SaaStr

MARCH 31, 2021

According to Statista , 70% of B2B technology vendors use Intent data for prospecting, followed by sales enablement support (53%) and targeting high-value accounts (52%). It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. .

Strategy 151

Strategy B2B Sales Enablement Advertising 151

Mucker Capital

NOVEMBER 8, 2023

This will help you understand their public persona and identify unique market gaps that your company can take advantage of. To analyze the position of a property tech startup in the B2B landscape, a careful examination is required. This applies even in the B2B landscape, where emotional connections play a crucial role.

Branding 98

Branding Startup Development Strategy 98

User Pilot

OCTOBER 6, 2023

To determine the type of product demo you need, you must consider your approach to growth marketing ( sales-led vs. product-led) , the complexity of your product, and your onboarding method (high or low touch). Good demo videos are engaging and easy to understand. Use interactive demos to keep users engaged.

Onboarding 102

Onboarding Software Review Transportation Engagement 102

SmartKarrot

MARCH 2, 2022

One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products. Best practices for email marketing.

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12

User Pilot

APRIL 19, 2024

Applying insights from market research to product development and marketing strategies can significantly enhance business growth. This allows businesses to tailor their offerings and engage more effectively with their target market. It includes observational studies that capture genuine consumer reactions.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

SaaStr

NOVEMBER 23, 2021

Not only is this true for us here at SaaStr as the hosts of the largest B2B SaaS community conference on the planet— SaaStr Annual, but it’s true for our sponsors. ” Mark added: “I was really surprised by how engaged people were, not only at the SaaStr event but in the morning and the evenings after.

Strategy 225

Strategy Travel Branding Interviewing 225

Sales Hacker

NOVEMBER 3, 2023

Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more. Hottest GTM jobs of the week: Growth Marketing Manager at Spekit – more details here. Save Your Seat More for your eyeballs : Enough hunch-based selling.

Interviewing 87

Interviewing Sales Hiring Sales Recruiting Underperforming Technical Team 87

Intercom, Inc.

JANUARY 28, 2020

This rapid shift to the world of online sales has created an engagement gap between sales reps and buyers for many companies, resulting in an estimated 60 percent of all contracts being lost to indecision or simply going unanswered. Users are segmented based on their level of engagement, sign-up source and geographic location.

Scale 138

Scale Revenue Systems Review Technical Review 138

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. How about engagement levels with critical/core features or app sections?

SaaS 86

SaaS Sales Funnel Customer Lifetime Value Acquisition 86

OpenView Labs

DECEMBER 21, 2020

What does the future hold for B2B software? Other big themes were around data, the continued adoption of product led growth, and building communities. In 2021 we will start to see the convergence of product led growth, remote sellers, remote buyers and sales enablement technology that tracks EVERYTHING. Stuff gets missed.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

Casey Accidental

FEBRUARY 8, 2022

A step-by-step system to create, analyze, and communicate a growth strategy of compounding growth loops. Retention & Engagement. A deep dive on how to understand, measure, and improve retention through activation, engagement, and resurrection. Marketing: Marketing Strategy (updated), Growth Marketing (new).

CTO Coach 52

CTO Coach CTO Hire New CTO Scale 52

SaaStr

JANUARY 11, 2020

We’re B2B folks ?? That became our core community metric (list growth). But we also wanted to track engagement on Quora more closely. Beyond that, as B2B folks living in a B2C world, here are my top learnings. So at little old team SaaStr, we historically did not really track social followers as a core metric.

Scale 152

Scale B2C Travel Cloud 152

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team. Is it marketing?

SMB 176

SMB Scale Startup Marketplace as a Service 176

SaaSHolic

MAY 5, 2023

Latin America has interesting characteristics that make it a viable place for investment, including a high level of internet penetration and social engagement. Julia De Luca and Andrew Warden stressed the importance of humanizing B2B brands, citing the effectiveness of SEMrush’s lifestyle campaign.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

Mucker Capital

MARCH 5, 2024

For B2B emails and prospecting, however, the emails should look more personal and one-on-one. To ensure compliance, take the unsubscribe link seriously. For bulk senders, use the unsubscribe list or unsubscribe header to make it easy to unsubscribe. Alternatively, you can include the link in the body of your email.

compliance 52

compliance B2B Strategy Branding 52

Mucker Capital

OCTOBER 10, 2023

Traits to look for in SDRs In this segment, the focus is on hiring Sales Development Representatives (SDRs) efficiently, emphasizing the option of engaging agencies and essential traits to seek in candidates: Engaging Agencies: Some agencies offer SDR services, allowing businesses to hire trained SDRs through them.

Scale 52

Scale Sales Hiring Outsourced Development Development 52

Chart Mogul

FEBRUARY 4, 2020

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. Engagement: Earn customers’ trust in a fraction of the time.

Marketing 69

Marketing Social Media B2B Onboarding 69

User Pilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 93

B2B Marketing Sales Hiring Social Media 93

Chart Mogul

FEBRUARY 4, 2020

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. Engagement: Earn customers’ trust in a fraction of the time.

Marketing 52

Marketing Social Media B2B Onboarding 52

ProfitWell

MAY 19, 2020

We hear from B2B growth marketer Chris Walker, on why he forgoes the competition and hyper focuses on the consumer. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 We have more marketing performance/engagement data than we know what to do with. 7 day +1.03% | ??

Artificial Intelligence 52

Artificial Intelligence Blockchain Business Model Payment Features 52

OpenView Labs

FEBRUARY 2, 2021

Content marketing will drive user acquisition. Content marketing may sound like old news but it will remain indispensable in acquiring new users even beyond 2021. According to Alex Birkett, Growth Marketing Manager at HubSpot: “Content marketing is clearly a powerful way to grow a business. That’s not in dispute.”

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Sales Hacker

DECEMBER 11, 2020

In business, but especially in the world of B2B sales & marketing, it often feels like folks are putting on an act (or trying to be something they’re not) — I often share videos of me playing the guitar on LinkedIn. I lead demand-growth-marketing at Nextiva, a leading cloud communications company. B2B Growth.

Sales 116

Sales Systems Review Education Underperforming Technical Team 116

SmartKarrot

FEBRUARY 12, 2021

The blog has multiple listicles that can help marketers and SaaS enthusiasts make better decisions. SaaStr is a community of SaaS/B2B founders. His immense information about SaaS businesses and their growth strategies has been helpful for readers. The ideas on his blog aim at churn reduction , growth marketing, and expansion.

SaaS 23

SaaS Entrepreneurship Technical Review Social Media 23

The Marketing & Growth Hacking Publication

MARCH 27, 2019

Network Connections (the B2B Option) Another way to spread word-of-mouth influence is via your business connections. From complementary companies within your niche to the corporations you do business with on a regular basis, curating your B2B influence is a great way to network and create buzz from within the market as well.

Social Media 40

Social Media Marketing Growth Hacking Advertising 40

SmartKarrot

MARCH 15, 2022

The right process is to hire a growth marketer or VP of sales. However, it is not possible to engage and employ a C-suite person at an early stage. Growth does not happen out of thin air. To grow your business, you need to keep all the growth possibilities in mind. The four major growth strategies are-.

Sales Hiring 10

Sales Hiring Marketing Business Sales 10

Sales Hacker

JANUARY 16, 2018

You can’t just start pounding the pavement with no direction and expect to achieve growth. Wanna know the secret sauce behind a scalable outbound process that leads to significant growth? Market Segmentation combined with tailored messaging. 85% of B2B marketers consider lead generation their #1 challenge.

Scale 84

Scale Sales Hiring Payment Services Payment Methods 84

The Marketing & Growth Hacking Publication

FEBRUARY 27, 2019

Another benefit of video marketing is its ability to evoke emotions from viewers through auditory and visual elements. We’ve seen a lot of engagement with our video ads, which is valuable even when viewers decide not to click through. You can use that existing content to engage a new audience of prospects. Guess what?

Growth Hacking 40

Growth Hacking Sales Social Media Advertising 40

Chart Mogul

FEBRUARY 25, 2021

There’s nothing wrong with that, of course — the right mailing list can be the foundation of inbound growth. But an actual community of active and engaged people, in conversation not just with the company but with each other, is hard to create, harder to build and just as difficult to keep.

Sales Recruiting 80

Sales Recruiting Scale SaaS Branding 80

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Chart Mogul

FEBRUARY 25, 2021

There’s nothing wrong with that, of course — the right mailing list can be the foundation of inbound growth. But an actual community of active and engaged people, in conversation not just with the company but with each other, is hard to create, harder to build and just as difficult to keep.

Sales Recruiting 52

Sales Recruiting Scale SaaS Branding 52

Sales Hacker

JUNE 30, 2022

Why is sales and marketing alignment so important to ABM? B2B buying has changed. And McKinsey research shows that digital engagement channels have increased from 5 to 10. As a growth marketing agency , Iron Horse works closely with marketing and sales organization leadership.

Management 99

Management Marketing Sales Leadership 99

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. How is revenue marketing different from other marketing models?

Revenue 102

Revenue Marketing Customer Lifetime Value B2B 102

The Marketing & Growth Hacking Publication

APRIL 1, 2019

both for B2B and B2C?—?becomes Thanks for reading The Marketing & Growth Hacking Publication Join our Facebook Group. Automate your Twitter sharing to increase engagement. This is why the cost of driving attention has risen significantly over the past few years. becomes harder. Contact us for a sponsored post.

Growth Hacking 40

Growth Hacking B2C Startup Branding 40

Chart Mogul

APRIL 24, 2019

We actually pushed new users into the app without a sign up screen during onboarding and found that engagement, retention, and LTV was much higher. So I think B2B and B2C companies will need to think about how to engage users on mobile. S: Is there a recent project or experiment that you conducted that could share with us?

Mobile 53

Mobile Growth Hacking Technical Review Underperforming Technical Team 53

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Intercom, Inc.

JULY 21, 2022

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215