SaaStr

JUNE 28, 2023

2022 Growth Was Down from 2021, But Almost the Same as 2020. Growth was 35% in both 2022 and 2020. Not a surprise, and very similar to HubSpot’s ratios here — but always interesting to see. And again a challenge to everyone in SaaS to go global. #4. Another simple example of 2021 being the outlier year. Not Yet Non-GAAP Profitable.

Scale 217

Scale AWS Scaling Revenue 217

SaaStr

MAY 21, 2022

ZoomInfo was the first post-Covid IPO in June 2020, and it priced at $8.3 A few case studies: * Sprout Social IPO’d in December 2019 at an $800m market-cap. It’s tripled. Its PLG-assisted sales motion has kept it capital efficient, and today it’s worth $2.7 It’s doubled. Zscaler’s market cap before Covid was about $6B.

AWS 241

AWS SaaS Cloud Scale 241

SaaStr

MARCH 9, 2022

Focusing on smaller developers, in some ways it’s been a bit overshadowed by AWS, Azure, and Google Cloud. From so-so NRR (101% in 2020) to Top-Tier for SMBs (116%) in 2 years. DigitialOcean doesn’t want to take AWS, Azure and Google on in the enterprise and doesn’t really try.

Azure 236

Azure AWS SMB Cloud 236

SaaStr

DECEMBER 9, 2020

. — Ben Chestnut (@benchestnut) November 12, 2020. — Jason BeKind Lemkin (@jasonlk) December 9, 2020. These days, it can really feel like the Old Bag of Sales Tricks is starting to just not work anymore: With maybe 500x the SaaS vendors of 10 years ago, there’s so much noise. Emails get blocked, spam filtered.

Sales Hiring 356

Sales Hiring Outbound Sales Team AWS Engineering 356

SaaStr

AUGUST 4, 2022

And inflation is awful. Gartner, spending on SaaS: 2020: $120B 2021: $152B 2022: $177B 2023: $208B. . — Jason 2022 SaaStr Annual Sep 13-15 Lemkin (@jasonlk) August 3, 2022. So are we in a downturn in SaaS? Certainly, segments are. eCommerce, video, and more are having post-crazy growth hangovers. At least, in many segments.

Venture Capital 307

Venture Capital AWS Cloud Scale 307

SaaStr

FEBRUARY 20, 2021

But are AWS, Azure and Google Cloud just too big for us to learn from? NPS up +13 points in 2020. AWS vs. Azure vs. Google Cloud is one of the greatest case studies of all time. Do they “count” like the scrappy start-ups in SaaS that have now become decacorns? But 60m a day is still a lot.

Cloud 228

Cloud Azure AWS Scale 228

SaaStr

APRIL 23, 2021

Still awful. — Jason BeKind Lemkin (@jasonlk) October 16, 2020. There are certainly cons to traditional outsourced support vs. highly trained support that works right inside your company. But I’d think about it this way as a continuum … from Worst to Best: No support at all. Support only from bots. No live support at all.

Outsourcing Services 173

Outsourcing Services AWS Customer Support Scaling 173

SaaStr

MARCH 31, 2022

What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And IDG just recently released the 2020 Cloud Computing Survey that showed over one third of IT budgets are spent on cloud computing technologies.

Scale 221

Scale Marketplace as a Service Cloud SaaS Payments 221

SaaStr

MAY 6, 2022

Amazon AWS, Microsoft Azure and even Google Cloud are on fire, adding insane amounts of revenue this year. With revenue multiples higher than pre-March 2020 but lower than the peak: I don’t see too many folks arguing the Bull Case, but they should be. Customers are buying more than ever. The Bull Case is fairly straightforward.

SaaS 344

SaaS Azure Cloud AWS 344

SaaStr

JANUARY 2, 2024

Next, they moved to credits, which are very popular, with AWS and Google Cloud being great examples of companies that are always giving credits out to startups. This is where they started, but startups weren’t adopting the product as much with a discount, and there was a lot of conflict with the sales team.

Startup 203

Startup Scale Underperforming Technical Team AWS 203

SaaStr

APRIL 27, 2021

After polling CIOs, Gartner found that total SaaS spend will grow from $100B in 2020 to $140B in 2022: A few interesting implications and learnings: The growth in SaaS buying should give you a +20% a year boost on top of your other sales and marketing efforts. But that’s just the start. This is your time, folks. Go make it happen.

GCP(Google Cloud Platform) 171

GCP(Google Cloud Platform) Azure AWS SaaS 171

OPEXEngine

OCTOBER 25, 2019

As the close of 2019 approaches, with extreme stock market volatility and mixed economic signals, SaaS Finance execs building plans for 2020 and 2-5 years beyond don’t have an easy time. The 2020 projection is now 3.4%, compared with 3.6% in 2019 and are only projecting 3% growth worldwide in 2020, with 2% growth in the US.

Trends 40

Trends Marketing SaaS Azure 40

SaaStr

DECEMBER 26, 2022

In a 2020 survey, 22% purchased software through a cloud marketplace versus 60% in 2021. The role of AWS, Azure, and Google Cloud Marketplace is becoming increasingly important. “45% Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software.

Software Review 215

Software Review Software Azure Cloud 215

SaaStr

MAY 12, 2019

We all know this from AWS and Twilio on down, but Fastly is a visceral reminder. This sounds like a sane ratio for a tech company with an HQ in SF in 2019-2020. It’s also a great one to learn from, at $200m+ ARR ($45.5m GAAP revenue in Q1 ’19) because it’s in a space filled with strong competitors.

Outsourced Development 228

Outsourced Development AWS Retention Enterprise 228

CloudGeometry

MARCH 3, 2022

In this blog series, we explore how these three dimensions figure into key technical recommendations which enable scale in pursuit of SaaS business growth. See more about all 3 M’s in these two companion blog posts Part 1: User Model and Part 3: Measurement. Part 2: Monetization Saying “SaaS = monetization” is redundant.

Well Architected Framework 130

Well Architected Framework VPCs (Virtual Private Cloud) SaaS Cloud 130

SaaStr

SEPTEMBER 21, 2019

The Cloud has grown 700% since the first Annual, if we use AWS as a proxy. For 2020 Annual, we’ll have: 20,000 attendees (our goal. We should easily have 3,000+ at 2020 Europa. ever SaaStrAnnual , March 10-12 in San Jose / SF Bay Area. So much has changed. We’ve added 200+ SaaS unicorns and 30+ IPOs.

Scale 167

Scale AWS Cloud Education 167

OPEXEngine

OCTOBER 17, 2019

SaaS gross margins have been getting attention lately as investors dig into SaaS cost structures and revenue growth rates going into 2020. The main drivers of the cost reductions are: Hosting expense, the primary component of COR, has become more competitive, with extensive use of AWS and other hosting and network services.

Scale 40

Scale SaaS AWS Revenue 40

SaaStr

JANUARY 26, 2023

Average asks and multiple for the very, very SaaS companies went up 700% in the Boom from late 2020-late 2021. We’re never “going back” to how things were in late 2020 and 2021. Even If It’s Awful for Series A-E Rounds. And then … came crashing back to earth. It Was 114x in 2021.

Venture Capital 62

Venture Capital AWS SaaS Startup 62

Buffer Resources

AUGUST 16, 2023

Our hosting costs include service providers like AWS, Cloudflare, MongoDb, Twitter, etc. We are also working with several outside marketing consultants to help with content for our blog and Search Engine Optimization (SEO) work. Merchant Fees At Buffer, we rely on Stripe, Google, and Apple for our payment processing needs.

Merchant Services 75

Merchant Services Payment Services Payment Features Payments 75

OpenView Labs

FEBRUARY 2, 2021

With last year in the rearview mirror, we can look at OpenView’s 2020 Expansion SaaS Benchmarks Report to tell us how exactly COVID-19 impacted SaaS companies. Content is central to product-led growth—it’s much more than just sending an email newsletter or publishing a new blog post. The answer: It wasn’t as bad as many feared it’d be.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

OpenView Labs

DECEMBER 13, 2019

We had some of the top PLG leaders from organizations like Zapier, Dropbox, Atlassian, Expensify, Calendly, SendGrid, GitLab and more contribute to our blog and our podcast. Go ahead, take a look at some of our favorite content and podcasts as we reflect on 2019 and look ahead to 2020. Interested in submitting an article for our blog?

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

ChurnZero

AUGUST 11, 2020

This is a guest blog post by Anita Toth, Chief Churn Crusher. . The second quarter of 2020 was chaotic. You and I both know how awful it feels to have someone disregard what we say and focus on their end goal instead. This is shocking.

Retention 97

Retention Strategy Underperforming Technical Team Software Review 97

Chargify

JUNE 3, 2020

With the launch of Tesla’s Autopilot Full Self-Drive feature subscription service coming by the end of 2020, this could be the start of a shift in the way the automotive industry does business. Amazon Web Services (AWS) was revolutionary in events-based billing, allowing customers to pay for specific events. Just ask Elon Musk.

Automotive 44

Automotive AWS Subscription Payment Features 44

SaaStr

OCTOBER 31, 2019

Join us at SaaStr Annual 2020. Retail was mentioned twice, that’s it, and AWS was mentioned 78 times, so it’s probably not surprising that they’re doing this. Want to see more content like this? Alex Ferrara | Partner @ Bessemer Venture Partners. FULL TRANSCRIPT BELOW.

Cloud 101

Cloud Scale AWS Machine Learning 101

SaaStr

JUNE 3, 2020

It’s 2020 and SaaS buyers are more skeptical and suspicious, more disbelieving, more unconvinced than they were in 2019. And G2 Gives, we partner with philanthropies, we partner with some of our customers like AWS and Google Cloud, who can then make donations for every review, to thank their customers. The situation is getting worse.

Software Review 191

Software Review Scale Technical Review SaaS 191

SaaStr

SEPTEMBER 12, 2019

Join us at SaaStr Europa 2020. ” So it’s not just me standing here telling you this, it’s not our content blog, it’s a bunch of really important companies that have done really great things recently. I actually enjoy doing my expense reports now, but expense reporting prior to Expensify was just awful.

Investment 101

Investment Underperforming Technical Team Sales Hiring Software Review 101

SaaStr

MAY 23, 2019

Join us at SaaStr Annual 2020. My contact information is on the blog, Kellblog.com. So I’m currently just blogging. ” And, of course, I mean look at all the stuff they’ve done since: AWS, Mechanical Turk, the fulfillment model. Want to see more content like this? FULL TRANSCRIPT BELOW.

Sales Hiring 125

Sales Hiring Underperforming Technical Team Scale Startup 125

Intercom, Inc.

DECEMBER 2, 2021

Mike Stewart, the former Senior Principal Engineer at Intercom, sat down to talk with Jamie in October 2020 about that word and why he uses it so much at work. Liam Geraghty: Brian sat down to chat with Jamie about them in November 2020. This time, some automation that was owned by AWS. Here’s Jamie.

Engineering 178

Engineering Technical Review Systems Review Underperforming Technical Team 178

SaaStr

MARCH 17, 2023

According to the data, though, buyers are increasingly experimenting with cloud marketplaces, increasing from 22% in 2020 to 61% in 2021. We’re seeing a growing trend of buyers making SaaS purchases through global marketplaces such as the AWS Marketplace and Azure Marketplace. It depends on what you’re buying and your organization.

Marketplace as a Service 223

Marketplace as a Service Software Review Technical Review Azure 223

SaaStr

MAY 14, 2019

Join us at SaaStr Annual 2020. Mikkel : 2020. So we feel very confident, increasingly confident, about getting to a billion dollars in revenue by 2020 and that’s gonna be a fun milestone, you know? Mikkel : Well again, the public cloud, AWS, was the dominant leader. What’s next? FULL TRANSCRIPT BELOW.

Cloud 201

Cloud Sales Recruiting Scale AWS 201

SaaStr

OCTOBER 15, 2019

Join us at SaaStr Annual 2020. I think maybe once we saw the deck that they were using and it was pretty awful. Want to see more content like this? Allie Janoch | CEO @ Mapistry. Lauren Alexander | VP Marketing and Demand Gen @ Mapistry. FULL TRANSCRIPT BELOW. Lauren A.: Oh my gosh. Hi everyone. It’s awesome to be here.

Underperforming Technical Team 167

Underperforming Technical Team Sales Hiring compliance SMB 167

SaaStr

JANUARY 28, 2020

Join us at SaaStr Annual 2020. And I remember being at that Dreamforce in 2009, which was awful. ” I’m like, that sounds awful. Jason Lemkin moderates a panel of some greatest-of-all-time SaaStr speakers taking questions from the audience and over Twitter. Want to see more content like this? FULL TRANSCRIPT BELOW.

Sales Hiring 211

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 211

SaaStr

JUNE 1, 2021

As it turns out, no number of brilliant blog articles from me or my co-founder were going to be enough to put up on the Web and someone says, “Oh yeah, these guys are right. ” Now, years later, millions of dollars later, we wrote a book, have a blog that gets two million visits, had an event that had 14,000 people last year.

Part-Time VPE 245

Part-Time VPE Technical Cofounder CTO Hire New CTO 245

Chart Mogul

OCTOBER 18, 2019

When I started thinking about this roundup of SaaStock 2019, I was worried about fitting so much into a single blog post. This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago.

Scale 71

Scale SaaS Automotive AWS 71

Chart Mogul

DECEMBER 22, 2021

This year, we also migrated ChartMogul to AWS cloud. As always, you can stay updated on what’s new with our product on our blog or in our release notes. Most popular blog posts. This year, we also published 24 blog posts in total (excluding podcasts and customer case studies). The 3 most popular ones were: What is ARR?

Software Review 52

Software Review Systems Review Payment Features PayPal 52

Chart Mogul

OCTOBER 18, 2019

When I started thinking about this roundup of SaaStock 2019, I was worried about fitting so much into a single blog post. This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago.

Scale 52

Scale SaaS Automotive AWS 52

SaaStr

OCTOBER 17, 2019

Join us at SaaStr Annual 2020. And we were using a solution from Amazon AWS… We had one big issue first, which was a number of regions they were supporting were not the same vendors. Want to see more content like this? Julien Lemoine | Co-founder and CTO @Algolia. FULL TRANSCRIPT BELOW. The geo distribution is done by the DNS.

Scale 130

Scale Scaling CTO Hire Part-Time VPE 130