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2024 Predictions

Tom Tunguz

US VC investment falls from $275b in 2022 to $200b in 2023 & sustains at about $200-220b in 2024 as LP interest in venture attenuates after the euphoria in 2020 & 2021. The hangover from web3’s raucous 2022 extends into 2023. PE Public Take-Private in 2023 Value, $b 1 Coupa 8 2 New Relic 6.5 Score : 0.5.

AI Search 216
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Building Resilience Through Efficient Scaling In 2023 with ICONIQ Growth General Partner, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds (Video)

SaaStr

Pepper shares that ICONIQ, a venture capital firm with $10B under management, made fewer investments last year than ever before. It was a tough growth environment, but it feels like it’s changing in 2023. As we look to 2023, median topline growth is expected to be roughly in line with 2022 growth. Sign up HERE!

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Big on impact; short on investment: Key trends from the 2022 Customer Success Leadership Study

ChurnZero

Related: Which Customer Success best practices should you keep or let go in 2023? of Customer Success teams have fewer than 50 team members, and most teams surveyed fall well below industry benchmarks on CS team headcount. This dedicated role shows investment in Customer Success and a greater level of maturity in the function. .

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How Marketers Are Spending Their Money in 2023 (We Asked 8032 Marketers)

Neil Patel

11% said they would maintain their SEO budget going into 2023. A staggering 98% said they would invest in AI tools in 2023. The main reason why revolved around these 3 main points: Save money by automating content creation Reduce the amount of time spent on creating content Ability to reduce headcount in the content department.

Marketing 144
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5 Interesting Learnings from Atlassian at $3+ Billion in ARR

SaaStr

Cloud revenue growing 55% — and Atlassian reaffirms 50% Cloud growth for 2023 and 2024 also! It fuels Atlassian’s confidence in predicting a strong 2023 and 2024 as well. #3. Atlassian plans to double its headcount over the coming few years. No slow down from Atlassian. #2. This is about as low as it gets in SaaS.

Scale 234
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The average customer success budget ranges from $110,500 to $667,250

ChurnZero

At most SaaS companies, the line item for customer success budgets is dedicated to headcount. This is why on our annual survey of customer success leaders , we ask about “non-headcount budgets.” This non-headcount approach is a technique for understanding how SaaS companies are investing in the needs of their customer success teams.

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5 Predictions about the Future of Customer Success in 2024 with Gainsight CEO Nick Mehta and SaaStr CEO Jason Lemkin

SaaStr

SaaStr CEO Jason Lemkin also wrote how Customer Success has now morphed into part of the sales team and that the 2024 trends in CS include everyone wanting to eliminate humans from support to replace that headcount with AI and bots. So e ven if you had a hard 2023, there’s magic in this chart. From 2022 to 2023, it grew 0%.