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10 technical strategies to avoid when scaling your startup (and 5 to embrace)

Intercom, Inc.

This post is an adaptation of a talk I recently gave at the Amazon Web Services (AWS) community day event in Dublin about the technical strategies I’ve experienced that don’t work and the ones that have helped us to grow and scale at Intercom. But over time, we noticed that teams hated working on these services.

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

Those companies need to spend a lot of time considering problems that will occur when a system has millions of users, and have to think carefully about ML tech debt given their scale. New software engineers quickly learn that a lot of complexity arises from error handling. Balancing risks in machine learning development.

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What’s New at Greenhouse: $200M ARR, AI in the Real World, Going Big with PE, and More

SaaStr

The SMB markets can test out features that aren’t built to scale yet, and as they succeed, Greenhouse invests in them and rolls them out to Enterprise customers. Now, over the next decade, they need to think about other things their customers do in hiring that aren’t done well and could be scaled. They did it.

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Guru’s Rick Nucci on using automation to scale your customer experience

Intercom, Inc.

Businesses also win if, as a result of AI, teams are able to create more white-glove moments that turn users into customers for life. He joined me for a conversation on tackling issues that come up as you scale your customer experience. When scaling your customer experience, remember AI can’t simulate human empathy.

Scale 156
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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

The second constituent there is the developer. Why do developers love SaaS products? Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. Low touch you’re gonna talk a lot about what we call customer success teams.

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Advertising Week 360: How to Tell the Perfect Startup Brand Story

Trint

I’d never been exposed to software developers and the mysterious world of coding. I was introduced to a team of software engineers who’d been working on tech that aligned audio and text so that you could follow it like karaoke. I remember saying to the team, “We just invented the future.”

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Instacart

Andreessen Horowitz

We pulled from my prior marketplaces experience and dove into their business quickly to develop a point-of-view on the opportunity. There wasn’t a ton of game film on key issues including growth, new market performance, nor the ability to sign and scale grocer partnerships. It truly has been a team effort. billion to $20.7