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Braindates Are Open for SaaStr APAC 2023!

SaaStr

The goal is to help each other learn something new, find mentorships, create partnerships, and exchange strategies. Braindates are 1:1 and small group networking sessions designed for you to share knowledge and network with like-minded SaaS leaders during SaaStr Europa.

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Doubling Down: Erica Brescia, Managing Director at Redpoint Ventures

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Jason Warner , who was CTO of GitHub before and during my time as COO there (and a former partner at Redpoint!) Check that out here. Why did you do the deal?

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. So, let me walk you through that.

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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

User Pilot

He worked as a Product Lead at Airbnb for 7 years, where he managed a number of teams, supported strategy for the anti-discrimination team, and built new tools for hosts. How to be more innovative | Sam Schillace (Microsoft deputy CTO, creator of Google Docs) – Lenny interviews Sam on the journey toward building Google Docs.

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Is Seed the new Series A? (Video + Transcript)

SaaStr

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

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GitLab’s Hila Qu on What B2B Companies Can Learn About Growth from B2C

OpenView Labs

Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. . Defining Growth . Acquisition.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.