SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. GC thinks about building out your Go-To-Market team in 3 ways: Short vs. long-term needs Product maturity Experimental vs. scale Short-term vs. long-term needs. Experimental vs. Scale.

Scale 286

Scale Sales Hiring Sales Marketing 286

FastSpring

MAY 14, 2019

Here’s how your company can benefit from switching from a perpetual license to a subscription plan. Reason #1: Subscriptions support product innovation. Whether you call it market expansion or customer acquisition, the underlying idea is the same. Reason #2: Subscriptions increase the accessibility of your software.

Payment Features 68

Payment Features Payment Methods Subscription Payment Services 68

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

FastSpring

SEPTEMBER 24, 2020

Revenue refers to the total earnings a company generates through its core operations like sales of products or services, rents on a property, recurring payments , interest on borrowings, etc. The Future of Revenue: Subscription Revenue. As mentioned above, subscription payments create a recurring payment cycle.

Payments 83

Payments Payment Methods Payment Features Payment Services 83

Neil Patel

APRIL 12, 2021

They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. Why Should You Launch a Subscription Box? According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 Recurring Business Revenue.

Outsourcing Services 123

Outsourcing Services Payment Methods Subscription Payment Features 123

Chart Mogul

APRIL 15, 2021

Keeping your pace of growth while going through an acquisition is difficult. He noticed almost right away that it would be easy to re-package what they created for internal use as a product and sell it as subscription-based software. Acquisition by Sage. A similar shift has also occurred in their strategy after the acquisition.

Acquisition 83

Acquisition Data Scale Banking 83

SaaStr

OCTOBER 26, 2022

That’s Freemium at scale. But payments can be low gross margin, and they are for Wix. Business Solutions” including payments has gross margins of only 21%. Pure software (“Creative Subscriptions”) has more traditional software gross margins of 61%. But user acquisition marketing isn’t being touched.

Payments 245

Payments Payment Solutions Payment Methods SaaS Payments 245

Andreessen Horowitz

APRIL 23, 2024

They also talked about the difficulties — and potential advantages — of selling into small businesses, taking alternative approaches to interviewing candidates, and the importance of keeping culture a vital part of a company as it scales. The opportunity is to leverage that trust factor to drive customer acquisition, and it has worked for us.

Payments 112

Payments Forecasting Payment Services Payment Solutions 112

Tom Tunguz

MAY 11, 2023

Salesforce catalyzed cloud-delivery & annual subscription model in the enterprise, upending decades of selling software with perpetual licenses. Novel content creation techniques used the right way might enable a new form of inbound lead acquisition. AI enables ABM-at-scale. The iTunes store launch in 2008 enabled Uber.

AI Search 174

AI Search AI Scale Cloud 174

Andreessen Horowitz

SEPTEMBER 13, 2023

Of the 50 companies on the list, only 5 are products of, or acquisitions by, pre-existing big tech companies: Bard ( Google ), Poe ( Quora ), QuillBot ( Course Hero ), Pixlr ( 123RF ), and Clipchamp ( Microsoft ). While not at the same scale, Leonardo has been able to pick up millions of users alongside Midjourney’s continued ascent.

Generative AI 145

Generative AI AI ChatGPT Artificial Intelligence 145

Tom Tunguz

AUGUST 2, 2016

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. As many of these channel partners move to newer distribution models, the brokerage channel model in particular, they represent an efficient and leveraged customer acquisition channel.

Outsourcing Services 111

Outsourcing Services SMB Acquisition Scale 111

Chart Mogul

AUGUST 20, 2020

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. The better prepared you are for an acquisition, the smoother it’ll go, leaving you financially, operationally, and psychologically stronger during negotiations. Know your numbers.

Acquisition 52

Acquisition Startup Technical Review Scale 52

SaaSOptics

FEBRUARY 13, 2022

Based on a 2019 survey, Gartner forecasts that eighty-four percent of new software will be delivered as SaaS , and this percentage is expected to increase as existing providers transition to a subscription-based model. The main difference between accounting for a subscription vs. a traditional business is the method used.

Payment Features 105

Payment Features Outsourced Development SaaS Software Review 105

SaaStr

MAY 25, 2022

He also shares some eye-opening insights on how Expensify scaled over the years. Expensify scaled by breaking through the clutter. These professionals had to earn their spot by selling Expensify subscriptions. If your business model is based on buying each customer, you cannot do that profitably at scale.

Scale 274

Scale Marketplace as a Service Business Model Advertising 274

SaaStr

JANUARY 15, 2021

Spending more on R&D at scale, not less. This is pretty consistent with other Cloud leaders at scale. #5. This is how a lot of us end up looking at scale. While I’m super excited Qualtrics is spinning out into its own public company, the company grew subscriptions an impressive 46% last year under SAP.

Enterprise 280

Enterprise Scaling Investment Revenue 280

Chart Mogul

APRIL 15, 2021

Keeping your pace of growth while going through an acquisition is difficult. He noticed almost right away that it would be easy to re-package what they created for internal use as a product and sell it as subscription-based software. Acquisition by Sage. A similar shift has also occurred in their strategy after the acquisition.

Acquisition 52

Acquisition Data Scale Banking 52

SaaStr

DECEMBER 27, 2020

But New Relic has continued to scale, crossing $650,000,000 in ARR (or so) and a $4B market cap. Slow growth means a low multiple. If New Relic had even 120% NRR, it’s growth rate with the exact same rate of new customer acquisition would be 137% instead. It’s the secret to scaling effectively.

Scale 321

Scale Outsourced Development SMB Cloud 321

User Pilot

MAY 2, 2024

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. Key metrics to measure customer retention include customer retention rate , customer churn rate , customer acquisition cost, and customer effort score.

Retention 83

Retention Metrics Strategy Scale 83

User Pilot

FEBRUARY 26, 2024

Digital product metrics can be grouped into five broad categories: acquisition , activation , engagement , satisfaction , and revenue metrics. Are you aiming for user engagement, acquisition, or revenue growth? For example, early-stage businesses will do well to prioritize user acquisition, activation, and engagement over all else.

Metrics 85

Metrics Customer Lifetime Value Scale SaaS 85

Intercom, Inc.

AUGUST 27, 2020

?. The subscription model has revolutionized virtually every industry. Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. Success in the subscription economy isn’t about having the best product; it’s about having the strongest customer relationships. Over the last 7.5

Scale 211

Scale Payments Subscription Payment Features 211

Chargify

OCTOBER 21, 2020

As many leading companies know, customer subscription management isn’t a “set it and forget it” concept. It is important for businesses to constantly analyze the health of their subscription model to make sure it is truly working for their customers and their bottom line. Objectively Measuring Your Subscription Business.

Subscription 63

Subscription Payment Features Payment Services SaaS Payments 63

SaaStr

JULY 9, 2019

Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. Want to see more content like this? Join us at SaaStr Annual 2020.

Scale 172

Scale Sales Recruiting Scaling SaaS Payments 172

OPEXEngine

AUGUST 17, 2021

With the explosive growth of the SaaS business model impacting businesses worldwide, many are navigating SaaS financial operations and subscription management for the first time. It’s easy to see why this approach won’t scale as your business grows. Spreadsheets and disconnected systems open the door for errors.

Payment Services 52

Payment Services B2B SaaS Payments Payments 52

ProfitWell

MARCH 25, 2020

Acquisition is the weakest growth lever. We studied the levers—acquisition, retention, and monetization—of 512 SaaS companies. We found that monetization and retention have much higher revenue impacts than acquisition when considering the same level of impact across each growth lever. How do we know this? Improve ROI.

Acquisition 52

Acquisition Retention Payments SaaS Payments 52

Clouded Judgement

APRIL 11, 2024

As a public company with significant scale, it’s hard to grow quickly if you have to rely solely on new customers for that growth. At $200M+ ARR, businesses have built up a substantial base of recurring revenue streams that have already paid back their initial CAC.

Cloud 177

Cloud Software Azure AWS 177

Practical Advice on SaaS marketing

OCTOBER 9, 2012

If you manage a software-as-a-service (SaaS) company, at some point you'll be forced to make a tough decision about your customer acquisition process: Feed it or starve it? Because of the way the SaaS business model works, if you feed the customer acquisition process, you hurt profits and burn cash.

Acquisition 124

Acquisition Scale SaaS Headcount 124

Clouded Judgement

MARCH 22, 2024

And once a customer has paid back the initial acquisitions costs to acquire it, all future streams of revenue can loosely be described as a cash flow annuity. Most public companies don’t report net new ARR, so I’m taking an implied ARR metric (quarterly subscription revenue x 4).

AI 183

AI Revenue Cloud Technical Advisors 183

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 94

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 94

Chargify

APRIL 23, 2019

According to a study by the Startup Genome Project of more than 3,200 startups, they found that “70% [of startups] fail because of premature scaling.” Understanding which stage your SaaS business is in can help determine the appropriate time to scale to the next phase—and do so successfully. Let’s get started. Pre-Startup.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

SaaStr

NOVEMBER 2, 2019

How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. Billion acquisition is just one milestone in the early innings of the company’s story. Does it have to be in person?

Scale 133

Scale SaaS Payments Sales Recruiting Payment Services 133

BrightBack

JANUARY 17, 2022

billing, product, CRM, support), to deploy and test personalized user experiences that actually save customers, and to hire product managers with the time to run ongoing experiments, track results, and optimize at scale.

Payments 59

Payments Payment Methods Payment Features Payment Solutions 59

Clouded Judgement

APRIL 5, 2024

They’ve shown they can hit escape velocity, at scale, with profitability. ” Acquisitions become tougher because the preference stack is higher. My point of this post is simply to point out some of the challenges that arise from a hype round at an “at scale” valuation. That’s super unique.

Cloud 161

Cloud Scale Pricing Revenue 161

ProfitWell

MARCH 12, 2020

The subscription-based economy boom has brought with it more competition than ever before, raising the bar for companies trying to offer recurring products or services to their customers. However, behind the boom lies the rising consumer demand for subscriptions. Payment processing. Customer support. Bookkeeping.

SaaS Payments 59

SaaS Payments Subscription Payment Features Payments 59

User Pilot

OCTOBER 5, 2023

Faster scaling : By automating repetitive tasks, growth teams not only avoid human error but also shorten the time to project completion. With automation, you’ll get things done at scale and achieve results faster without a linear increase in labor costs. For example, imagine you have an invoicing software.

Scale 95

Scale Marketing Growth Marketing Payment Features 95

SaaStr

JULY 5, 2019

The Ultimate Guide to Scaling, Sales & Raising Capital (i.e., A look at what it takes to do enterprise SaaS sales at scale. #8. Why Your Cost of Sales Generally Doubles as You Scale. What’s A Typical Price Increase I Can Expect When Renewing A SaaS Subscription? a PDF of Our Top 100 Answers on Quora).

Sales Hiring 175

Sales Hiring Scale Venture Capital Acquisition 175

FastSpring

JUNE 28, 2019

When companies look at strategies to scale their business there’s almost always a prevalent focus on customer acquisition. As interest in subscription services continues to rise, maximizing customer lifetime value becomes even more important than ever before. Customers may choose to opt out of a subscription service.

Churn 67

Churn Payment Services SaaS Payments Payment Features 67

FastSpring

SEPTEMBER 2, 2020

When you’re trying to decide how to scale your business and how to calculate profits, there are tons of metrics out there you can use. Depending on what calculation you use, LTV can paint an honest picture of whether your customers are spending and staying long enough to cover acquisition costs and hopefully—make you a profit.

Scale 128

Scale Payment Methods Payments SaaS Payments 128