Remove Acquisition Remove Software Development Remove User Experience
article thumbnail

Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

PLG ensures your product is doing the work for you in terms of customer advocacy, acquisition, and retention. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? Lower customer acquisition costs. Most software developers are skeptical.

article thumbnail

The Ultimate Guide to Product Data Analytics for PMs

User Pilot

While product analytics focuses primarily on what happens inside the product, the focus of marketing analytics is mostly on the ‘outside’ – customer acquisition, conversion , and retention. Customer journey analysis maps and dissects all user interactions with the product to remove friction from the user experience.

Data 88
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who is Marty Cagan: Background, Books, Product Management Tips, and More

User Pilot

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others.

article thumbnail

After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

They were clearly property management and software development, and as someone that was hired to accelerate Buildium’s growth I immediately saw countless opportunities to grow the company by moving into new markets. Sure, digital marketing spits off a wake of data and you’re likely going to be working with a bunch of software tools.

article thumbnail

Digital Analytics 101: What Is It and How to Collect Digital Data?

User Pilot

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? Utilizing digital analytics enables them to make data-driven product decisions , and identify user friction and pain points. acquisition channels), product data (e.g.,

Data 98
article thumbnail

11 Key SaaS Roles and Responsibilities in 2023

User Pilot

High code churn is normal in the early days of the software development lifecycle, but this should reduce as your release date approaches. System usability scale (SUS): This is an attitudinal UX metric that uses a Likert scale to measure the user’s perceived usability of your product.

article thumbnail

Top Themes in Data Transcript

Tom Tunguz

Content: Latency is three to four times better with a smaller model Google found the linear relationship in user latency is significant on search results It’s no different within modern software applications Smaller models offer significantly better user experience Transition: And they do it Just how much is the cost difference?

Data 100