Top 10 GTM Mistakes Founders Make Today with SaaStr CEO Jason Lemkin
SaaStr
MAY 28, 2024
You don’t have the resources or the brand to carry you, so your VP of Sales needs to know the product and how to sell it. Mistake #2: A VP of Marketing that Can’t Do Demand Generation Don’t hire a product marketer, a corporate marketer, or a strategist. More from Jason about hiring the wrong type of VP of Marketing here.
Let's personalize your content