Remove Acquisition Remove Enterprise Remove Payment Features Remove Underperforming Technical Team
article thumbnail

Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Plain and simple.

article thumbnail

Gross Retention vs. Net Retention: What’s the Difference?

Totango

To make it to the Super Bowl, a football team must have two things: a strong defense and a strategic offense. The defense maintains a good field position and prevents the opposing team from scoring points, while the offense orchestrates smart plays to gain additional yards and score points. What is gross retention? Calculate it!

Retention 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

SaaStr

What should you look for in an Enterprise rep vs. a Mid-Market rep? How should you handle presenting challenges to your C-suite team when you’ve just joined the company? The bad news is it wasn’t driving the results they wanted. Lattice had limited resources and a small team, which meant they needed to focus in.

Scale 217
article thumbnail

Ten Pearls Of Enterprise Software Startup Wisdom From My Friend Mark Tice

Kellblog

” Mark’s been a startup CEO twice, selling two companies in strategic acquisitions, and he’s run worldwide sales and channels a few times. Mark’s a seasoned startup executive, he’s go-to-market oriented, and he has some large-company chops that he developed earlier in his career.

article thumbnail

Product-Led Growth vs Sales-Led Growth: A Quick Comparison

Frontegg

PLG companies now have doubled the median Enterprise Value (EV) from the public SaaS index. Sales-Led Growth is all about marketing and sales teams. For example, if the marketing team is not able to generate quality leads for the sales reps, the whole process is stuck. Customer Acquisition Cost (CAC).

Scale 105
article thumbnail

Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. billion acquisition more so than GitHub. Its product drives the acquisition, retention and expansion. I have a team of people who work on numbers. Enterprise value per revenue is 10X.

article thumbnail

Proactive Churn Prevention Promotes Customer Retention

Totango

For example, if you sell a subscription SaaS product, a simple procedure for calculating your monthly churn rate would be: Take how many subscribers canceled their subscriptions that month. The retention rate is calculated in a similar way, except you start with how many subscribers renewed their subscription that month.

Churn 90