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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. So, let me walk you through that.

B2B 133
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Webhooks: Enabling PLG in SaaS Applications

Frontegg

When a customer completes a purchase, he will be expecting to get an invoice, preferably immediately. A webhooks from any invoicing app can be added to the eCommerce app, allowing you to trigger an invoice dispatch after every purchase, all in an automated and smooth manner. This is where webhooks come into play. Try it out now.

New CTO 98
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Building an AI fortress in the age of GPT-4

Point Nine Land

My conclusion was that Generative AI is an asteroid impact event for B2B software, comparable to the launch of the iPhone or the Internet itself. If they can adapt fast and embrace the shift towards much smarter B2B software, they are in a good position to survive and thrive.

AI 98
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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.

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I Grew From Zero to $1,000 MRR in 94 Days: Here’s How I Did It

Baremetrics

B2B is the least demanding customers for the most money.” - Pieter Levels -. This trend is being accelerated in regions like the EU and California by new legislation such as GDPR and PECR. How I made it to $1,000 MRR Here are the tactics I used to grow Friendly from a brand new startup to a company that makes over $1,000 in MRR.

New CTO 87
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FastSpring Annual Recap: Reflecting on 2020 and Looking Ahead to 2021

FastSpring

We dramatically increased our investment in product development. As such, we increased our investment in Product Development far in excess of any other business investment in 2020, as part of a two-year plan to approximately double our Product Development team’s size. We added three new executives to our team.