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The Top 10 Events in SaaS. According to ChatGPT.

SaaStr

Google Cloud Next: Google Cloud Next (now known as Google Cloud Next ’21) is an event organized by Google Cloud to showcase their latest advancements, product announcements, and customer success stories, impacting the SaaS industry. It explores strategies for retaining and expanding customer relationships.

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Notes from Office Hours with Lisa Lawson

Tom Tunguz

The customer success team would like help deploying the software to new customers. Your customers may not know that it’s your product under the hood, so while you may gain a bunch of revenue, your brand equity won’t appreciate. Marketplaces: AWS marketplace, Heroku marketplace, Salesforce marketplace.

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What to Know About the Software Buying Landscape in 2023: What’s Changed, What’s the Same, and What Your Buyers Want with G2 CMO Amanda Malko (Video)

SaaStr

The role of AWS, Azure, and Google Cloud Marketplace is becoming increasingly important. “45% From the first quarter of 2018 to the last several years, there has been a nearly 8X increase in software helping companies drive existing customer outcomes. Demand is up for software that drives customer time to value .

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Customer Success Without Recurring Revenue

OpenView Labs

The mission statement of Customer Success is simple: ensure customers realize value from your products or services. A defining characteristic that separates Customer Success from Customer Support is being proactive in delivering that value. Impact on Customer Success teams.

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Measurement: What SaaS platform builders need to know to prepare for growth, Part 3

CloudGeometry

If the architecture specifies tracking of user-level activity, it’s not difficult to slice-and-dice the log data to select for a user parameter (such as with a JWT token ), or using tags to match user/tenant activity to the per unit billing that AWS itemizes in your monthly cloud bill. There are limitless possibilities.

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Oct 17 – Customer Success Jobs

SmartKarrot

Role: Customer Success Director Location: Remote, United States Organization: Vonage As a Customer Success Director, you will maintain a portfolio of accounts with low churn, high adoption, and high health scores. Collaborate cross-functionally to extend the reach and capability of the Customer Success team.

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Monetization: What SaaS platform builders need to know to prepare for growth, Part 2

CloudGeometry

When you are solving a relatively new problem for your particular set of customers: the time required to make a decision about subscribing to your platform may be longer. This has consequences both for the cost of onboarding a customer, as well as the cost of maintaining the customer during the discovery period.