SaaStr

JANUARY 9, 2020

Here are Gartner’s estimates of each segment: But, the SaaS/application layer is much more diverse than just 3 main vendors. It’s very hard to even get 5% market share across the entire application / SaaS layer. For example, Google put a lot of work into Google Hire, its recruiting SaaS product. But then shut it down.

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Sales Recruiting Scale Sales Hiring Cloud 287

SaaStr

JULY 14, 2022

What started as a simple WordPress blog in 2012 has now become the world’s largest community of SaaS executives, founders, and entrepreneurs. And SaaStr Europa brings 2,500+ SaaS execs, founders, and VCs together to Europe every summer. We were the first major SaaS event back in the SF Bay Area. SaaStr is turning 10!

Scale 304

Scale Sales Recruiting CTO Hire New CTO 304

Tom Tunguz

NOVEMBER 22, 2015

On December 2, SaaS Office Hours at Redpoint will welcome Maia Josebachvilli , VP of Strategy and People at Greenhouse, a fast growing recruiting software company. Maia is especially well known for her thought leadership in developing best in class recruiting metrics. She was also selected for Inc’s 30 under 30.

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Sales Recruiting Metrics SaaS Sales Funnel 100

SaaStr

MARCH 7, 2021

I thought it would be worth drilling down deeper into each of them, and sharing the learnings and mistakes: 1/ Spending less time fixing things, more time recruiting senior folks to own them. No one spends enough time recruiting as it is, after $1m ARR or so. Yes, you can manage the sales team yourself. You can do this.

Part-Time VPE 290

Part-Time VPE Sales Recruiting Sales Hiring Scale 290

SaaStr

JUNE 2, 2023

In 2020-2021, many SaaS startups faced a unique challenge. Wiz, one of the fastest-growing SaaS companies focused on security solutions, was one of them. Recruit diverse leaders The goal of hiring a revenue leader is to put gasoline on finding product market fit success. Some of the initial demand can be misunderstood.

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Sales Recruiting Sales Hiring Scale Branding 259

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Youre not alone.

Scale 100

Scale Engineering Acquisition Scaling 100

Tom Tunguz

JUNE 11, 2020

Recently, we welcomed Hollie Wegman to SaaS Office Hours to talk about marketing to developers. A recruiter in the audience submitted a question often discussed in startup boardrooms. I think things do catch fire and then acquisition will get more affordable. It was our first virtual event, and we had hundreds of people attend.

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Sales Hiring Sales Recruiting Product Marketing Startup 263

Chart Mogul

JANUARY 9, 2025

So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. Whats important to note is that each model targets a distinct customer persona and, therefore, has a unique approach to the customer journeyfrom brand awareness to sales and, ultimately, conversion.

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Scale Sales Hiring Startup Sales Recruiting 52

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & So the first question is what made SaaS so successful. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Customers love SaaS products and tools because it simply works. Transcript.

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SaaS Payments Metrics Payment Methods Scale 246

Intercom, Inc.

FEBRUARY 6, 2020

At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen. When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing. Turning a sales objection into a unique differentiator.

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Marketplace as a Service Scale Sales Recruiting Business 243

Tom Tunguz

FEBRUARY 10, 2016

As the fundraising environment changes, some SaaS companies will look to reach cash flow break even on their existing reserves. Founders may reduce staff, particularly in recruiting or new projects that the company prefers not to finance. All of the cost of customer acquisition for a SaaS company is borne in the first month or so.

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SaaS Payments Sales Recruiting Sales Hiring Payment Services 124

The Angel VC

AUGUST 10, 2011

Today I'd like to tell you a bit more about what we at Point Nine Capital are looking for in SaaS startups (other sectors are something for another blog post). To put it as simple as possible, the health of a SaaS business is mainly determined by two factors: Customer lifetime value (CLTV) and customer acquisition costs (CAC).

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Sales Recruiting Startup Customer Lifetime Value SaaS 155

Intercom, Inc.

SEPTEMBER 10, 2020

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. That experience led to his bestselling book, The Sales Acceleration Formula. I just don’t think sales have anything to do with product-market fit. A data-driven framework for scaling.

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Scale Scaling Sales Recruiting Sales Hiring 226

SaaStr

JANUARY 24, 2024

Mark Roberge , SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. From a GTM execution standpoint, they weren’t focused.

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Scale Sales Hiring Scaling Revenue 271

SaaStr

JULY 1, 2020

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. She manages a huge global team. Four, people in the sale? Jason Lemkin: None.

Merchant Services 252

Merchant Services Scale Sales Recruiting Sales 252

How To Buy Saas

MAY 21, 2025

Whether youre a startup , an SMB , or a global enterprise , the right ATS can streamline your recruitment process, save time, and help attract top talent in a competitive market. Recruitee Best Collaborative Recruiting ATS Pricing: Key Features: Ideal Use Case: 4. Whats the difference between an ATS and a recruitment CRM?

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Systems Review Sales Recruiting Sales Hiring Technical Review 52

SaaStr

JANUARY 7, 2020

We’re going to actually really dissect and go through a lot of the conventional wisdom of how to run a SaaS company and we’ll do that together. The first thing is, and this is a little crazy, but recruitment is incredibly overrated. How many people out here spend more than a third of your time recruiting?

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Sales Recruiting Sales Hiring Management Marketing 183

Sales Hacker

OCTOBER 18, 2024

Jonathan Moss (EVP at Experity) showcased an Account Plan GPT that streamlines sales and marketing account research for outbound efforts. Examples of automating workflows to solve ongoing challenges: Everyone shared use cases they’re trying for sales account research and lead generation workflows. Link to GPT.

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Sales Recruiting Software Review Scale AI 102

Tom Tunguz

JULY 7, 2015

In every sales process for every SaaS startup, there is one ultimate internal champion advocating the purchasing decision. So, which departments within customers spend most on SaaS? Software companies targeting Human Resources and Sales teams are in aggregate each worth about $50B. Salesforce Sales 92%.

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Sales Recruiting Sales Hiring SaaS Scale 113

Sales Hacker

MAY 6, 2021

What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)? The VP of Sales. Great VPs of sales have gravitas and tact, command the room and hold their end of the table regardless of who is on the other side. Singular focus on sales. As the title would hint at, the VP of Sales should focus on sales.

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VP of Engineering Sales Hiring Sales Recruiting Sales 118

Tom Tunguz

JANUARY 7, 2015

Second to Salesforce, LinkedIn is the second largest SaaS company in the world. Unlike most SaaS companies which are B2B, LinkedIn is a B2C2B company. LinkedIn attracts hundreds of millions of consumers to post resumes online and sells this data and access to its audience to advertisers and recruiters and salespeople.

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Sales Recruiting Benchmarks Metrics SaaS 100

OpenView Labs

APRIL 24, 2019

As a recruiter, I hear from many founders and sales leaders regularly about how many salespeople they need and how quickly they need them. And I’ve seen many startups who fail to make this distinction create a cycle of diminishing returns that impacts the trajectory of their growth for the long haul… especially in enterprise sales.

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Sales Recruiting Sales Hiring Scale Sales 89

Sales Hacker

OCTOBER 30, 2018

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

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Sales Recruiting VP of Engineering Scale Sales Hiring 111

SaaStr

FEBRUARY 26, 2019

Join Qualtrics Co-Founder and CEO alongside SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. It’s going to change how everyone thinks about cloud and SaaS for ever. Ryan Smith: That’s what happens in SaaS, right? We’re just getting started.

Acquisition 150

Acquisition Sales Recruiting Scale Sales Hiring 150

Stax

MARCH 18, 2025

The SaaS industry has seen explosive growth in the past decadeand this is expected to continue this year. Join the payments-led growth movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. Customer acquisition cost.

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Scale Payment Services Payments SaaS Payments 117

SaaSX

JULY 12, 2020

Determining if sales or customer success should own customer expansion and renewals is the age-old SaaS question. If you are a SaaS founder, sales, or CX leader you have probably spent a lot of time thinking about this topic. Who you recruit will impact the success of the model. Sales owns expansion and renewal.

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Sales Recruiting Sales Hiring Sales SaaS 90

Intercom, Inc.

APRIL 25, 2019

Given that the primary metric we measure growth in is revenue, it follows that sales feels growth more acutely than almost any other function. As the Senior Vice President of Sales for Pipedrive , she’s currently responsible for building nimble sales teams who drive sustainable revenue.

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Scale Sales Hiring Sales Recruiting Scaling 136

SaaStr

AUGUST 5, 2019

The SaaS business model has risen to popularity for many reasons – it’s fast-paced, creates residual revenue streams, and well, the multiples are strong. However, while many are flocking to reap the benefits of the SaaS model, truly understanding how it works sustaining success over time is not as easy as some make it look.

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Sales Recruiting Construction Scale SaaS 193

Tom Tunguz

AUGUST 25, 2015

The SaaS ecosystem has been evolving incredibly quickly. Last week, Okta released a report Business at Work sweeps across SaaS to reveal these recent evolutions. Last week, Okta released a report Business at Work sweeps across SaaS to reveal these recent evolutions. Then finance tools for operations management and expenses.

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Sales Recruiting Data SaaS AWS 100

OpenView Labs

NOVEMBER 16, 2021

For software-as-a-service (SaaS) companies, successfully achieving rapid growth and sustainable profitability is anything but simple. Before they know it, analysis paralysis sets in, and they find themselves consumed by a virtual alphabet soup of SaaS metrics and corresponding acronyms (CAC, ARR, ACV, LTV, to name a few). Big mistake.

Benchmarks 98

Benchmarks Scale Metrics Sales Recruiting 98

Sales Hacker

JANUARY 29, 2018

In this blueprint, we provide insights on how to structure your sales organization. The changes in SaaS require that we no longer look at salespeople as individual contributors, but rather a team that crosses disciplines, not just within sales but also across other parts of the organization such as marketing and product.

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Sales Recruiting Scale Sales Hiring Sales 90

OpenView Labs

MARCH 8, 2021

B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. For all those reasons, hiring and management must be on point.

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Sales Hiring Scale Sales Recruiting B2B 98

User Pilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

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Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

SaaStr

AUGUST 27, 2019

How to Design a Sales Comp Plan to Get You to $100M with Work-Bench, Movable Ink, MongoDB and Concert Finance. This panel will speak tactically to various comp design options as a way for management to determine and promote ideal behavior in their front-line teams. Meghan Gill | VP of Sales Ops @ MongoDB. FULL TRANSCRIPT BELOW.

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Sales Recruiting Sales Hiring Scale Sales 148

SaaStr

SEPTEMBER 13, 2020

Everyone knows Shopify for what it is today, but in the earlier days, it really was the best SaaS platform for SMB eCommerce providers. They started in the point of sale market, and then as the company scaled, they rolled out new value props and modules for payroll, or Toast capital, or ways to manage your employee base.

Sales Hiring 225

Sales Hiring Scale Payments Cloud 225

Sales Hacker

AUGUST 3, 2020

We’ll also assume you sell a mid-market $50K ACV SaaS product. Your salary costs, according to Peak Sales Recruiting , are 90K on average and $180K OTE (on-target earnings). And a good AE will have already closed a sale or two. Also, unlike the AE role, SDRs require a manager. The AE Setup. The SDR Setup.

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Sales Recruiting Sales Hiring Investment Technical Review 119

Andreessen Horowitz

FEBRUARY 8, 2024

But building a sales compensation plan that both aligns your sales team’s compensation with your customers’ objectives and recruits top salespeople can be incredibly difficult in usage-based pricing. Determine where your sales team makes your customers more successful In usage-based pricing, value = usage.

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Compensation Sales Recruiting Sales Systems Review 92