MQLs? Aligning Marketing Metrics with Revenue Goals
Sales Hacker
FEBRUARY 2, 2024
If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. Can also be responsible for PQLs, if there is a sales motion to upsell self-serve. Driving pipeline for sales (SLG). Pipeline better aligns with sales.
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