User Pilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Sales Hiring 92

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 92

SaaStr

MARCH 7, 2021

I thought it would be worth drilling down deeper into each of them, and sharing the learnings and mistakes: 1/ Spending less time fixing things, more time recruiting senior folks to own them. No one spends enough time recruiting as it is, after $1m ARR or so. Yes, you can manage the sales team yourself. You can do this.

Part-Time VPE 278

Part-Time VPE Sales Recruiting Sales Hiring Scale 278

SaaStr

JANUARY 9, 2020

Here are Gartner’s estimates of each segment: But, the SaaS/application layer is much more diverse than just 3 main vendors. It’s very hard to even get 5% market share across the entire application / SaaS layer. For example, Google put a lot of work into Google Hire, its recruiting SaaS product. But then shut it down.

Sales Recruiting 249

Sales Recruiting Scale Sales Hiring Cloud 249

SaaSX

JULY 12, 2020

Determining if sales or customer success should own customer expansion and renewals is the age-old SaaS question. If you are a SaaS founder, sales, or CX leader you have probably spent a lot of time thinking about this topic. Who you recruit will impact the success of the model. Sales owns expansion and renewal.

Sales Recruiting 90

Sales Recruiting Sales Hiring Sales SaaS 90

SaaStr

JANUARY 24, 2024

Mark Roberge , SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. From a GTM execution standpoint, they weren’t focused.

Scale 246

Scale Sales Hiring Scaling Revenue 246

Tom Tunguz

JUNE 11, 2020

Recently, we welcomed Hollie Wegman to SaaS Office Hours to talk about marketing to developers. A recruiter in the audience submitted a question often discussed in startup boardrooms. I think things do catch fire and then acquisition will get more affordable. It was our first virtual event, and we had hundreds of people attend.

Sales Hiring 248

Sales Hiring Sales Recruiting Product Marketing Acquisition 248

Sales Hacker

MAY 6, 2021

What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)? The VP of Sales. Great VPs of sales have gravitas and tact, command the room and hold their end of the table regardless of who is on the other side. Singular focus on sales. As the title would hint at, the VP of Sales should focus on sales.

VP of Engineering 93

VP of Engineering Sales Hiring Sales Recruiting Sales 93

Baremetrics

NOVEMBER 25, 2021

Your marketing and sales budgets, and the personnel assigned to those teams, will also rise. A longer lead time for recruitment means higher quality recruits. The talent acquisition team can balance their weekly workload, which reduces stress. It helps maintain consistent growth. Try Baremetrics Free.

Sales Hiring 97

Sales Hiring Sales Recruiting Finance Forecasting 97

Tom Tunguz

FEBRUARY 10, 2016

As the fundraising environment changes, some SaaS companies will look to reach cash flow break even on their existing reserves. Founders may reduce staff, particularly in recruiting or new projects that the company prefers not to finance. All of the cost of customer acquisition for a SaaS company is borne in the first month or so.

SaaS Payments 120

SaaS Payments Sales Recruiting Sales Hiring Payment Services 120

OpenView Labs

MARCH 8, 2021

B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. For all those reasons, hiring and management must be on point.

Sales Hiring 80

Sales Hiring Scale Sales Recruiting B2B 80

Sales Hacker

OCTOBER 30, 2018

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

SaaStr

JULY 9, 2019

Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. The next thing I would say we learned is really about removing all barriers to user acquisition. I’m from South Africa.

Scale 169

Scale Sales Recruiting Scaling SaaS Payments 169

Tom Tunguz

JULY 7, 2015

In every sales process for every SaaS startup, there is one ultimate internal champion advocating the purchasing decision. So, which departments within customers spend most on SaaS? Software companies targeting Human Resources and Sales teams are in aggregate each worth about $50B. Salesforce Sales 92%.

Sales Recruiting 111

Sales Recruiting Sales Hiring SaaS Scale 111

Practical Advice on SaaS marketing

NOVEMBER 5, 2016

No matter how wonderful your proprietary algorithms, the priceless virtues of your state-of-the-art platform, or the brilliance of whatever other sophisticated technologies you’ve got under the hood of your software-as-a service (SaaS) solution, here’s an unpleasant truth: Lots of your customers don’t really care.

Sales Recruiting 100

Sales Recruiting Technical Review SaaS Healthcare 100

Intercom, Inc.

SEPTEMBER 10, 2020

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. That experience led to his bestselling book, The Sales Acceleration Formula. I just don’t think sales have anything to do with product-market fit. A data-driven framework for scaling.

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

Totango

MARCH 19, 2021

The traditional customer journey infographic envisioned the customer’s experience from a sales and marketing standpoint, visualizing a funnel marking the steps from a lead acquisition through a sale, also known as the buyer’s journey. Keep in mind that onboarding can also begin in the presales process.

Sales Recruiting 124

Sales Recruiting Onboarding Branding Retention 124

Tom Tunguz

AUGUST 25, 2015

The SaaS ecosystem has been evolving incredibly quickly. Last week, Okta released a report Business at Work sweeps across SaaS to reveal these recent evolutions. Last week, Okta released a report Business at Work sweeps across SaaS to reveal these recent evolutions. Then finance tools for operations management and expenses.

Sales Recruiting 100

Sales Recruiting SaaS Data AWS 100

ProfitWell

DECEMBER 13, 2019

The goal in SaaS sales is not to convince your customer to buy your product there and then—it’s to win that customer over to your product for a lifetime. We’ll tell you how to use your understanding of a prospect to turn them into a delighted customer, what metrics to lean on, and how to build the perfect SaaS sales team.

Scale 61

Scale Sales Recruiting SaaS Sales 61

The Angel VC

DECEMBER 12, 2018

In that post, I looked at how long it took publicly traded SaaS companies to get to $100M in ARR and concluded that if your goal is to reach $100M in ARR, you should try to get there within 7-9 years after launch. Meanwhile, a few SaaS companies have shown even more spectacular growth.

Sales Recruiting 106

Sales Recruiting SaaS Payments Sales Hiring Scale 106

Sales Hacker

JANUARY 29, 2018

In this blueprint, we provide insights on how to structure your sales organization. The changes in SaaS require that we no longer look at salespeople as individual contributors, but rather a team that crosses disciplines, not just within sales but also across other parts of the organization such as marketing and product.

Sales Recruiting 74

Sales Recruiting Scale Sales Hiring Sales 74

Sales Hacker

AUGUST 3, 2020

We’ll also assume you sell a mid-market $50K ACV SaaS product. Your salary costs, according to Peak Sales Recruiting , are 90K on average and $180K OTE (on-target earnings). And a good AE will have already closed a sale or two. Also, unlike the AE role, SDRs require a manager. The AE Setup. The SDR Setup.

Sales Recruiting 91

Sales Recruiting Sales Hiring Investment Technical Review 91

FastSpring

NOVEMBER 28, 2018

This is even more important for a software-as-a-service (SaaS) company. Here are seven reasons why every SaaS company should start—or invest in an affiliate program. A SaaS affiliate program makes it possible for a customer to sell and market the product they already use to others. Affiliates Love SaaS Affiliate Programs.

Sales Recruiting 66

Sales Recruiting SaaS Business Social Media 66

OpenView Labs

DECEMBER 17, 2019

OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent. Product Managers Will Own a KPI. How many of your highest paid team members are in sales? The fact is that a great (albeit expensive) sales rep is worth every penny and has an obvious ROI.

Trends 67

Trends Sales Recruiting Technical Review SaaS 67

OpenView Labs

NOVEMBER 30, 2021

And there’s more and more bifurcation between the ‘haves’ – the fast growers – and the ‘have nots’ of SaaS than ever before. The new data reveals a similar picture for private SaaS startups. . The game has changed when it comes to recruiting. Today growth appears to be all that matters. Attract great talent.

Payment Services 80

Payment Services Benchmarks SaaS Payments Merchant Services 80

SaaStr

APRIL 17, 2019

Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. Steve has previously said, “Sales and marketing must be one team.” What would Steve most like to change in the world of SaaS?

DevOps as a Service 100

DevOps as a Service Sales Recruiting Scale Sales Hiring 100

OpenView Labs

OCTOBER 26, 2021

The exciting thing about prototypes is that large-scale experiments can be built through open-source projects , which companies like Netflix and Linkedin will do as a strategic way of recruiting top talent. . Begin by matching comparables—or let us do some of the heavy lifting for you with these pricing insights from 2,200 SaaS companies. .

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

SaaStr

DECEMBER 3, 2020

403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader.

Scale 180

Scale Sales Hiring Sales Recruiting Sales 180

SaaStr

NOVEMBER 2, 2019

As for Krish, under Krish’s leadership the team has grown to over 300 people and over 5,000 clients making it one of the next generation in truly global SaaS businesses started in India. In Today’s Episode We Discuss: * How Krish made his way into the world of SaaS and came to found one of India’s fastest growing SaaS companies in Chargebee?

Scale 131

Scale SaaS Payments Sales Recruiting Payment Services 131

Baremetrics

JUNE 30, 2021

You've got a brilliant SaaS startup idea. In fact, we've already built the SaaS financial model you'll actually use — but let's take a look at why this is especially important for SaaS startups. All the data your startup needs Get deep insights into your company's MRR, churn and other vital metrics for your SaaS business.

Startup 98

Startup Sales Hiring Sales Recruiting Deferred Revenue 98

Sales Hacker

SEPTEMBER 16, 2019

One of the biggest decisions you can make when setting up your sales team is whether to focus primarily on inside or outside sales. They seem to be completely at odds, with one focused on clients with a high acquisition cost and high ACV (annual account value), the other focused on a high sales velocity.

Sales Hiring 81

Sales Hiring Scale Sales Recruiting Payment Methods 81

Natalia Luneva

NOVEMBER 24, 2021

On this episode of the podcast, I interview Arthur Nobel and we discuss scaling SaaS companies. We interviewed about 47 founders, operators and experts that are well known in the SaaS community such as Sean Ellis, Mark Roberge and Nathan Latka. Levers of scaling a SaaS company. In our case these are: 1.

Scale 52

Scale Scaling Sales Recruiting SaaS 52

Intercom, Inc.

JULY 28, 2022

Those line charts showing fast-rising user acquisition or explosive ARR have been synonymous with the industry over the past decade. And for Intercom’s VP of Sales EMEA, Sanj Bhayro , scaling is just what you need to invest in to ensure growth becomes as constant and linear as it can be. Sanj: Well, it’s a pretty long one.

Scale 210

Scale Scaling Sales Hiring Sales Recruiting 210

Baremetrics

OCTOBER 8, 2021

Stripe is often the payment processor of choice for SaaS businesses because it can handle recurring revenue streams. Indeed, to get the most out of customer data, SaaS businesses often rely on a third-party analytics dashboard for everything from basic SaaS metrics to financial forecasting and customer segmentation. What is LTV?

Payment Services 94

Payment Services Payments SaaS Payments Payment Features 94

Chart Mogul

MARCH 21, 2019

Defining the 'how' and 'why' of your early sales culture helps make the right thing easy to do. In this post, I discuss sales culture at ChartMogul and share two examples of how our team strives to articulate value in conversations with customers. Sales culture at ChartMogul. Back to buyer-seller basics. I was hooked.

Sales Recruiting 68

Sales Recruiting Sales Technical Review Software Review 68

Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Sales Hiring 223

Sales Hiring Scale Sales Recruiting Underperforming Technical Team 223

The Angel VC

AUGUST 10, 2011

Today I'd like to tell you a bit more about what we at Point Nine Capital are looking for in SaaS startups (other sectors are something for another blog post). To put it as simple as possible, the health of a SaaS business is mainly determined by two factors: Customer lifetime value (CLTV) and customer acquisition costs (CAC).

Sales Recruiting 155

Sales Recruiting Startup Customer Lifetime Value SaaS 155

ProfitWell

OCTOBER 28, 2019

Today, we welcome the newest member of the SaaS class: Citrix. Plus, we spy acquisition upon acquisition. Welcome to the SaaS class, Citrix. Public markets value the revenue of companies with a subscription-model 2 to 3x higher than those with a one-time, transactional sales model. Your top subscription news.

Sales Recruiting 40

Sales Recruiting SaaS Advertising Subscription 40