User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. What do SaaS Companies spend on B2B Marketing? Let’s dive in!

B2B 119

B2B Marketing SaaS Social Media 119

SaaStr

JANUARY 9, 2023

Chief Creative Officer Melissa Rosenthal and Chief Growth Officer Gaurav Agarwal share the secret to ClickUp’s rapid growth through big bets and bold marketing tactics. . The state of B2B SaaS. Recognizing the current state of your product’s market is the first step to conquering it. Key takeaways.

Social Media 188

Social Media B2C Marketing B2B 188

SaaStr

MARCH 28, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. What’s your pulse check on the venture markets right now, today? We had a great one last time with Lucy Deland, Co-founder & General Partner at Inspired Capital.

Venture Capital 235

Venture Capital Cybersecurity Scale Artificial Intelligence 235

SmartKarrot

MARCH 2, 2022

One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products. Take Hubspot for instance.

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12

SaaStr

MAY 8, 2022

Jonathan Nimrodi, Head of B2B SaaS EMEA @ Meta (Facebook). Melinda Cormier, VP of Growth Marketing @ LumApps. Kurt Smith, VP Product & Strategy, GM of IQ @ FastSpring. Firaas Rashid Founder and CEO @ Hook. Rav Dhaliwal, Investor and Venture Partner @ Crane Venture Partners, Former Slack, ZenDesk, Yammer.

Technical Cofounder 198

Technical Cofounder Fractional VPE CTO Engineering 198

Blulogix

FEBRUARY 13, 2024

Creating a Monetization Framework For Your Business View the Whitepaper The Silo Challenge Traditionally, monetization strategies have been predominantly the purview of finance and accounting departments. However, this siloed approach limits the potential for innovation and responsiveness in today’s dynamic market environment.

Finance 52

Finance Marketplace as a Service B2B Subscription 52

Sales Hacker

JANUARY 9, 2020

Objections are a part of life in sales, but they can be especially difficult to deal with in B2B sales. Unlike B2C, you’re not always speaking directly with a decision maker, and you have the added difficulty of needing to align your offering with the long-term goals, strategies, and budgets of your prospects. . The Price Isn’t Right.

B2B 73

B2B Payment Services Sales Payment Solutions 73

Sales Hacker

FEBRUARY 9, 2024

Wiza is the only B2B contact database that sources and verifies contact data in real-time, the moment it’s requested, using LinkedIn as its source of truth. Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen. He’s been a B2B leader in businesses from pre-revenue to $600MM.

Sales Recruiting 67

Sales Recruiting AI Search AI B2B 67

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

SaaStr

JUNE 3, 2022

SaaS Secret Sauce: How the CEO –> CRO Dynamic Drives Growth with Marketo’s Co-Founder. 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel. How to Build a Performance Marketing Operation: What Roles, What Scope, and How to Start with Meta (Facebook)’s Head of B2B SaaS EMEA.

Mobile 201

Mobile Scale SMB Travel 201

User Pilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. This segmentation helps in personalizing marketing and sales strategies effectively.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

SaaStr

FEBRUARY 3, 2021

While that is undoubtedly a legitimate strategy, B2B buyers, especially at the enterprise level, need logical, fact-based reinforcement to commit to a sale. #2 However, this is not always the best strategy. Consider adopting a bottom-up strategy, where you target lower-level decision-makers. 2 Not Just a Top-Down Sale.

Enterprise 155

Enterprise Marketing Scale Benchmarks 155

SaaStr

JULY 20, 2019

Or a specific outbound strategy. Once you do, one thing I’ve learned, both as a founder, an investor, and now again at SaaStr: every marketing initiative, and every channel, plateaus. But in B2B, the world you are trying to reach is customers, not users. Once you hit Initial Traction in SaaS, say that first $1m-$1.5m

Sales Hiring 231

Sales Hiring B2C Marketing Investment 231

OpenView Labs

SEPTEMBER 19, 2019

as much time thinking and executing on their go-to-market (GTM) strategy compared to their product. This article will mainly focus on showing that there isn’t a one-size-fits-all product led growth strategy and also helps understanding its subtleties. This is the idea behind the traditional inbound marketing framework.

Strategy 40

Strategy Technical Review Underperforming Technical Team Acquisition 40

User Pilot

SEPTEMBER 27, 2023

Our ultimate guide explores what PLG is, how it differs from different growth strategies, and why product-led growth matters for SaaS businesses. TL;DR Product-led growth (PLG) is a business strategy that relies on the product itself to acquire , activate, and retain customers. What is product-led growth?

Software 105

Software Scale Acquisition Onboarding 105

User Pilot

FEBRUARY 28, 2024

HubSpot is a growth marketing solution that helps amp up lead generation with landing pages and easy customer relationship management. Amplitude simplifies product usage tracking and informs your sales strategies. helps with high-touch marketing through social media campaigns and gives insights to improve the buying process.

Payment Solutions 105

Payment Solutions Data Analysis Software Review SaaS Payments 105

SaaStock

MARCH 21, 2019

She shares insights about the benefits of product-led growth and how to go about implementing it in your company. Ashley has spent the last two and a half years helping the OpenView portfolio companies with their go to market strategy including product-led growth.

Scale 172

Scale Scaling Business Model B2B 172

Casey Accidental

FEBRUARY 8, 2022

Over the past four years, I’ve worked closely with the Reforge team to create three of the 16 programs it currently offers including: Product Strategy. Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work. Advanced Growth Strategy. Product Strategy.

CTO Coach 52

CTO Coach CTO Hire New CTO Scale 52

OpenView Labs

DECEMBER 10, 2020

Francesca Krihely, Senior Director, Growth Marketing at Snyk. Ryan Dunagan, VP of Marketing at Spotio. Steffen Bilde, VP of Product Strategy at Dixa. Brett Trainor, Host of the B2B Founder podcast. Anthony Morris, Head of Marketing at Linx Software. The Culture Map. Lisa Campbell, CMO at Autodesk.

Consulting 61

Consulting B2B Growth Marketing Customer Success 61

OpenView Labs

DECEMBER 21, 2020

What does the future hold for B2B software? Other big themes were around data, the continued adoption of product led growth, and building communities. In 2021 we will start to see the convergence of product led growth, remote sellers, remote buyers and sales enablement technology that tracks EVERYTHING.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

Mucker Capital

MARCH 5, 2024

For B2B emails and prospecting, however, the emails should look more personal and one-on-one. Diversify Your Email Sending Activity This strategy involves having multiple workspaces to protect against potential spam and inbox issues. To ensure compliance, take the unsubscribe link seriously.

compliance 52

compliance B2B Strategy Branding 52

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. The growth loop framework. Userpilot NPS Dashboard.

SaaS 95

SaaS Sales Funnel Customer Lifetime Value Acquisition 95

OpenView Labs

JANUARY 14, 2020

The next frontier of go-to-market is Product Led Growth (PLG). Companies with a PLG strategy – think Slack, Expensify, Atlassian, and Dropbox – rely on product features and usage as their primary drivers of customer acquisition, retention and expansion. Acquisition strategies and product virality.

Scale 62

Scale Benchmarks User Experience B2B 62

SaaSHolic

MAY 5, 2023

Strategies for promoting responsible tech include changing methodologies, data protection, transparency, minimizing environmental impact, diversifying the workforce, and designing for accessibility and inclusivity. Monitoring competitors and using tools to understand audience behavior were also highlighted as effective strategies.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

OpenView Labs

DECEMBER 17, 2020

On the flipside of that, you can have the greatest process and technology in the world, but if your people suck, your strategy won’t get executed.”. Francesca Krihely, Senior Director, Growth Marketing at Snyk. Steffen Bilde, VP of Product Strategy at Dixa. Brett Trainor, Host of the B2B Founder podcast.

Leadership 57

Leadership Technology B2B Growth Marketing 57

SmartKarrot

JANUARY 12, 2022

If you are into selling a B2B SaaS product, then chances are you might have come across the term – Product-Led growth. The first question you might have is – What exactly is a product-led growth strategy? Definition of product-led growth strategy. Why go for a product-led growth strategy?

Strategy 10

Strategy Sales Hiring B2B Pricing 10

Mucker Capital

OCTOBER 10, 2023

SDR Strategy & Model Checklist In the intricate world of sales development, finding the balance between art and science is crucial for a startup's success. Lead pipeline metrics assess the effectiveness of inbound strategies and campaigns, focusing on lead quality, conversion rates, lead aging, and response times.

Scale 52

Scale Sales Hiring Outsourced Development Development 52

User Pilot

JULY 13, 2022

The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. The Product Board blog deals not only with roadmaps but also other aspects of product management like product-led growth. 10 secrets to B2B product research. The Productboard Blog.

Technical Review 98

Technical Review Management Leadership Systems Review 98

Casey Accidental

AUGUST 13, 2018

Over the last few years, I’ve worked with Brian Balfour (CEO Reforge, formerly VP Growth @ HubSpot) as a Growth mentor and contributor to the Reforge programs. 2) The Growth Models Deep Dive program. Matt Plotke, Head of Growth @ Stripe. Gina Gotthilf, ex-Growth Lead @ Duolingo. Nate Moch, VP Growth @ Zillow.

Retention 45

Retention Construction B2C Leadership 45

ProfitWell

MAY 19, 2020

We hear from B2B growth marketer Chris Walker, on why he forgoes the competition and hyper focuses on the consumer. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 Today on the show, the competition heats up. But should this always be the case? We have the data to answer just that.

Artificial Intelligence 52

Artificial Intelligence Blockchain Business Model Subscription 52

Casey Accidental

AUGUST 13, 2018

Over the last few years, I’ve worked with Brian Balfour (CEO Reforge, formerly VP Growth @ HubSpot) as a Growth mentor and contributor to the Reforge programs. 2) The Growth Models Deep Dive program. Matt Plotke, Head of Growth @ Stripe. Gina Gotthilf, ex-Growth Lead @ Duolingo. Nate Moch, VP Growth @ Zillow.

Retention 40

Retention Construction B2C Leadership 40

SmartKarrot

NOVEMBER 2, 2020

The existing customer retention strategies may not work best in these testing times. Business owners like Reuben Yonatan, Paige Arnof-Fenn, Jayson DeMers, and 70+ others have shared their working, tried-and-tested strategies to retain customers during the pandemic. On customer retention strategies, his response was as follows.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

SaaSHolic

FEBRUARY 23, 2022

Steli Efti Founder and CEO of Close.io , Steli is a well-known reference for startups and B2B sales and prides himself on being a hustler. Des Traynor Co-founder and Chief Strategy Officer at Intercom together with Eoghan McCabe, Des is a frequent writer at Intercom’s blog and very active on twitter.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

ProfitWell

JANUARY 29, 2020

So if you’re around tomorrow at noon CST, hop on this AMA with the Ambassador crew to hear, and ask about, a couple key drivers, like: The value of integrating word-of-mouth into your overall marketing strategy. Top trends and best practices for B2B companies and consumer brands. How to scale this customer acquisition channel.

Onboarding 65

Onboarding Scale Social Media B2C 65

SaaStr

DECEMBER 3, 2019

Why I stayed I think is … I talk a lot about like I think that the term is B2B and B2C are kind of silly. You spent quite a lot of time at consumer companies before you joined Gusto and kind of made the move to B2B, which we’re super happy about. We love B2B. I don’t think that was like planned.

Scale 131

Scale Sales Hiring Development Team Review Technical Review 131

User Pilot

MAY 30, 2023

Although more than 50% is ideally a good satisfaction benchmark , Retently’s CSAT benchmark showed that the average CSAT score of B2B SaaS businesses is 65%. Creative survey research ideas for marketing In marketing, having a clear definition of your target audience is key to bringing the right type of customers to the door.

Scale 96

Scale Market Research User Experience Benchmarks 96