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Doubling Down: Erica Brescia, Managing Director at Redpoint Ventures

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Jason Warner , who was CTO of GitHub before and during my time as COO there (and a former partner at Redpoint!) Check that out here. Why did you do the deal?

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. So, let me walk you through that.

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Beyond Frankencloud: living with your once and future SaaS architecture

CloudGeometry

Loosely-typed, scripted programming languages accelerate the requirements feedback loop between customers and developers. Frankencloud happens when the speed of customer-facing feature development is paid for by charging interest to functions outside of the direct control of the application developers.

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The Hiring Opportunity Most B2B SaaS Companies Are Missing

Outseta

Think of the best CTO-level software developers that you know—do you think your product would progress faster if they were building it 2-3 days per week, or if you hired an average developer in a full-time capacity? Consider the alternative of hiring a Junior Software Developer at a salary of $80,000 per year.