SaaStr

AUGUST 25, 2023

Dear SaaStr: As An Employee, As an acquired employee, How Do I Negotiate My Compensation in an Acquisition? They will likely get special retention packages that stretch out over 2-3+ years. and in some sad cases, sales and marketing — the acquirer doesn’t even want. Especially below the VP level. Right or wrong.

Compensation 162

Compensation Acquisition Sales Hiring Finance 162

Chargebee

DECEMBER 31, 2023

The success of any subscription-based business isn’t dependent solely on your customer acquisition efforts, but rather on the number of customers you retain. Your employees play a vital role in improving retention rates, from communicating value during the sales process to providing first-class customer service.

Retention 98

Retention Churn Acquisition Subscription 98

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. Best practices for effective customer acquisition and product-led growth. Focus on the right customer acquisition channels. What is a customer acquisition strategy?

Acquisition 102

Acquisition Strategy Social Media Underperforming Technical Team 102

SaaStr

NOVEMBER 14, 2023

Meghan Gill, SVP of Sales Ops and Sales Dev at MongoDB, shares different consumption-based compensation models that drive the right behaviors. They reoriented their sales team and de-incentivized reps from making deals upfront. It was creating friction in the sales cycle. This is MongoDB’s approach.

Compensation 169

Compensation Sales Azure AWS 169

Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Calculating the Cost of Customer Acquisition. Customer support for sales transactions.

Acquisition 63

Acquisition Retention Social Media Advertising 63

SaaStr

FEBRUARY 9, 2024

Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Let’s dive into what’s making that hybrid model successful: PLG and Sales Led? Given this, you must understand the role that each facet of the business plays in promoting that product, from marketing and sales to customer service.

Scale 298

Scale Sales Hiring Sales Marketing 298

User Pilot

JANUARY 19, 2023

Looking to improve your retention rates by reducing customer retention costs? This is why it’s critical to understand retention costs and how to reduce them. In this article, we’ll explore customer retention costs. Customer retention cost (CRC) is the amount you spend on customer retention over a specific period.

Retention 93

Retention Customer Lifetime Value Onboarding Acquisition 93

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. Adopting a product-led growth strategy to improve customer retention and maximize customer lifetime value.

Acquisition 76

Acquisition Benchmarks Customer Lifetime Value B2B 76

SaaStr

FEBRUARY 17, 2023

While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. Key Takeaways Don’t start too late with a plan to fight churn –– be ready to start tracking and monitoring churn and understand why customers leave.

Retention 237

Retention Revenue Startup Sales Hiring 237

User Pilot

APRIL 22, 2024

In this article, we’ll share 17 best practices that you can implement today to increase retention , revenue, and engagement. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development. But what strategies work? Book a demo to give it a try.

Customer Success 76

Customer Success Retention Software Review Customer Lifetime Value 76

SaaStr

JANUARY 25, 2024

But as a rule: Top engineers will all be given retention packages, extra money / RSUs / options designed to keep them for 2-4 years. Then, either: They’ll want to keep everyone for a while; or They won’t see the value in keeping much of sales, marketing, finance, etc. All engineers and product people will want to be kept.

Startup 255

Startup Sales Hiring Finance Acquisition 255

Neil Patel

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers. Customer acquisition is your business’s process of bringing in new customers. What Is the Purpose of Customer Acquisition?

Acquisition 132

Acquisition Outsourcing Services Social Media Scale 132

Chargebee

MAY 12, 2023

As the focus in SaaS moves from ‘solely growth’ to ‘growth and profitability,’ customer retention finds its long-due moment under the sun. For starters, a better retention rate […]

Retention 76

Retention Acquisition SaaS Sales 76

User Pilot

FEBRUARY 4, 2023

Wondering how you can make the most of your growth analytics to boost average revenue per user, and retention, and drive product growth ? Meanwhile, growth analytics is more concerned with overall user behavior , such as average revenue, conversion rates, retention rates, and more. The growth metrics you should be tracking.

Acquisition 95

Acquisition Retention Churn Metrics 95

Chart Mogul

JUNE 1, 2023

Companies with best-in-class retention grew at least 1.8x In an uncertain market, customer retention is key. So if you are keeping a close eye on your retention metrics this year, you’re not alone. Retention is one of the most important metrics when building a successful SaaS business. What is customer retention?

Retention 90

Retention Metrics Benchmarks SaaS 90

ProfitWell

MARCH 25, 2020

Acquisition is the weakest growth lever. We studied the levers—acquisition, retention, and monetization—of 512 SaaS companies. We found that monetization and retention have much higher revenue impacts than acquisition when considering the same level of impact across each growth lever. What is customer retention?

Acquisition 52

Acquisition Retention Payments SaaS Payments 52

Baremetrics

MARCH 23, 2021

Cohort retention analysis is a strategy aimed at improving retention and reducing customer attrition. Customer retention is essential for the long-term stability of any SaaS company. It is a steep challenge to generate sustainable, consistent profits from new customer acquisition alone. What is Cohort Analysis?

Churn 98

Churn Retention Data Analysis Acquisition 98

SaaStr

NOVEMBER 24, 2021

The SaaS sales model seems so well-established, as hundreds of founders build their businesses and raise funding. Mark Roberge, Founder of Stage 2 Capital and Senior Lecturer at Harvard Business School, shares insights from his years of experience into common SaaS sales missteps and how you can avoid them.

Sales Hiring 224

Sales Hiring Scale Compensation Sales 224

User Pilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? Ben Williams talk on product-led sales. Ben Williams talk on product-led sales. In the sales-led model (SLG) , it’s the sales reps who nurture leads and close deals.

Scale 99

Scale Sales Software Review Retention 99

User Pilot

JANUARY 9, 2023

Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. How can a personalized experience help drive retention? What personalized customer retention strategies are open to you? Who are they?

Customer Lifetime Value 91

Customer Lifetime Value Retention Marketing Scale 91

SaaStr

NOVEMBER 11, 2020

Such an acquisition model means shorter sales cycles and more efficiency in lead qualification, with complete emphasis on the customer experience. The quicker time to value creates sustainable growth and lowers cost to acquisition. But there is more to it than customer acquisition.

Scale 183

Scale Sales Acquisition Consulting 183

SaaStr

SEPTEMBER 29, 2022

Free user acquisition. Free user retention. Stage 2: Prove free user retention. Stage 3: Prove scalable quality user acquisition. It’s time to reduce the customer acquisition cost by experimenting with content marketing and virality. As a result, your growth team gets limited to user acquisition.

Technical Review 272

Technical Review Technical Advisors Scale Compensation 272

CustomerSuccessBox

MARCH 25, 2022

Then while considering customer acquisition cost (CAC) why miss out on customer retention cost (CRC)? About customer retention cost. It is the cost spent on the retention of customers by the total active customers. Customer retention cost (CRC) = Annual cost on customer retention / No of active customers.

Retention 52

Retention Customer Lifetime Value Acquisition Churn 52

Baremetrics

AUGUST 1, 2021

So what works (and doesn’t work) as a SaaS acquisition strategy? In this article, you’ll learn 5 keys to building a purpose driven acquisition strategy for your SaaS and how to avoid common mistakes along the way. SaaS Customer Acquisition: Getting the basic right How to Build a Purpose-driven SaaS Customer Acquisition Strategy 1.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Mucker Capital

JANUARY 9, 2024

In this Mucker Growth session, Julius Lai from ArtShare d iscusses customer retention, which is often overlooked but essential for startups facing growth challenges. Customer retention is often considered a complex puzzle, but it can become more manageable when one comprehends the wealth of customer data available.

Retention 52

Retention B2C Scale Acquisition 52

Chargebee

MAY 16, 2023

As the focus in SaaS moves from ‘solely growth’ to ‘growth and profitability,’ customer retention finds its long-due moment under the sun. For starters, a better retention rate […]

Retention 52

Retention Acquisition SaaS Sales 52

SaaStr

JULY 27, 2023

Generally speaking in most acquisitions: All engineering and most/all product employees will be retained. Many times, with a retention package. Sales + success individual contributors are retained, but sometimes with short-term goals. Most acquirers don’t support a true stand-alone sales team forever, even if they should.

Acquisition 191

Acquisition Finance Engineering Retention 191

SaaStr

MARCH 27, 2024

It sells sales, marketing, support and more tools. 60% of Its Pro and Enterprise Customers Use 2 or More HubSpot Products HubSpot has stopped breaking down its revenue per product, but going multi-product is the key to their growth at scale, with their Sales / CRM product the #1 driver of growth. And second, so many of us use HubSpot.

Scale 272

Scale Cloud Scaling Pricing 272

Baremetrics

MARCH 9, 2021

The retention rate is the percentage of customers that stay with your business over a given period of time. Churn rate is the flip-side of retention rate; it's the number of customers, expressed as a percentage, who cancelled. 5 How to Improve Customer Retention Rate 6 What High Customer Retention Rate Really Means.

Retention 82

Retention Acquisition Churn Metrics 82

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 98

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 98

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

APRIL 24, 2022

Don’t Hire a VP of Sales Everybody Loves. The Private Equity Math of 1+1=3 in SaaS Acquisitions. SaaStr 548: How to Build a Super High-Retention Sales Team with Twilio SVP & GM of North America Sales, Alice Katwan. Top Podcasts This Week: 1.

Sales Hiring 286

Sales Hiring Revenue Scale SMB 286

SaaStr

OCTOBER 16, 2023

Having to use their sales team for future expansion, that also sells 4 other products? I left my first startup after 20 days, post-acquisition. Especially if the sale is around 5 years or so, that’s when everyone gets tired. Sometimes, all the fancy titles and retention packages won’t cure being tired. That can be tough.

Startup 274

Startup Consulting Acquisition Retention 274

Tom Tunguz

MAY 10, 2019

A public market investors asked me if there are any patterns in the list of recent software IPOs with the best sales efficiencies. And since expanding an existing customer costs significantly less than acquiring a new one, these expansion dollars require far fewer (and potentially zero) sales and marketing investment.

Development 238

Development Sales Acquisition Retention 238

ProfitWell

SEPTEMBER 16, 2019

During our conversation, Hiten and I walk through how freemium acts as an acquisition strategy as opposed to a revenue driver, how product teams need to think about things differently, and why it’s important to understand customer psychology when building your own freemium product to make everything work together. Subscribe and Listen.

Acquisition 99

Acquisition Revenue Scale Retention 99

Chart Mogul

MARCH 23, 2023

And, is your poor retention the reason for your slower growth in 2023? If you’re unsure, check your retention metrics. Gross revenue retention (GRR) and net revenue retention (NRR) are the key metrics to understand how well … How good is your business at retaining customers?

Retention 52

Retention Metrics Revenue Scale 52

Totango

JANUARY 26, 2021

What Is Churn Rate and How Does It Relate to Customer Retention? Churn and retention are flip sides of the same coin so that you can reduce one by raising the other. Retention rate represents how many of the same group of customers you kept over the same time frame. Prioritize Churn Prevention to Increase Retention and Revenue.

Churn 89

Churn Retention Underperforming Technical Team Technical Review 89