilot
APRIL 7, 2021
Cohorts are a useful tool for comparing various feature usage metrics to even onboarding and general metrics like logins and time in-app. Knowing if they complete the onboarding flow is also an important indicator if the time they spend in the app is actually valuable or just a “hello, goodbye”. Source: Userpilot.com.
SmartKarrot
MARCH 15, 2022
There is a change in how things work from the onboarding process to prospects and customers. Growth is necessary for any company- be it an early-stage startup or growing one. The right process is to hire a growth marketer or VP of sales. Growth does not happen out of thin air. The four major growth strategies are-.
Chart Mogul
APRIL 24, 2019
I’d also encourage teams to physically write out their growth hypotheses and test them one by one in a systematic way. One of these key areas is app onboarding. We actually pushed new users into the app without a sign up screen during onboarding and found that engagement, retention, and LTV was much higher. A: Definitely.
Intercom, Inc.
MAY 24, 2018
As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.
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