SaaStr

JANUARY 28, 2020

And I remember being at that Dreamforce in 2009, which was awful. Marketing wasn’t involved, whoever else wasn’t involved.” ” I’m like, that sounds awful. And every vendor was just staring at each other like the world’s dead. I mean, literally. Every retail shop was closed by 2000.

Sales Hiring 212

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 212

SmartKarrot

JANUARY 18, 2021

As you get matured in your niche, you should be able to reduce CAC through following steps: By getting more focused on the niche market and hence your target audience so that your marketing efforts generate better returns. Growing organically through content marketing which is a long-term plan.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10

Sylvia Ng

FEBRUARY 17, 2016

JOB REQUIREMENTS – MARKETING EXPERIENCE. Experience in any of the following: Email marketing, content marketing, PR, affiliates, partnerships, sales, SEO. Minimum 5 years digital marketing experience. Working knowledge of ad serving tools. Great knowledge of different social media platforms.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

User Pilot

JANUARY 26, 2024

Early monetization characterizes also the marketing-led growth model. This approach prioritizes promoting the product via multiple marketing channels like content marketing or paid advertising to acquire promising leads that they later pass on to sales. The more customers you have, the lower the cost per customer.

SaaS 103

SaaS Acquisition Onboarding Retention 103

Chart Mogul

DECEMBER 6, 2023

Francis Brero , CPO and Co-founder of Madkudu “High-quality content marketing becomes king again. Google Gen Search, email spam restrictions, and AI commoditization make it critical for B2B marketers to stand out by having something interesting, and novel to educate prospects with.”

AI Search 52

AI Search SaaS Generative AI ChatGPT 52

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SaaStr

JUNE 19, 2020

Why is the content marketing industry changing? I didn’t say their technology is terrible, the audio is awful. Think about two slides and two lines and two sentences is enough. If a VC has never done an investment even remotely similar, they probably won’t again, but summarize the industry in two sentences.

Software Review 176

Software Review Technical Review Sales Hiring Healthcare 176

Neil Patel

NOVEMBER 24, 2020

AWS provides case studies right on their homepage. Be sure that your case studies are organized and easy to find. Here’s a few examples of good case studies that are easy to find — and therefore, much more powerful. Amazon Web Services.

AWS 145

AWS Social Media Healthcare Branding 145

SaaStr

OCTOBER 3, 2019

And those of us and those of you who are involved in these companies, even the successful ones look an awful lot more like this. They pioneered things like content marketing, thought leadership. Challenges, mistakes, problems, surprises, every step of the way. And it’s the reaction to those problems.

SaaS 151

SaaS Sales Hiring Scale Innovation 151

FastSpring

FEBRUARY 23, 2023

That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands.

Payment Solutions 138

Payment Solutions SaaS Payments Strategy Software 138

SmartKarrot

FEBRUARY 4, 2022

Many companies across industries use adobe tools and services, including marketing, printing, publishing, and digital media. Amazon Web Services (AWS). Amazon, the global marketplace, also offers several other services, one of which is Amazon Web Services (AWS). AWS offers cloud services to businesses. Founded in: 1982.

Marketplace as a Service 10

Marketplace as a Service SaaS AWS Cybersecurity 10

ProfitWell

SEPTEMBER 25, 2019

One of the most famous lines from Citizen Kane is, “It's no trick to make an awful lot of money, if that's all you want is to do is make a lot of money.” Your advertising and marketing costs will be determined by the following: The size of your respective advertising and marketing teams.

Payments 40

Payments Revenue Payment Methods SaaS Payments 40

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. If you’re a founder today and you’re trying to scale your go-to-market org, in the early days, you’re in what we call the initiation phase. If you look at the IAS vendors, they passed $130 billion revenue milestone this year. It is staggering.

Sales Hiring 159

Sales Hiring Scale Payments Cloud 159

Baremetrics

APRIL 17, 2018

For us, content has been a major cornerstone of our growth and it’s something we put a lot of time and energy in to. Heck, we’re four years into it at Baremetrics, and the bulk of our content marketing still revolves around me, the founder, producing most of the content. Lots of founders struggle with writing.

AWS 94

AWS Social Media Education Content Marketing 94

SaaStr

JULY 29, 2020

And I remember like AWS was growing really quickly. And at the time there was a big debate of, “Will big companies ever really use AWS?” Michelle: We started in the last downturn, so we didn’t really do any… we did some earned media marketing.

Sales Hiring 176

Sales Hiring Outsourcing Services Scale Sales Recruiting 176

Point Nine Land

JANUARY 30, 2019

If building the infrastructure of a SaaS product seems easy nowadays (with AWS and the myriad of developer APIs available), it was not the case fifteen years ago. Many SaaS companies were “too early” and failed because of the market timing. Infrastructure. The timing aspect is crucial. Integration.

AI Search 70

AI Search AI B2B Software 70