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Beyond Finance: Why Embracing Monetization as a Cross-Functional Discipline Changes the Game

Blulogix

Agile monetization, especially within the context of subscription and recurring revenue models, necessitates a holistic approach that permeates every facet of an organization. However, this siloed approach limits the potential for innovation and responsiveness in today’s dynamic market environment.

Finance 52
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SaaS Conversion Funnel: How to Track & Drive Growth

User Pilot

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. SaaS Conversion Funnel. High churn rates indicate low satisfaction levels.

SaaS 72
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SaaStr Podcasts for the Week with Pilot and Doctolib — March 20, 2020

SaaStr

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB 179
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A world that no longer exists

ProfitWell

We hear from B2B growth marketer Chris Walker, on why he forgoes the competition and hyper focuses on the consumer. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 We have more marketing performance/engagement data than we know what to do with. But should this always be the case?

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Top 10 Tips for Creating a Robust Product-Led Growth Strategy

SmartKarrot

If you are into selling a B2B SaaS product, then chances are you might have come across the term – Product-Led growth. The first question you might have is – What exactly is a product-led growth strategy? Definition of product-led growth strategy. Why go for a product-led growth strategy?

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The Gift of Gab

ProfitWell

Plus, an AMA on all things referral marketing. Your top subscription news. So if you’re around tomorrow at noon CST, hop on this AMA with the Ambassador crew to hear, and ask about, a couple key drivers, like: The value of integrating word-of-mouth into your overall marketing strategy. Here's where to sign up.

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Growth hacking for mobile apps with Aleksandra Siciarz

Chart Mogul

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. On key mobile growth and strategy.

Mobile 53