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How marketers are using Custom Bots to drive more engagement

Intercom, Inc.

Our customers are already seeing value from implementing Custom Bots on their website by personally engaging new visitors with video, automatically qualifying leads and nurturing new trial users to paid plans. “In three weeks, we’ve seen a 50% growth in engagement with the Messenger.”

Scale 128
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Beyond Finance: Why Embracing Monetization as a Cross-Functional Discipline Changes the Game

Blulogix

Agile monetization, especially within the context of subscription and recurring revenue models, necessitates a holistic approach that permeates every facet of an organization. This alignment can lead to more innovative and market-responsive products that enhance customer satisfaction and drive revenue growth.

Finance 52
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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!

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SaaS Conversion Funnel: How to Track & Drive Growth

User Pilot

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. SaaS Conversion Funnel. ” moment.

SaaS 71
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SaaStr Podcasts for the Week with Pilot and Doctolib — March 20, 2020

SaaStr

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB 180
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The Definitive List of Top SaaS Blogs and Influencers

SaaSHolic

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. Steli Efti Founder and CEO of Close.io , Steli is a well-known reference for startups and B2B sales and prides himself on being a hustler.