You’ll Lose Customers. It Hurts. But Don’t Let Them Become Angry Ex-Customers.
SaaStr
OCTOBER 2, 2019
The other day, I had an experience I’ve never had in 14 years of building and buying SaaS: I became That Angry Customer. Really, an Angry Ex-Customer. For the first time ever, right or wrong, I felt so mistreated by a software vendor that I became … The “Crazy” Angry Ex-Customer. "Churn"
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