Practical Advice on SaaS marketing

JUNE 3, 2017

When they talk about their websites, I find that marketing people fall into two groups: One group thinks their website is awful. But it’s really just one part of a comprehensive customer acquisition strategy. SaaS companies need to get people to actually use the solution, renew their subscription, and upgrade.

AWS 100

AWS Social Media Acquisition Subscription 100

Tom Tunguz

JANUARY 9, 2013

Because of the competition, tablet prices are plummeting - I saw a $49 7inch tablet ( and some were giving Nexus 7s away for free with subscription. The fastest path to that end for incumbents is acquisition of startups like these. Walking through the halls of CES, every Android phone is identical. LG has copied each Samsung model.

Startup 100

Startup Outsourced Development AWS Marketing 100

ChurnZero

MARCH 31, 2022

A: First, you need to separate subscription cost of goods (COGS) from overall COGS. tech ops, AWS, technical support). Q: For customer acquisition cost, how far back should the numerator and denominator “lag”? Q: How do you think about calculating gross margin/cost of goods for pureplay SaaS? BUT NO ONE DOES THAT.

Customer Success 98

Customer Success Metrics Technical Review Scale 98

OPEXEngine

OCTOBER 17, 2019

SaaS vendors delivering subscriptions as well as professional services typically have gross margins between 60-70%. Better cost management of professional services for companies selling services alongside subscriptions. SaaS vendors with no professional services have the highest gross margins, typically above 80%.

Scale 40

Scale SaaS AWS Revenue 40

OPEXEngine

JUNE 29, 2020

Think of it this way: most SaaS companies have high customer acquisition costs, as you have to invest heavily in sales and marketing in order to realize high growth. Read on to find out more! How does the Rule of 40 work? The Rule of 40 essentially reflects the tradeoff between growth and profit. What if your business has a low growth rate?

Benchmarks 52

Benchmarks SaaS Sales Hiring Scale 52

OpenView Labs

JANUARY 29, 2020

This guide, by LinkedIn’s Head of Global Monetization Strategy Josh Gold, is intended to teach subscription-based businesses how to evaluate whether the freemium model will drive revenue and lead gen for their business or result in failure. Freemium: It’s About Acquisition, Not Revenue. Freemium benchmarks.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

ChurnZero

AUGUST 11, 2020

Customer retention, along with new customer acquisition, has been challenging for most companies when the pandemic hit. While you might be tempted to renew their subscription or sell them a new product, the best course of action is to empathize with their current situation and listen to what they truly need.

Retention 97

Retention Strategy Underperforming Technical Team Software Review 97

OpenView Labs

FEBRUARY 11, 2021

Offering free usage is par for the course as a SaaS customer acquisition strategy. For example, when coming to a cloud vendor, deciding to be vendor agnostic at the time of product design ensures you aren’t tied down to AWS, Microsoft Azure, or Google Cloud. Most subscription plans have it.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

SaaStr

SEPTEMBER 12, 2019

At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. billion acquisition more so than GitHub. Its product drives the acquisition, retention and expansion. Many of our users begin their journey with Slack on our free subscription plan.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

Sylvia Ng

FEBRUARY 17, 2016

3+ years of experience in product management, user acquisition marketing or similar fields. Experience with new and current user acquisition. Work across the stack: mostly Python/Flask, PostgreSQL, JavaScript (React/JQuery/Backbone) and working with AWS. What do all these job descriptions tell us about growth engineering?

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Intercom, Inc.

DECEMBER 13, 2018

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. The shift to mobile, the shift to subscriptions – especially with our gaming partners – was very similar.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

SmartKarrot

JANUARY 18, 2021

And to look further, their subcategories are the below ones: Scaling Increase number of customers Diversify products Lower customer acquisition cost Optimize online performance. Reduce customer acquisition cost. The same principle applies to customer acquisition cost (CAC). They are: Scaling Customer Lifetime Value.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10

Casey Accidental

DECEMBER 11, 2023

Acquisition, retention, and monetization potential of your first product is another reason B2B tends to expand earlier. From a customer acquisition perspective, the companies grew in very different ways too. Pinterest significantly evolved how its core product worked, changing both the acquisition and retention loops over time.

Payments 113

Payments Scale Payment Solutions Technical Review 113

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Customer acquisition. But also generally pretty high CAC, customer acquisition costs. Customer Lifetime Value (LTV). & a few others.

SaaS Payments 237

SaaS Payments Metrics Payment Methods Scale 237

SaaStr

APRIL 24, 2020

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. John Mellor: So, it evolved into the acquisition roadmap. billion in annual revenue.

Scale 215

Scale Leadership Strategy Technology 215

Chart Mogul

DECEMBER 22, 2021

Our mission is to build the world’s most powerful subscription analytics platform for the SaaS community. Building the leading subscriptions analytics platform means listening to our customers, and implementing changes to the product that bring them the most value. This year, we also migrated ChartMogul to AWS cloud.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

SaaStr

JUNE 1, 2021

I’m going to skip by my life story, and how I grew up as a small child in India, and how the dusty streets influenced my take on unit economics, and SaaS subscription models. I would love to say, “Oh, I wrote this software, and I put two servers on AWS, and put a credit card form up, and the money just kept flowing in.”

Part-Time VPE 224

Part-Time VPE Technical Cofounder CTO Hire New CTO 224

Baremetrics

FEBRUARY 19, 2018

one related to selling your main product such as subscription services, and another for billings from your onboarding/consulting sales. For example, Amazon Web Services or AWS in the bank description is very likely to go to Cost of Revenue under Hosting. Sales & Marketing. Next, we set up your Sales & Marketing (S&M) costs.

Startup 81

Startup DevOps as a Service Customer Lifetime Value SaaS 81

SaaStr

JULY 1, 2020

I’m looking at it and I’m like, “Who’s got the Wall Street Journal subscription? There’s customer acquisition, and then, there’s your existing customers. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. Jason Lemkin: Got it.

Merchant Services 179

Merchant Services Scale Sales Recruiting Sales 179

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. While that’s the case, paid advertising was always a key—and highly effective—component of Buildium’s customer acquisition strategy.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Unbounce

JULY 30, 2019

November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. A mystery box takes an awful lot of the pressure off visitors looking for a meaningful gift. This is why planning is so important. Jonathan Naccache, Webistry. .

Scale 111

Scale Branding Underperforming Technical Team AWS 111

SmartKarrot

JANUARY 18, 2022

Talview offers various services including talent acquisition, online assessments, asynchronous and live video interviews, talent management, remote proctoring, behavioral insights, recruitment marketing, and more. The company offers a data analytics platform based on Amazon Web Services (AWS), Google Clouds, and Microsoft Azure.

SaaS Payments 11

SaaS Payments Payment Solutions Payment Methods Payments 11

Sales Hacker

OCTOBER 7, 2021

Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). As the Chief Growth Officer for Wheels Up she focuses on revenue generation through new client acquisitions within the sports, entertainment, and corporate sectors.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130