article thumbnail

Top 10 GTM Mistakes Founders Make Today with SaaStr CEO Jason Lemkin

SaaStr

You don’t have the resources or the brand to carry you, so your VP of Sales needs to know the product and how to sell it. Mistake #2: A VP of Marketing that Can’t Do Demand Generation Don’t hire a product marketer, a corporate marketer, or a strategist. More from Jason about hiring the wrong type of VP of Marketing here.

article thumbnail

ChatGPT Writes a Kellblog Post: The Indispensable Role of Marketing in the Age of the Customer

Kellblog

Since there is much talk of AI replacing workers , including writers , I thought I’d give ChatGPT a crack at writing a Kellblog post. By understanding the customer journey, marketing can create targeted campaigns that move prospects through the sales funnel, from awareness to consideration to purchase. So, how’d it do?

ChatGPT 64
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Web Summit Rio 2023: Summary of days 2, 3, 4.

SaaSHolic

The article highlights the potential for Latin American startups to utilize AI to improve efficiency, generate global innovation and economy, and expand internationally. Companies should avoid redundancy in their tech stack, consider AI adoption, and recognize the potential for Latin American founders to compete globally in the tech industry.

article thumbnail

Marketing-Led Growth: How It Differs From Other Growth Strategies?

User Pilot

Sales-led growth , on the other hand, is built around the traditional sales process and tactics like trade shows or demos. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. What is marketing-led growth?

article thumbnail

The Founder Mindset: 3 Places Pessimism Balances Optimism

Sales Hacker

Google is rebranding its chatbot, Bard, in order to bring it into the broader AI family and more directly compete with OpenAI – Bard will now be called ‘Gemini’. Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen. Online Resource: How to rank #1 on G2 by Ryan Hart.

article thumbnail

Why AI for Logo Detection Is the Next Marketing Must-Have

The Marketing & Growth Hacking Publication

The primary trademark of any company is its logo, a simple graphical symbol that is (or should be) unique, easily recognizable and extremely useful in branding efforts. During sponsored events in particular, it is essential to assess how many people were exposed to the sponsor’s logo and how much impact this had on brand awareness.

AI 40
article thumbnail

How Can Brands Deliver Personalised Customer Experiences at Scale?

The Marketing & Growth Hacking Publication

Marketers today need to focus on gaining actionable insights on their customers’ diverse behaviours across both online and offline channels. Brands will be able to deliver more satisfactory experiences consistently only when they have a unified view of their customers. That makes a lot of sense!

Scale 40