SaaStr

JANUARY 28, 2020

Maria is one of the top SaaS leaders in marketing, just finished up the CMO Vanna plan, which IPOed. So now, you’ll be able to go upstairs and you’ll hear the honest stories, right, of how a marketing leader, the CMO, works with the CCO. And I know we always think about the public markets, but investors are market too.

Sales Hiring 210

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 210

Sylvia Ng

FEBRUARY 17, 2016

Job Requirements – Marketing Experience. Marketing or related field a plus. 3+ years of experience in product management, user acquisition marketing or similar fields. JOB REQUIREMENTS – MARKETING EXPERIENCE. Minimum 5 years digital marketing experience. Job Requirements – Values & Attitude.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

FastSpring

FEBRUARY 23, 2023

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence.

Payment Solutions 143

Payment Solutions SaaS Payments Strategy Software 143

SmartKarrot

JANUARY 18, 2021

While qualitative side includes optimizing the online performance as well driving more efficient marketing and sales operations to lower down customer acquisition cost. For any company to grow, it has to acquire more customers by reaching the right product/market fit. Increasing the size of customer base. Diversify product offerings.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10

User Pilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Product-led growth is a go-to-market strategy that prioritizes the product as the main driver of growth. Early monetization characterizes also the marketing-led growth model.

SaaS 103

SaaS Acquisition Onboarding Retention 103

Chart Mogul

DECEMBER 6, 2023

Capital will return to SaaS markets, and M&A activity will accelerate Yoram Wijngaarde , CEO and Founder of Dealroom “VC investment into SaaS companies could start growing again in 2024. 3-5 year) return of capital to tech markets, including VC. Private GPTs (intranet AI-powered knowledge bases) will become a thing too.”

AI Search 52

AI Search SaaS Generative AI ChatGPT 52

Outseta

JANUARY 20, 2020

I’m pretty jaded when it comes to the financial numbers that get thrown around in start-up land—I don’t care what TechCrunch says, I don’t care what your market cap is—I think it’s clear that the world of technology start-ups is pretty screwed up when it comes to financial valuations. And working in the property management industry?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SaaStr

OCTOBER 3, 2019

Want to see more content like this? Doug Pepper | Marketing Director @Shasta Ventures. And those of us and those of you who are involved in these companies, even the successful ones look an awful lot more like this. There just aren’t enough marketers in a company to generate enough revenue selling seats.

SaaS 148

SaaS Sales Hiring Scale Innovation 148

SaaStr

SEPTEMBER 13, 2020

Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future. We’ve all seen AWS and what they’ve done with their platform.

Sales Hiring 157

Sales Hiring Scale Payments Cloud 157

SaaStr

JUNE 19, 2020

Don’t throw off some random statistics about the market. Why is the content marketing industry changing? The best founders are thinking all the time about their market. I didn’t say their technology is terrible, the audio is awful. We spent $0 on marketing.” Don’t have a teaser deck.

Software Review 173

Software Review Technical Review Sales Hiring Healthcare 173

Neil Patel

NOVEMBER 24, 2020

But when you come across a post designed specifically for your needs (such as online marketing for the healthcare industry), you are more likely to understand and apply the information. Storytelling is a powerful marketing strategy. Don’t just say “our online marketing services led to these results.”

AWS 145

AWS Social Media Healthcare Branding 145

ProfitWell

SEPTEMBER 25, 2019

One of the most famous lines from Citizen Kane is, “It's no trick to make an awful lot of money, if that's all you want is to do is make a lot of money.” It is vital for mapping out values: what value to offer in the market, how it’s priced, and how it’s paid for by your customers. If only that statement were as true as it seemed.

Payments 40

Payments Revenue Payment Methods SaaS Payments 40

SmartKarrot

FEBRUARY 4, 2022

The US market has high demand and supply of SaaS service providers. Many companies across industries use adobe tools and services, including marketing, printing, publishing, and digital media. Amazon Web Services (AWS). Amazon, the global marketplace, also offers several other services, one of which is Amazon Web Services (AWS).

Marketplace as a Service 10

Marketplace as a Service SaaS AWS Cybersecurity 10

Baremetrics

APRIL 17, 2018

For us, content has been a major cornerstone of our growth and it’s something we put a lot of time and energy in to. Heck, we’re four years into it at Baremetrics, and the bulk of our content marketing still revolves around me, the founder, producing most of the content. What content do you like?

AWS 94

AWS Social Media Education Content Marketing 94

SaaStr

JULY 29, 2020

Now, Cloudflare runs one of the world’s largest networks that helps make the Internet more secure, fast, and reliable, with a market cap of more than $6B. And today we’re about a six, $7 billion market cap company. And I remember like AWS was growing really quickly. That doesn’t mean it’s easy.

Sales Hiring 172

Sales Hiring Outsourcing Services Scale Sales Recruiting 172

Point Nine Land

JANUARY 30, 2019

Challenges faced by startups during the SaaS installation phase (2000–2010) When you look at the first generation of successful “SaaS first” companies (Salesforce, Zendesk, Workday, Hubspot…), they had to overcome three main challenges to succeed: Market education Infrastructure UI/UX Market education. Market education.

AI Search 70

AI Search AI B2B Software 70