Intercom, Inc.

APRIL 22, 2019

The first steps to transforming your support team into a revenue team are to rethink your metrics and incentivize teams to ask “Why?” Boomi is a cloud integration company that I worked on and built for 10 years and was acquired by Dell in 2010. We focused on daily active users as our north star engagement metric.

Scale 156

Scale Scaling AI Search Underperforming Technical Team 156

SaaStr

NOVEMBER 28, 2019

And then I think the other one was a bit harder because we made a transition from perpetual to subscription, which kind of screws up all your metrics. What are the global roles where the global roles and how do you structure the regional leadership? Felix : We clearly had market fit and traction and that became a lot easier.

Sales Hiring 177

Sales Hiring Scale Sales Recruiting Government 177

SaaStock

FEBRUARY 14, 2019

In 2010, he joined DGF Investimentos, one of the top VC firms in Brazil. In 2010, he became one of the Co-Founders of Warehouse Investimentos, a prominent Brazilian VC company. Talk: SaaS.City Bootcamp: Sales Leadership. Talk: SaaS.City Bootcamp: Sales Leadership. Talk: SaaS.City Bootcamp: Sales Leadership.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

SaaStr

AUGUST 7, 2020

We’re proud to do our part in trying to lead a focus into this area and then fulfill that leadership with a real brand promise and real measurable outcomes for every one of our customers. We’re in the very early innings of a huge market and it requires leadership, and it requires incredible tech.

Payment Solutions 148

Payment Solutions Pricing Payments Payment Services 148

SaaStr

SEPTEMBER 12, 2019

Ashley Smith, Venture Partner at OpenView provides insight on what investors are looking for in product metrics and growth indicators so you can capitalize on your product’s story for funding. So how can you leverage that product’s success to obtain the valuation and funding you need to scale? Want to see more content like this?

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

SaaStr

NOVEMBER 19, 2019

We hit a million dollar run rate by 2010. In 2010, we decided to go out in Phoenix to do an angel round of funding. Heidi Jannenga : Our metrics were off the charts. The second thing as Heidi mentioned briefly before that she started a thought leadership conference five years ago called Ascend. We were profitable by 2009.

Scale 169

Scale SMB VP of Engineering Leadership 169

SaaStr

JULY 30, 2020

What are the core metrics founders should measure to determine the effectiveness of their reps and sales teams? My previous software company was a company called TalentBin, which was a recruiting software company that started in 2010, and was acquired by Monster Worldwide in 2014. Which is not great for your SaaS metrics.

Part-Time VPE 198

Part-Time VPE Scale Sales Recruiting Sales Hiring 198

SaaStr

OCTOBER 3, 2019

And a lot of our SaaS efficiency metrics were worse because of those competitive dynamics. They pioneered things like content marketing, thought leadership. And they invented a lot of the SaaS metrics that we all know and love now, were invented by Marketo back in 2008. And in 2010, what’s that team doing?

SaaS 143

SaaS Sales Hiring Scale Innovation 143

SaaStr

MAY 15, 2020

Finally, before YesWare, she was VP of Sales @ Engine Yard, where she tripled monthly recurring revenue, over the course of her 3+ year tenure, in 3 key leadership roles. It’s way easier to compare business metrics. Prior to SumoLogic, Bridget was VP of Sales @ YesWare where she increased MRR per rep by 450%. We love that.

Sales Hiring 195

Sales Hiring Scale Technical Review Outsourcing Services 195

SaaStr

JULY 16, 2019

Kind of based on the first say 15-20 customers we were able to raise another Angel Round in 2010. A change for me from kind of looking at the business from more of a dashboard view of those metrics then really being in the trenches. René Stewart: The second metric that I focus on is churn, so it’s really gross retention rates.

Scale 127

Scale Product Marketing Scaling Marketing 127

SaaStr

JUNE 4, 2021

We started the company in 2010. So what were the metrics that you’re measuring, tracking and trying to improve on a day to day basis? Olivier: Yeah, so curiously enough a for company that’s gathering so many metrics, we are not incredibly metrics driven for the product. So that’s how we got started.

Scale 266

Scale Underperforming Technical Team Sales Hiring Engineering 266

SaaStr

OCTOBER 24, 2019

Jos White : We were fortunate enough to lead a Series A investment into Tradeshift back in 2010, I think. Because, market share is really number one metric. And we were very happy with that network growth and we used that network growth as a poll metric. Christian Lanng : So, you get a lot of power when you pick your metrics.

Payments 102

Payments Payment Features SaaS Payments Underperforming Technical Team 102

Outseta

MAY 8, 2020

Exactly 10 years ago today—May 10, 2010—I slinked through office doors that opened to my first day of work at a “real job.” Your leadership team, collectively, should be on the hook for company performance far more than any individual should be assessed against a given metric.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

SaaStr

JULY 29, 2020

And so when you think back to what was happening, when we start back in 2010, when we were working on this idea in 2009, we just saw there’s this huge shift going on, where we were going from a world from hardware and software that you owned to services in the cloud that you rented. ” And it turns out you really need to do both.

Sales Hiring 170

Sales Hiring Outsourcing Services Scale Sales Recruiting 170

Sales Hacker

SEPTEMBER 15, 2020

Key lessons learned in 10 years of top leadership [12:23]. And eventually, together we led the evolution of Sports Fight into LeagueApps and we raised some new financing, quads together some checks and started to build out that platform for most of 2010. Key lessons learned in 10 years of top leadership [12:23]. We’re on iTunes.

Leadership 63

Leadership Payments Scale Payment Methods 63