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The Typical Startup Saw a 24% Increase in Sales Cycle in 2023

Tom Tunguz

Sales cycles shifted dramatically in 2023. Slower sales cycles create pipeline shocks & startups are feeling the impacts. The average startup saw a 24% increase in sales cycle from early 2022 to 2023. 60 day sales cycles are now 75 days. But the latency isn’t evenly distributed.

Startup 321
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As You Scale, About Half Your Team Will Be in Sales and Marketing

SaaStr

Sales-driven SaaS startups end up with about half their headcount in sales and marketing. Sales doesn't. — Jason BeKind Lemkin (@jasonlk) February 17, 2022. 2x the sales headcount you thought you did to hit the full plan for this year, and Q1 of next year. Hint: ~2x What You Think.

Scale 335
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Top 10 Insights from the 2022 Startup Sentiment Survey

Tom Tunguz

Over the past week, I’ve analyzed the nearly 500 responses from founders who responded to the 2022 Market Conditions Survey. Top 10 Insights from the 2022 Startup Sentiment Survey. 30% of respondents have observed longer sales cycles. Longer sales cycles may be a leading indicator of slowing demand.

Startup 211
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Dear SaaStr: How Many Sales Reps Do I Really Need?

SaaStr

Dear SaaStr: How Many Sales Reps Do I Need? You can back into how many sales reps you’ll need in SaaS. Your VPs and Directors of Sales and sales ops and rev ops leaders and sales engineers are cost centers here. Assume 1 sales manager for each 8 sales professionals. 75 yield = 30 sales professionals.

Scale 249
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Advice Every SaaS Founder Needs to Know in 2024 with Sam Blond and Jason Lemkin

SaaStr

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. Sam just finished 18 months at Founders Fund after joining in mid-to-late 2022. In 2021 and 2022, the money was a net negative, and what GTM organizations did was twofold.

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How Layoffs in Startupland Differ Between B2B & B2C Companies

Tom Tunguz

B2B companies have reduced headcount to a greater extent than at any time since 2020. The main challenges facing B2B startups today are decreases in seat counts as their customers downsize & slower sales cycles which creates volatility in bookings , which has caused more layoffs than an anytime in the last four years.

B2C 279
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5 Interesting Learnings from Okta at $2 Billion in ARR

SaaStr

A nice sweet spot for a mix of inside and outside sales. #3. Slowing headcount growth — like lots of others. Okta headcount grew 32% year-over-year, fairly consistent with revenue growth, but then Okta like others slowed down hiring. And that’s up from 118% at IPO. #2. ProServ is only 3% of Okta’s revenues.

Scale 281