User Pilot

JANUARY 26, 2024

PLG differs from sales-led and marketing-led growth by focusing on the product as the key growth driver, as opposed to sales or marketing efforts, with monetization happening only after users have experienced the product value. Marketing-led growth vs. Product-led growth vs. Sales-led growth.

SaaS 103

SaaS Acquisition Onboarding Retention 103

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I learned a million lessons about SaaS, about start-ups, and about life along the way. How the hell does that happen?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

FastSpring

FEBRUARY 23, 2023

That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands.

Payment Solutions 143

Payment Solutions SaaS Payments Strategy Software 143

Sylvia Ng

FEBRUARY 17, 2016

Saas experience is a major plus. Previous experience in a Saas company or role in product (for the sideprojects we work on). JOB REQUIREMENTS – MARKETING EXPERIENCE. Experience in any of the following: Email marketing, content marketing, PR, affiliates, partnerships, sales, SEO. Background in UX.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

SaaStr

OCTOBER 3, 2019

I’ve been in venture capital for about 20 years, made my first SaaS investment about 18 years ago and have really been focused on this space for a long time. And the topic here really is as much about key lessons as it is really the reality of the entrepreneurial journey in a SaaS company. I’ll just do a quick introduction.

SaaS 140

SaaS Sales Hiring Scale Innovation 140

SaaStr

JUNE 19, 2020

But every year, unicorns, multiple unicorns in SaaS are founded. Jason Lemkin: They don’t need to be the same, but does this VC do SaaS? Why is the content marketing industry changing? I didn’t say their technology is terrible, the audio is awful. It does happen. Does it happen every day?

Software Review 163

Software Review Technical Review Sales Hiring Healthcare 163

SmartKarrot

FEBRUARY 4, 2022

SaaS – Software-as-a-Service – is an umbrella term referring to a range of technologies and tools that facilitate the processing, storage, and management of big data using remote servers. The recent years have witnessed how SaaS products and companies have changed the way organizations operate online. Amazon Web Services (AWS).

Marketplace as a Service 10

Marketplace as a Service SaaS AWS Cybersecurity 10

ProfitWell

SEPTEMBER 25, 2019

One of the most famous lines from Citizen Kane is, “It's no trick to make an awful lot of money, if that's all you want is to do is make a lot of money.” Choosing which revenue model works best for your SaaS business, though, is not easy (even if that's all you want to do is choose a revenue model for your SaaS business).

Payments 40

Payments Revenue Payment Methods SaaS Payments 40

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. Everyone knows Shopify for what it is today, but in the earlier days, it really was the best SaaS platform for SMB eCommerce providers. We’re all a little bit woke to the power of debt in SaaS if you do it right. It is staggering. Henry Schuck: Yep.

Sales Hiring 159

Sales Hiring Scale Payments Cloud 159

Baremetrics

APRIL 17, 2018

For us, content has been a major cornerstone of our growth and it’s something we put a lot of time and energy in to. Heck, we’re four years into it at Baremetrics, and the bulk of our content marketing still revolves around me, the founder, producing most of the content. Lots of founders struggle with writing.

AWS 94

AWS Social Media Education Content Marketing 94

SaaStr

JULY 29, 2020

And I remember like AWS was growing really quickly. And at the time there was a big debate of, “Will big companies ever really use AWS?” There were all these software companies and then the advent of all these SaaS application companies like Salesforce and Workday that were breakout successes.

Sales Hiring 173

Sales Hiring Outsourcing Services Scale Sales Recruiting 173

Point Nine Land

JANUARY 30, 2019

How the AI wave could impact the B2B software industry in the next decade Last year I explained in a video, embedded below, that I believed the B2B software industry was entering a new stage: the SaaS wave was now in its deployment phase, and at the same time, the next big innovation wave, driven by AI, was in its installation phase.

AI Search 70

AI Search AI B2B Software 70