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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. That was the start of an entire journey for me. So, let me walk you through that.

B2B 133
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Beyond Frankencloud: living with your once and future SaaS architecture

CloudGeometry

Loosely-typed, scripted programming languages accelerate the requirements feedback loop between customers and developers. Interest payments accelerate faster than you realize. Expanding LAMP stack apps by mixing of Java, PHP, Python, Ruby, Haskell (I could go on…). and onboarding new customers.

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Is Seed the new Series A? (Video + Transcript)

SaaStr

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 144
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FastSpring Annual Recap: Reflecting on 2020 and Looking Ahead to 2021

FastSpring

Many of their software solutions sold by our customers facilitate remote work environments, and most customers have expanded their customer bases meaningfully during the pandemic. We dramatically increased our investment in product development. We added three new executives to our team. We acquired SalesRight.

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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. But first, we need to set some context (albeit from the perspective of B2B SaaS). And with that, more data disintegration.

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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

New for 2020: SaaS Pricing and COVID-19. In this brand-new report, we finally answer the question “Freemium or free trial?” B2B and B2C SaaS and Subscription Report. About half of respondents, evenly distributed across size or industry, were offering temporary relief on payment terms. SaaS Pricing Basics.

Pricing 135
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2021 in conversation: Learnings from the podcast

Intercom, Inc.

With that in mind, before we welcome the new year and all the good things to come, we’ve gathered our favorite insights and nuggets of wisdom from 2021 in a special wrap-up episode. Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Zanade Mann , founder of Black Women’s Business Collective.