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Buyer Trends: Top Insights from $3B in SaaS Transactions with Vendr

SaaStr

Vendr SaaS Consultant Katie Oates and Vendr Vice President of Customer Team Jeff Swank share eye-opening data and insights into buyer trends from 2023. They review the changing market, buyer trends, and tips for the road ahead. So, what’s driving these purchasing trends? weakest link.

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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency. Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business.

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Is Lead Scoring a Dead or Rising Trend?

Sales Hacker

In a database for a B2B brand, some users will have a “VP” title while others have a “Vice President”. Spoiler alert: it’s not dead, but it is evolving. Businesses put an enormous amount of time, energy, and resources into connecting with leads and trying to convert customers. Operators focused on the “ideal perfect state”.

Scale 100
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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Before launching their product or even telling the world what it did, AudiencePlus set their brand and media engine in motion. Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. On owned media, digital advertising was once the name of the game. What is it?

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Cisco: 5 hot networking trends for 2020

IT World

Hot trends in networking for the coming year include SD-WAN , Wi-Fi 6 , multi-domain control, virtual networking and the evolving role of the network engineer into that of a network progrmmer, at least according to Cisco. To read this article in full, please click here

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3 Ways to Build Customer Loyalty in the First 3 Months

Sales Hacker

For example: Supporting Thought Leadership: Identifying Opportunities: Actively monitor industry trends for opportunities for customers to showcase their expertise. With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). Contract renewal dates.

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What You Need to Know About TikTok SEO

Buffer Resources

Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. Watch out Google: TikTok is coming for your crown! Here’s how to get started with optimizing your TikTok content for search.