SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. So, let me walk you through that. Then something really interesting happened.

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SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

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New CTO Sales Hiring B2C CTO Hire 165

SaaStr

JULY 5, 2024

Some are decades-old problems, while others have emerged from this new world we’re in. GTM Mistake #5: Not Properly Jumping on the AI Bandwagon AI can be confusing in B2B because adding a lot of hallucinations into your app next week doesn’t make it better, or you don’t need to make text into cartoons. Let’s jump right in.

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Neil Patel

JUNE 17, 2025

I’ve seen countless businesses transform their growth by attracting loyal buyers instead of constantly chasing new shoppers. Take the X post by Cloudflare CTO Dane Knecht below for example. Why Brand Loyalty Matters for Your Business For B2C and B2B companies alike, brand loyalty isn’t just a nice-to-have.

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Branding New CTO CTO Technical Review 89

OpenView Labs

OCTOBER 5, 2021

Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. . Defining Growth . Acquisition.

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SaaStr

JUNE 26, 2024

Growth is still good for them, but they had no net new customers last quarter. Consumer happens faster than B2B because you can cancel a subscription in 60 seconds vs. signing 3-year contracts with Salesforce. An early thing Jason wrote on SaaStr is that B2B lags B2C by about two years. They said they’ll only grow 17% next year.

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Scytale

MARCH 12, 2025

His investment portfolio spans fintech, biotech, and deep tech, reinforcing his passion for driving progress across industries. Recognized as the Veuve Clicquot Bold Woman of the Year, she continues to drive policy change and invests in impact-driven ventures as a Venture Partner at Mustard Seed Maze.

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FastSpring

DECEMBER 22, 2020

We dramatically increased our investment in product development. As such, we increased our investment in Product Development far in excess of any other business investment in 2020, as part of a two-year plan to approximately double our Product Development team’s size. We added three new executives to our team.

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SaaStr

JULY 10, 2021

As you said, people take it hard if suddenly you say, “Hey, this is your new EVP. In the good sense, like go and build the kind of organization and process that made them successful in the past, but you need to hire that kind of person when you’re willing to make a big investment and a big change in that area. Nikos : CFO.

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Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 261

CloudGeometry

JULY 8, 2021

What starts as an easy hack for a new feature that accesses the database directly sprawls quickly into reads and writes that conflict with all kinds existing functions. and onboarding new customers. and onboarding new customers. See a useful background talk from their CTO Pini Reznik here ).

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The SaaS Garage

FEBRUARY 6, 2020

The product development is led out of Germany by Jan Riedel, a software engineer virtuoso and veteran, who Loyalty Prime was able to win as their new CTO at the beginning of 2019. Christoph Straub, Loyalty Prime’s founder and CEO is excited about this new chapter of his company. link] Contact BayBG: josef.krumbachner@baybg.de

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Intercom, Inc.

JULY 21, 2022

Adam Risman , a former host of the podcast, asked Rachel what made that point when Rachel joined Slack in 2016 the right time to invest in growth marketing? For Slack, that was clearly the engineering and dev communities, who love new tools. They had occasional advertising here and there. Here’s Rachel.

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Point Nine Land

APRIL 9, 2021

What does it take to raise capital, in B2B marketplaces, in 2021? This year, we’re shaking things up with our first ever B2B marketplace napkin! Having invested in 9 B2B marketplaces and gathered data from 20+ different investors, here are our findings on what it takes to raise money in 2021 for B2B marketplaces.

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User Pilot

MAY 1, 2024

He worked as a Product Lead at Airbnb for 7 years, where he managed a number of teams, supported strategy for the anti-discrimination team, and built new tools for hosts. He has also invested in businesses, like Figma, Vanta, and Webflow, among others. He later branched into hosting podcasts , called Lenny’s Podcast.

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Teamgate

JUNE 11, 2025

Additionally, it supports third-party analytics tools such as Datadog, Splunk , and New Relic Insights, enabling a comprehensive and unified monitoring process. Sarah Kim, CTO at GrowthCraft, highlighted the cost efficiency: “As our system grew to hundreds of services, our previous monitoring solution became prohibitively expensive.

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Scale Payment Solutions Payments SaaS Payments 52

Intercom, Inc.

DECEMBER 21, 2021

With that in mind, before we welcome the new year and all the good things to come, we’ve gathered our favorite insights and nuggets of wisdom from 2021 in a special wrap-up episode. Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Zanade Mann , founder of Black Women’s Business Collective.

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VP of Engineering Technical Review Scale Outsourcing Services 118

Outseta

APRIL 11, 2019

Think of the best CTO-level software developers that you know—do you think your product would progress faster if they were building it 2-3 days per week, or if you hired an average developer in a full-time capacity? Add 40% for benefits and other costs, and that person is costing your company $112,000 per year.

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CTO Hire Sales Hiring B2B New CTO 52

Natalia Luneva

APRIL 30, 2021

Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 Our community is the best way for us to inform our customers about upcoming updates and new features. For example, before releasing/starting to develop a new feature, we run it by our community first.

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Andreessen Horowitz

MARCH 20, 2024

And so, the thing that was really new about LLMs was the ability to, at extremely low cost, generate an answer instantly to any question. Adam: And so, based on all that, we landed on building Poe as a new chat-oriented AI product. We thought about, [as Quora] , what is the role that we’re going to play in this new world with AI?

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AI Search AI Artificial Intelligence Scale 143

The SaaS Garage

FEBRUARY 6, 2020

The product development is led out of Germany by Jan Riedel, a software engineer virtuoso and veteran, who Loyalty Prime was able to win as their new CTO at the beginning of 2019. Christoph Straub, Loyalty Prime’s founder and CEO is excited about this new chapter of his company. link] Contact BayBG: josef.krumbachner@baybg.de

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Generative AI Artificial Intelligence CTO Coach Venture Capital 52

Mucker Capital

APRIL 6, 2023

If you're generating something that's brand new, like a brand new category, nobody understands about it. You need to invest at least a year or even two years. Because that (abandonment) wouldn’t be a solid foundation to acquire more new users. Once you have that, you can begin to acquire some new users.

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Startup Scale CTO Hire Outsourced Development 52

Natalia Luneva

APRIL 30, 2021

SaaS Community Marketing: 13 stories from software companies Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. #1 Our community is the best way for us to inform our customers about upcoming updates and new features. We have received over 2.6k

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Marketing Social Media SaaS New CTO 40

SmartKarrot

FEBRUARY 16, 2022

He is well-known in the B2B SaaS space for his product. Alexander Theuma is the founder of SaaStock – a one-stop source for B2B SaaS companies to supercharge their growth. Dev is also a prominent speaker who helps B2B SaaS companies scale their business through demand generation strategies and solutions. Alexander Theuma.

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VP of Engineering Scale SaaS Venture Capital 10

Sales Hacker

SEPTEMBER 20, 2024

and a New Era in Sales Tech Last week, we unveiled Operator , the first company incubated within GTMfund, alongside the announcement of a $3.6 Read more about true differentiation in sales data in Primary Venture Partners’ article on why they invested in Operator. Arrows – launched brand new CRM Cards for HubSpot.

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Technical Review Scale Technical Cofounder New CTO 73

SaaStr

MARCH 1, 2019

I used to be a CTO and operator, co-founder of a SaaS start up. And something of insight so we are New York based, global venture and equity investor. We invest mainly in the growth stage, so think series B, series C, but also somethings earlier as well as some later stage buyouts.

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Outsourcing Services Sales Hiring CTO Hire Technical Review 111

SaaSHolic

MAY 5, 2023

The speakers believe that the next 10 years will be better for the region, with opportunities for investment in various industries using technology to solve problems. Latin America has interesting characteristics that make it a viable place for investment, including a high level of internet penetration and social engagement.

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Technical Review VP of Engineering Development Team Review Software Review 90

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. But first, we need to set some context (albeit from the perspective of B2B SaaS). This is not new. So what is new?

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SaaS Payments Engineering Technical Advisors Payment Solutions 77

Intercom, Inc.

JULY 9, 2020

. “The real advances in SEO come from people trying things out and sharing them with the community” Alexa: You mentioned trial and error there and given that SEO is really a new discipline, how has trial and error helped you be at the forefront of a discipline that has emerged within your career span? Kevin: Absolutely.

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Technical Review Scale Underperforming Technical Team Software Review 199

Teamgate

JANUARY 14, 2019

In my opinion, the biggest downside to working in-house, whether it is a big brand or a startup, is that the messaging remains the same: the tech can evolve and it may have new features, yet the story around it tends to remain the same. Why PR is important for B2B companies? PR works similar in both B2B and B2C.

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Interviewing Startup Technical Review Technical Advisors 81

Unbounce

SEPTEMBER 24, 2018

Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet. Watch Andy’s full talk, Content Strategy and SEO for B2B Lead Generation. Speechless. See you next year!

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AI Search Artificial Intelligence Content Marketing AI 73

Chart Mogul

JULY 14, 2017

In other words, Freemium leads to a big influx of new accounts, which leads to performance problems, impacting the whole platform (a great way to anger your loyal paying customers!). It requires some upfront investment but the cost of scaling documentation to thousands (or even millions) of customers is zero ! Technical.

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Pricing SaaS Scale New CTO 53

Sales Hacker

NOVEMBER 4, 2019

Value to B2B Customers Translates to 1 Thing: Revenue [26:01]. He co-founded and served as CTO of Safend, an endpoint security solution acquired by Wave Systems. Usually they are ready to make a big investment again in the six and sometimes seven digit commitment. Value to B2B Customers Translates to 1 Thing: Revenue.

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Scale CTO Coach Cloud New CTO 48

OnStartups

JULY 7, 2021

Is your title CTO? Dharmesh: Yes, CTO. We're going to talk about why you invest in what you invest. And we're going to talk about, do you ever invest in non startup stuff? I don't know if you recall this Sam, that there was something that was said about VCs or investment or something. So this is Dharmesh.

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Payment Methods Technical Review Software Review Payment Solutions 140

SaaStr

JANUARY 10, 2020

With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene. We need to hire this new head of sales, who’s going to come in and change the way that we’re going to market. Yep, we did that.

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Sales Hiring Outsourcing Services Scale CTO Hire 144

OnStartups

JULY 7, 2021

Is your title CTO? Dharmesh: Yes, CTO. We're going to talk about why you invest in what you invest. And we're going to talk about, do you ever invest in non startup stuff? I don't know if you recall this Sam, that there was something that was said about VCs or investment or something. So this is Dharmesh.

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Payment Methods Technical Review Software Review Payment Solutions 40

Sales Hacker

MARCH 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.

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Scale Technical Advisors Sales Hiring Technical Review 75

SaaStr

MARCH 31, 2024

At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. We are a Boston B2B marketing software company, we are super excited and passionate about this, but we cannot outspend Facebook or Google.

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